Getting high visibility on Google product search involves running an obstacle course across the various specifications that Google has laid down for product feeds. Adhering to them is essential for ensuring that your products appear as of the search result in Google. Listed below are the recent Google Specifications changes.
1. When you have products that have multiple configurations or attributes, you need individual entries for each set of combinations. Earlier it was enough to submit a single entry for a product like a Nike Shoe. Assuming that the Nike shoe had three color variants and three sizes, an online merchant seeking visibility for his products in this category must submit 9 different specifications of data in their product feed.
2. You must categorize your products using Google’s categorization (Google calls it Taxonomy) under the element “google_product_category”. Just providing your store’s categorization is no longer sufficient. Details of Google’s taxonomy are to be found here: http://www.google.com/support/merchants/bin/answer.py?answer=160081 You can put your own categorization under the “product type” element.
3. You must include “condition” and “availability” information.
4. Products that are categorized ( for example) Apparel in Google’s Taxonomy must carry the following attributes – Gender, Age Group, Size, Color and Brand.
5. Google now places more weight-age on social signals and so you must include your product review average rating. If you are not presently accepting product rating, this is the time to review your stance.
6. All products must include a picture ( Image_link) as per Google’s new requirements. Google will reject all feeds that use a placeholder ( like your or your manufacturers logo, or a coming soon image.)
7. When your products have multiple images, Google requires merchants to specify the “additional_image_ link” in your data feed.
8. It is absolutely imperative that you include “unique identifier information” in your feed. Unique identifiers include UPC, ISBN, and MPN along with a brand name. The moot point is that the more unique identifier you provide, the better it is for your feed. You can find additional information related to this point by accessing the following link: http://www.google.com/support/merchants/bin/answer.py?answer=160161
We recommend that you log on to your Google Merchant Center over the coming days to make sure that your product data are being fed correctly. A comprehensive list of Google’s feed specifications can be found here: http://www.google.com/support/merchants/bin/answer.py?answer=1346661
IF you follow these Google instructions to the “T” your online marketing will benefit from greater visibility and you will better your visibility and achieve your results.
For ChannelSale Customers:
If you are a ChannelSale customer, or intend to become one, these specifications will be met by our internal feed mapping specialized team that optimizes your feed right upto individual field and sku level. Our ChannelSale team regularly updates the requirements and ensures that all our client’s data feed meets these requirements. So you benefit from high visibility without having to do the grunge work. ChannelSale offers a platform that enables you to send your feeds to multiple E commerce websites with the additional benefits of analytics that show where you succeed and where you didn’t. It offers online merchants a managed solution that removes all the technicalities of online marketing. By taking the grunt work off your shoulder, it enables you to focus on the actual selling campaign, special offers and promotions. Click here : www.channelsale.com to visit the website and view its features.