Monthly Archives: February 2013

How the Small Online Retailers are Planning up to Make it Big in 2013

Steve Burns Posted On - February 28, 2013

How the Small Online Retailers are Planning up to Make it Big in 2013
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The online business domain has innumerable business merchants cropping up in the respective niches to sell their wares and offer their services.  Attaining visibility in the face of stiff competition is a difficult job. It becomes more difficult for the small retailers who often feel panic-stricken that their business would get lost in the sea of sameness. It is only a well-sketched plan that can help the small-sized businesses to grow manifolds. From effective product feed management to kick-starting their multi-channel marketing campaigns, resorting to ChannelSale can prove to be a good idea.

Strategic Planning<

  • Adding that variety in the vast array of top-quality products so that the customers always have something new to check out and cling to a brand
  • Approach the global market with the aim for business expansion and target the audience  segments in international markets
  • Optimize sites for mobile devices
  • Fructifying plans of having a physical retail outlet
  • Engaging in cost-cutting

A Resourceful and Spiced up Inventory

In the face of stiff competition, it is always necessary to keep on updating the inventory for an e-seller. When the customers are spoiled with a number of choices in terms of choosing a product, it hooks them in exploring the portfolio of a retailer with much eagerness and dedication. Whether it is keeping a tab on the products in stock or effective feed management, the retailers need to pull up their socks for harnessing the attention of their loyalists and to build up their customer base.

Peeping into the Global Market

For the small business owners, running local businesses and hatching plans for maximizing profit only will not suffice. Solid planning backed by the usage of proper resources after conducting a market research can make a web-only merchant to go for business expansion on a global front. When the customers spread worldwide gets to know and rely on a web merchant, it makes way for the online sellers to have higher conversion or sales rate. It is not only about extending the demography of the target audience segment, but also the cumulative effort of reading the minds of the target mass that can help small-sized retailers to further their business prospects.

Going more Viral with Mobile

The convenience of online shopping has made the interested e-shoppers to buy more online via enjoying the coupon codes, discounts and lucrative deals. The retailers in order to earn higher visibility must optimize their site for the mobile devices and the smartphones.

Making a Physical Presence via a Retail Outlet

The small business merchants who only trade online must have their counterpart or a physical retail outlet. It is not an easy business planning for the small business owners as they need to have a strong financial backbone to achieve this plan. However, a physical entity of a retail outlet makes way for higher sales revenue generation, greater exposure of the brand. It also helps in reaching out to the potential customers, no matter where they are situated. The retail outlets have their own set of customers who love to check out products before taking the buying decision and feel it which is not possible in the virtual medium.

Cost-Cutting

By streamlining business processes, the online merchants can cut down on their expenditure and reduce the overall expenses. Product listing in Google will prove to be a beneficial affair for the e-merchants and they are sure to reap major benefits from the paid product listing service of Google Shopping. For laying hands on higher revenue, most of the e-sellers are banking on social media campaigns and they are hopeful that recommendations from social media, positive customer reviews and the traditional word-of-mouth promotion is going to help them in generating higher revenue.

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Why Amazon is the Most Coveted Online US Marketplace?

Steve Burns Posted On - February 28, 2013

Why Amazon is the Most Coveted Online US Marketplace
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Amazon is a master player as this world’s largest online retailer juggles its role with confidence be it in conceiving ideas about stunning hand-held devices, digital content, cloud computing, acting as a reputed online marketplace, offering immaculate customer care services and the like. As a web-based marketplace, it helps in establishing the connection between the interested purchasers and the e-sellers who list their wares with the definitive purpose of grabbing customers’ attention and increase sales.

