Ever since Walmart.com started entertaining third party sellers, the world of new age e commerce is seen to get into a race with respect to wining a place in this promising platform. However, as has been witnessed over the past two years, creating and maintaining a growth based presence in this marketplace can get really tough if not approached with due seriousness.
Integration is one of the critically important keys to maintaining a successful presence in this marketplace in every respect whether in terms of basic operational processes or in terms of secondary matters like review generation, tracking performance records etc. Multichannel / shopping cart syncing like Magento Amazon Walmart integration etc. can solve a host of otherwise bothersome issues that can raise their heads when least expected.
Two extremely debilitating problems that end to end Walmart marketplace integration can solve can be mentioned as follows…
Inventory order management –
Walmart online marketplace is very particular about the quality, smoothness and effectiveness of inventory and order management. At all times, the pressure is extremely high on top performing Amazon sellers that have managed to gain entry to this marketplace especially in terms of maintaining order defect rates at 0% to less than 1%.
End to end integration can help sellers stay in tune with the synchronized inflow and outflow of stock on a real time basis that can be a life saver in all respects. Seeking assistance of professionals in Walmart API syncing can instantly lighten the burden in this respect in the part of the sellers to a significant extent.
Price management –
The problem of favorable pricing in Walmart.com has been named among the top horrors of the platform faced mainly by Amazon sellers. Walmart has been very clear about the fact that they expect their sellers to offer the ‘lowest prices’ for all products listed in this marketplace in a very literal sense.
This means that Amazon sellers performing in this Walmart.com will have to list their products at a lower price in this marketplace as compared with Amazon which again can put them in a seriously wrong foot. An easy solution to this problem is to list the same product at the lowest price in both the marketplaces.
However, when marketplace fees, commissions, other expenses like FBA costs as well as minute by minute repricing is taken into consideration, maintaining a flat lowest cost may lead to high visibility but any sale resulting from the same will only contribute to losses.
End to end price management integration on the other hand can offer a worthy relief from this otherwise obstructive problem. Pricing integration is always supported by advanced price management tools that can be literal life savers in this respect.