Amazon has come a long way after starting off as web-based destination where the fervid readers visited to buy books. Then like its equally challenging competitor, eBay, it began acting as an online marketplace. Its shift to retail brought in successful results, enabling it to build on an exhaustible customer care base as Amazon breathes trust. The glorious history of Amazon makes  its loyalists to yen for more in terms of how Amazon will shape up in the future. It will definitely make wise business moves and by marching ahead showing its dominance, it is to be checked whether it will change into an Apple-like company. Like iPod instantly makes us to relate to Apple,with Kindle it is only Amazon that hits our mind. The huge success that Amazon has got with Kindle has made it to come up with the announcement of Paperwhite and two Kindle Fire variations.

The Awesome Amazon Sales Figure is $61 billion in 2012

Amazon, the big shot in the retail domain who clings to the numero uno position as the top retailer, has observed huge success in terms of revenue generation. The amount that the international net sales totaled was at $26.28 billion. It observed a hike of 23% from $21.37 billion, which was the amount in in 2011. When taking a look at the worldwide sales of books, products that the entertainment enthusiasts pick up like music and videos, it had a sharp increase of 12.1% to $19.94 billion from $17.78 billion. The other category of products like electronics and general merchandise also catapulted 34.5% rising from $28.71 billion to $38.62 billion.

The Online Retail Giant has its New Marketplace, Amazon Wine

Amazon is buzzing with news and this piece of information is going to satiate the wine connoisseurs living life king-size. This notable online marketplace has not only a dizzy mix and variety of wines, the wine lovers are pampered to the core by getting information on wine-making techniques, vineyard facts, wine tasting notes and a lot more. The well-penned reviews by other customers help the buyers with different preferences for wine and taste-buds to make the best buy. It is the plethora of top brands ranging from the conventional favorites to the all-satiating new ones which are made available in Amazon Wine.

Amazon’s New Specialty Store

Amazon has come up with a new amazing store called Amazon Entertainment Collectibles Store. It has over 350,000 rare and authenticated collectibles from the entertainment industry like music, movies and the like. It is one of the best places for an entertainment enthusiast to rifle through. The new introduction of this exciting category of this online marketplace as entertainment collectibles is surely going to leave a good impact in the minds of the entertainment enthusiasts, making them to crave for more.

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Retailers are using Data Tools to deal with Rapid Price Fluctuations

Steve Burns Posted On - February 28, 2013

Retailers are using Data Tools to deal with Rapid Price Fluctuations
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The dim global economic climate is becoming brighter gradually and the intelligent shoppers do not always give in to their whims while engaging in buying online. The purchasing behavior of the potential buyers dictate that the shoppers are capable of taking judicial buying decisions as they compare products and prices before putting in their money. It is the product prices which is one of the motivating factors behind the buying decision of the potential customers. The natural inclination is to pick up the best products for less value. The retailers are also making smart moves by incorporating technologies in their selling strategies like the price data tools via which they can make and monitor the price shifts of their vast array of products in quick time.

Changing Pricing Strategy at will

With the help of technology both the e-sellers and the retailers in their physical retail outlets are capable of hooking the attention of the customers in a greater way. Making the price fluctuations minute by minute or on an hourly basis has become the norm. Since the buyers compare a lot, search for the best deals and lucrative offers to make the best buy, making the retailers to depend on the price data tools a lot more.

The Holiday Shopping Season reveal the Facts

The earnest urge to shop among the e-shoppers is during the holiday season as the potential buyers are willing want to save more while engaging in the buying spree. This holiday season is the opportune time for the new products to penetrate into the market and the retailers must go for the new market pushes in terms of products, pricing, packaging and the like. With Amazon being the giant in the sphere of retail, it is also the unabated ruler in terms of intra-day price fluctuations. In this scenario, Sears, Office Depot, Best Buy, Staples and the like opted for price changes in 2012 holiday season. The percentage of price change varied from 5% to around 24% which these big names indulged in. It is about staying in the competition, surpassing the rivals and the price data tools are proving to be an indispensable weapon for the retailers.

Pricing Data Firms are in Demand

The need for the pricing-data firms has increased manifold. By monitoring businesses pretty closely and tweaking the prices to avail that competitive edge based on the business activities of the rivals, making the prices to fluctuate has become the norm. This trend emerged with the electronics where the product page cataloged the specifications like SKUs, model number and the like. If you are looking forward to reach out the global channels via your multi-channel marketing campaign and in need of effective product feed management, resort to ChannelSale for availing the best service. In order to combat the showrooming trend, the retailers are putting in money for availing pricing data services so that the pricing strategies of the sellers get optimized online and also in their physical stores. The bricks and mortar stores would be able to do away with the bane of showrooming when they have flexible pricing system via the use of updated software, always offering more to the customers.

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US Sales on eBay Observes a Surge of 19% in Q4

Steve Burns Posted On - February 21, 2013

US Sales on eBay Observes a Surge of 19% in Q4
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eBay is a name to reckon with in the US online marketplace and its whopping sales figure in the fourth quarter of 2012 holds up a very rosy picture. The 19.2 % increase in sales with the curtains being pulled in December 31, denoting the end of the fourth quarter, is a big business leap for eBay. This notable online marketplace could witness such sales growth only after the third quarter of 2011. The earning stated at $751 million in the fourth quarter of 2012, met the expectations of the analysts and even overwhelmed some of the prediction-makers.

The Business Trend that is Gaining Momentum

eBay started off in an auction format, but the way it went to make a mark in the market zone as an online marketplace made way for the e-commerce merchants to connect in a better way. eBay acts as a resourceful platform for the host of e-sellers who want to sell their wares and reach to the various audience segments to offer a boost to their sales count. It is the brand value of eBay, which has made the customers to flock to this potential online business platform and become its active users. eBay has definitely come a long way and e-sellers are banking on its stellar reputation and exploiting the potential of this platform to further their business prospect. The e-shop merchants in need of exposure must resort to the trusted hands like ChannelSale who make the multi-channel marketing programs to work for the e-sellers.

The Increase in the Number of Active Users

The active users of eBay refer to the number of sellers that are pouring in here for product listing or the potential buyers landing on the renowned marketplace to use their spending power. It has been reported by eBay that there has also been an increase in terms of the active users, the figures rising from 106.3 million to 122.7 million.

Some of the Key Highlights of the Terrific Fourth Quarter for eBay:

  • Cashing on the trend of the inclination of e-shoppers to switch to mobile has been one of the scoring points for eBay, with the numbers touching $13 billion in volume
  • When taking a look at the voluminous sale of goods through eBay, it was $6.16 billion in the fourth quarter of 2011 and this year in the fourth quarter, the figures show up as $ 7.34 billion, which definitely receives a thumbs-up!
  • PayPal seem to be the best buddy for this US online marketplace as the whopping increase in the payment volume soared to $14 billion, it being simply mind-boggling. This figure is expected to touch the $20 billion mark this year. This payment service is sure to become one of the crucial business units of eBay
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Rakuten Revamps Buy.com’s E-Commerce Model

Steve Burns Posted On - February 20, 2013

Rakuten Revamps Buy.com’s E-Commerce Model
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The US e-commerce market is always buzzing with the big players offering their masterstrokes to ensure better connectivity with the online shoppers and the e-sellers. In 2010, the giant Japanese market operator Rakuten Inc indulged in buying Buy.com for a whopping $250 million. Prompt plans and effective strategies have been put to effective use for the next couple of years so that Buy.com can be given a makeover. Rakuten.com is branded as Rakuten Shopping and it operating as an online marketplace. The e-sellers are always in the lookout to find out different web-based platforms that would help display their voluminous product line for higher level of exposure. From January 31st onwards, search for Buy.com is being redirected to Rakuten.com.

The Urge to Offer Varied Services

In the online marketplaces, the interested online shoppers are always in the hunt to find top-quality products at affordable prices, nab the hot deals to enjoy a pleasurable shopping experience. Rakuten has come up with a well-sketched plan and has launched a video production company known as BuyTV services. The online sellers need to promote their goods aptly and video marketing is one of the best ways of business communication for reaching out to the various audience segments. It is not only about peeping into the right demography but psychographic area and lifestyle of the target mass also. The e-sellers wishing to exploit the resourceful platform Rakuten Shopping can have videos showcasing their own products. Rakuten has expansion plans of incorporating social media integration, live chat and other services so that the e-sellers can be satiated.

The Global Online Shopping Platform

Rakuten is going global and it will help in establishing the Japanese brand on a large scale. It is about paving the way for establishing a better chain of network with the e-shoppers and the e-commerce merchants which Rakuten.com wishes to achieve. Foraying into the US e-tailing arena after acquiring Buy.com capped with its digital infrastructure has not been a bumpy ride because of its American customer base, but the tough call now is that Rakuten.com Shopping is a new brand name in the US. It got to gear up and offer only the best service as the global online marketplace to surpass it rivals and soar in popularity. Amazon has been one of the giant rivals that breathe under the neck of the other players in the sphere of e-commerce. Rakuten Shopping has all that it needs to outdo its rivals. However, the change in name from Buy.com which was much easier to remember to Rakuten has been put to scrutiny. The brand needs to be marketed well so that it can become increasingly popular.

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Ebay Feature Updates and Upcoming Features

Steve Burns Posted On - February 14, 2013

Ebay Feature Updates and Upcoming Features
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Ebay, the colossal online marketplace, which is soaring in popularity worldwide has been one of the key platforms that sellers vouch for. The esteemed company went for a change in its logo in 2012 and it is the sleek and compact look from a chunkier one which its new business sign reflects. Ebay has been successful in having surging sales figures in the third quarter of 2012, it being $3.4 billion. It is a handsome 15% rise in terms of the total revenue generated year-over-year. The top-notch company has stated that December 9 was its ‘biggest mobile shopping day.’ With the new Ebay feature updates, things are easing out for the sellers.

Simplifying the Buying and Selling Process

Ebay has rolled out a new version of its mobile application for supporting Apple’s iOS devices. The updated version of the application offer support to a number of devices iPhone, iPad and iPod Touch powered by iOS 4.3 and above. This application has been optimized for top-notch devices like iPhone 5.

Checking out the New Key Features:

  • This application enables the sellers to save their multiple product listings in drafts
  • The product listing process can commence on the desktop or in the iOS application and it can be completed via the mobile device
  • Uploading photos and furnishing of product details and description, shipping details for complete listing can be done on the desktop of a business merchant. On the go, a seller can post the product listing from any of the mobile devices
  • The latest version of this application offers a supportive hand to the sellers by introducing a new listing flow featuring category, pricing, shipping guidance, new photo module and a number of editing tools.
    The editing tools and the eBay upcoming features are a great source of empowerment for the sellers
  • It also offers the flexibility and convenience to the sellers to work on multiple listings side by side
Throwing Light on the New Search Capabilities

This application makes way for :

  • A simplified checkout process
  • A single-screen view for analyzing and sealing business deals via payment confirmation
  • The users are offered the privilege of using a guest checkout account if they are not associated with PayPal account

It has been fairly estimated that 1.8 million new customers have become a part of eBay in the first three quarters of 2012 via the mobile device. The figures which reveal that how the sellers have actively used the eBay Now Mobile application is whopping in terms of the increased listings observed per week. The new features that eBay keep on adding for smoothing the seller and buyer experience has made this online shopping place a favored destination for the customers.

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Google Shopping Performance Analysis Post Becoming Paid Service

Steve Burns Posted On - February 13, 2013

Google Shopping Performance Analysis Post Becoming Paid Service
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Google has been reigning on the web and it came up with the plan of transition to the all-paid model or Google Shopping, in May, 2012. Google Product Search became Google Shopping in the fall of 2012, a paid service for product listing that the sellers can avail. The retailers wishing to generate higher revenue via online purchases want their vast array of products to earn optimum level of exposure. The retailers running large scale or medium-sized business can utilize this opportunity and it is a minimum of 10 to 20% increase in the advertising budget of the e-commerce merchants.

The Trends observed at Google Shopping

When tracing out the behavioral pattern and the buying trends of the consumers during the last holiday season at Google Shopping, it was observed that the consumers are trying to make the best of both – the digital world as well as the way physical world. People are not completely shopping online or offline. While some make research online,then go to the shop to check out the products physically and then come back to purchase online. It has been observed that 80% of the shoppers are switching between devices to search online. It is very crucial for the retailers to have a mobile-optimized site, otherwise they lose out a lot in terms of generating sales.

Google’s way of seeing things

The belting out of the algorithm update by Google was for cleansing the web and to make the sites with thin content to plummet down the search results. This was done to offer the users fresh information when they search something. In the same manner, the need for making the product listing service paid is to make the e-commerce merchants and the potential buyers to connect readily by dishing out of relevant product data and information. Moving on to the all-paid model will make way for more comprehensive and accurate offering of data, improving the shopping search experience of the users. If you are in need of product feed management and want global exposure of your products and services across different online marketplaces, you can resort to a notable platform like ChannelSale to let your marketing campaigns gain fruition.

How Google Shopping can help the eMerchants?

When the sellers or advertisers create product listings via Google AdWords, it runs on Google Shopping. The retailers use their spending power to buy Product Listing Ads (PLAs). It works in the same manner as the Product Listing Ads do. The merchants need to engage in bidding by spelling out the amount they are willing to shell out when their products hog the limelight, get clicks or turn into sales. So securing the top slots in the results page depends on the bid price that an e-commerce merchant quotes and the relevancy of the products in the specific categories.

The Key Points that emerge:

  • This all-paid model will make the sellers more accountable alert for offering constant updates of their product details and description
  • The users will be offered with unbiased search results and high-quality information, in other words, rich user experience
  • On the other hand, the small  businesses can suffer a lot if they cannot extend their budget and avail the paid listing service of Google Shopping. They are going to lose out on the volume of quality traffic that flocked to their e-shop
  • The third quarter sales performance of Google Shopping in 2012 lived up to the expectations of the analysts. The fourth quarter performance graph of Google Shopping is yet to be released, but the holiday season is sure to reap in huge benefits for the sellers who used the resourceful platform,Google Shopping, for higher conversion rate. It, in turn, is surely to catapult the performance of Google Shopping
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Amazon ASIN (Amazon Standard Identification number) Based Product Listings

Steve Burns Posted On - February 11, 2013

Amazon ASIN (Amazon Standard Identification number) Based Product Listings
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Amazon is one of the most popular online marketplaces and significant revenue generation channel for a whopping number of sellers. In order to create a buzz in the e-commerce  market, listing your wide array of products on Amazon can pull in voluminous and steady traffic.In order to facilitate the process of effective product management, ASIN( Amazon Standard Identification Number) is used by Amazon. It is a unique code that offers a distinctive tag to a product that exists in their catalog. Books which are one of the most traditional offerings of Amazon, ASIN and ISBN (International Standard Book Number) are the same. However, for all other products, a new ASIN is associated with every specific item. For searching items successfully in Amazon’s catalog, ASIN offers great help. When you look for finding the ASIN, you will find it in the product detail page where it is mentioned along with other  product specifications.

Important points for the Sellers:

  • As a business merchant, you must be aware of SKUs ( Stock Keeping Units) which are usually distinctive blocks of letters and numbers denoting your set of products. SKUs are allotted by sellers.
  • ASINs which stands for Amazon Standard Identification Number consisting of 10 alphanumeric characters act as product identifiers. It is assigned by Amazon and it can be located easily in the product detail page.
  • As a seller, you need to quote the price for a product as well as mention the quantity of the products that are available for purchasing

Listing from the Product Page for Beginners

Having a sellers account in Amazon is the first step for product listing. Then you should find the ‘Sell Yours’ button and engage in the search to find the matching products. To facilitate the searching process, you can use ISBN (International Standard Book Number), UPC (Universal Product Code), EAN (European Article Number) or put in the title while searching. Then you can check your products listed in the Amazon catalog.

Seller Central can be One of the Key Listing Tools

If you product is already listed in the Amazon catalog, then move on to the inventory page and click the ‘Inventory Tab’, go for the ‘Add a product’ option and give the right ‘Product ID’. When you have found the appropriate listing, you should click ‘Sell Yours’ button. Then you need to furnish all the details like SKU, product price, quantity, notes and other specific product information. After providing all the required details, you should click on ‘Save & Finish’ button and make your product listed and ready for sale!

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Shopzilla Joins Hand with Google Shopping

Steve Burns Posted On - February 11, 2013

Shopzilla Joins Hand with Google Shopping
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The comparison search engine, Google Shopping, has been creating a buzz ever since it took the decision of converting its product listing model into a paid one. The online business arena observes cases of mergers, acquisitions and takeovers, quite often. The instances of forming tie-ups is the effort of a company to soak in the essence and business repute of another that is standing tall in terms of reputation and business activities.

Tie-ups is the Norm to Derive the Required Business Juice

The urge to be in association with a big name that can help another online CSE to derive the same juice, had made Shopping.com to announce its partnership with Bing Shopping last year. It is the envious and stellar reputation of Google Shopping, which is making the other players in the domain to join hands with it, so that they are able to observe their own business shaping up in a new and positive direction. Now Shopzilla where the interested buyers get to nab the hot deals, check out the latest lucrative offers and shop by their choicest categories has seek for more ways to garner higher visibility by getting associated with Google Shopping.

Google Shopping: Now a Pricey Affair

The search engine giant of the web, Google, announced its plans to change its Google Product Search to Google Shopping in the fourth quarter of 2012. It is the smart business move of Google to make the online sellers to pay for the product listing ads, which is sure to offer a turbo boost to the already scaling sales revenue of Google. If it is the mode of working that Shopzilla and Google Shopping is following, then Shopzilla is putting together all the data feeds offered by the e-sellers and then transfers it to Google Shopping. However, the e-commerce merchants who have already invested in Google product listing e-campaign should not worry at all because of the notion of double listing. Here the Google CSE will act as the mediator and will present only the prevailing direct Google Shopping listing.

The e-retailers have nothing to lose but gain more mileage when it comes to deriving more online exposure and grabbing the attention of the e-shop merchants. The small business owners who have restricted budget is opting out of the scope to list their vast array of products as Google Shopping is no longer free. It is the masterstroke played by this renowned shopping engine to win over the customer base of Amazon. The e-sellers in need of handling the multi-channel marketing campaign lay their trust on ChannelSale, appeased with its high-quality services.

Retailers with only Shopzilla campaign? Feel Jubilant

The e-sellers are always in the lookout to find the best platform that would help them to reach out to the target mass. If the online merchants have put in their efforts only to make their Shopzilla campaign a huge success, they are going to reap in huge benefits because of the partnership that Shopzilla has entered into with Google. It is exposure on a larger scale which can make the e-commerce merchants or the advertisers to play their innings successfully online.

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Top Performing Affiliate Networks in the US

Steve Burns Posted On - February 11, 2013

Top Performing Affiliate Networks in the US
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Affiliate marketing is one of the best ways to make your financial health robust. For turning visitors into sales, affiliate networks can offer substantial help. A publisher paves the way for optimum level of exposure of the wide variety of products of the merchants and they get commission when someone follows a click and engages in buying online.

Google Affiliate Network

This resourceful platform, Google Affiliate Network, facilitates the process for the website publishers to smoothly connect with quality advertisers and earn  performance fee for generating sales. It is the valuable insights about the best-converting products offered by the Google Affiliate Network, which aid in managing a site’s yield and revenue growth. The dynamic interface helps in consolidating relationship with the advertisers and the system of reporting and tracking is really commendable. One of the advantageous points is that Google Affiliate Network is integrated with Google AdSense.

LinkShare

In the 2012 Blue Book for Top 20 Affiliate Networks, LinkShare earned the numero uno position owing to its super support quality and offering of maximum platform strength. It is reported to have more than 2,500 affiliate programs backed with over 10 million affiliate partnerships.

Commission Junction

Commission Junction is the reputable ValueClick affiliate company that excels in offering performance based marketing solutions, online. It is a very popular platform that simplifies things for the affiliate marketers and the companies to work in conjunction for increasing their sales volume. Commission Junction Commission Junction also offers the summation of average earnings per affiliate link. This helps the marketers to choose the best links that will help in business promotion. This notable affiliate network lets you to search by product, link or advertiser.

Share-A-Sale

It is one of the affiliate marketing networks in the US, which satiates both the affiliates and the merchants, successfully. Affiliates engage in the process of finding products for apt promotion, so that earning commission for referrals becomes easier. The e-commerce merchants can benefit a lot via effective management of their affiliate programs through tracking and implementation. Share-A-Sale scores because it offers top-quality tracking software and technical support.

Amazon Associates

The shooting high annual revenue chart of Amazon has established it as one of the giant online marketplace. Amazon’s affiliate program offer the marketers and the site owners a vast array of products that need apt promotion. Via affiliate links, income generated can be up to 15 percent based on the sales figures. The users are guided by direct links to the set of products, books, gadgets or any product of their choice.

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Top Performing Comparison Shopping Engines in the US

Steve Burns Posted On - February 6, 2013

Top Performing Comparison Shopping Engines in the US
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The e-commerce merchants want their array of products and services to earn the optimum level of exposure. The retailers want to find the best shopping engines to optimize their site, to achieve their ROI goals and for expanding their business. The top comparison search engines act as the best platform where the interested buyers can look for products, check out the alluring deals and engage in price comparison before using their spending power. The merchants tailor their online advertising and promotional budget in tune with the paid and non-paid services that the CSEs offer.

Google Shopping 

When the search engine giant Google thought of charging the retailers, Google Product Search got transformed to Google Shopping in the fourth quarter of 2012. Way back in May 2012, Google had pronounced this business proposition. Business merchants could avail the immaculate paid listing service and show themselves up to create an online buzz only after paying. Google being the top player in this sphere made the other comparison shopping sites to put on their thinking cap whether to revise their marketing strategies or not. Google Product Search has always been the coveted CSE that generated quality traffic and higher amount of conversion rate. It facilitated the merchants to manually update the feeds and they could upload in bulk via FTP.  In 2012, Google Product Search has the highest conversion rate, it being 2.78%.

Nextag 

Nextag has carved out its own niche in the online domain by helping the buyers to book event tickets, travel destinations and have an easy access to the wide range of products cataloged under specific categories. It enables the buyers to use their purchasing power wisely. It is the innovative CPC pricing model of Nextag which help the e-commerce merchants to optimize their products in the respective comparison pages. Placed next to Google Shopping is Nextag in terms of having the conversion rate, it being 2.06%.

Pricegrabber

This search engine providing the price comparison service has satiated both the buyers and the business merchants alike. It was acquired by Experian in 2005 for a whopping $485 million. The snail’s pace at which global economy is recovering is making the purchasers to fasten their financial belt. Pricegrabber helps in checking out the hot, money-saving deals on computers, electronics, clothing, furniture, indoor living and the like. The e-commerce merchants vouch for Pricegrabber to let their products hog the limelight.

Amazon Product Ads

The e-commerce business merchants can cash in the potentiality of Amazon Product Ads as they get the scope to link customers to their business website externally. This shopping engine is soaring in popularity and Amazon is making data feed management more easier for the business merchants. In your Amazon Product Ads account, you just need to add your email. This makes way for receiving notifications about product feeds and payment alerts as text messages via the merchant dashboard. In order to make a product marketing campaign successful, the retailers must act wisely and choose the right comparison shopping engines.

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Top Performing Online Marketplaces in the USA

Steve Burns Posted On - February 6, 2013

Top Performing Online Marketplaces in the US
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Online marketplaces are effective sales channel where small businesses as well as the big shots can get optimum level of exposure. It is not only about building online brand image, but maximizing the reach of the wide array of products and services that an online retailer or wholesaler offers to the target customers. Exploiting the potentiality of the marketplaces can help a business merchant to observe surging sales number. Check out some of the top online marketplaces in the US that made the web a resourceful business platform:

Amazon:

When naming a premier marketplace online that has secured itself in the top slots, it is definitely Amazon. The e-commerce merchants who want to make their online presence felt, bank on Amazon as it inspires trust and builds credibility of the sellers. The marketing value associated with the brand name Amazon help the small, large or medium-sized businesses to grow. They could observe around 40% growth from 2011 in terms of the amount of goods sold in November and December in 2012. Amazon has moved ahead from its traditional offering of books and electronic goods and its focusing on cloud services, digital content and the like to broaden its horizon. Kindle sales rose to a whopping sales figure on Cyber Monday in 2012. It was the biggest ever Kindle sales that took place worldwide on Cyber Monday.

EBay:

This globally notable powerhouse started off in the auction format in 1995. It has come a long way offering the scope of merchandise listing to individual sellers. Its meteoric rise is because of the increased number of active eBay users accounting to an 12.9% increase from 2011, as reported after the second quarter of 2012. It can boast of 113.2 million users who actively engage in product listing or buying. Use of mobile devices is becoming a strong source of engagement for the interested buyers to seal a deal. This top-notch company witnessed a soaring 23.1% increase in its e-commerce revenue compared to 2011 as the figures state after June, 2012. Ebay is definitely the game changer in the way people shop and make payments.

NewEgg

It is a tough job to find one of the compelling marketplaces online that would augment your selling prospect. With commission rates that range from 8-15%, NewEgg is known for its wide variety of product categories where the sellers can list their vast gamut of products. Customers in need of gadgets, computers and other related equipments have enjoyed the lucrative Black Friday deals which accounted for its rocketing sales figure in 2012. If you are looking for effective product feed and category management services, ChannelSale can be your trusted platform.

Etsy

Etsy started off as an online provider of handmade items in 2005. However, it has grown in proportion and has earned a name among the busiest online marketplaces and its sales figure has crossed the $700 million mark in 2012, which was $525 million in 2011. Etsy has potential customers pouring in and it cashed in the number of quality online shoppers who visited Etsy from mobile devices for sealing business transactions during the holiday shopping season.

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Product Data Feed specifications for Amazon, Ebay, Sears, Buy.com, Newegg, OverStock

Steve Burns Posted On - February 5, 2013

Product Data Feed specifications for Amazon, Ebay, Sears, Buy.com, Newegg, OverStock
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Data feeds specifications are very important for the e-commerce merchants for letting their wide range of products to earn the required visibility. For listing products correctly and for optimizing returns, it is crucial to categorize products in the right way and to have the data feed files updated with the accurate and specific information.

Amazon

This online marketplace which is always among the top slots has its wide variety of product categories like electronics, office products, software, cell phones & accessories, tools & home improvement and the like. Apart from furnishing of the accurate and specific product details and description, the free super saver shipping option offered by Amazon is something to be checked out. For facilitating the process of product listing, offering the product identifiers like ISBN, ASIN, UPC, MFT (Manufacturer part number), product URL, product title,price are crucial. For choosing the apt department and to engage in sorting of the products for greater exposure, revealing the required stock status, updating and automating feeds, ChannelSale can offer the immaculate data management services to its channel partners.

Ebay

Ebay is the global e-commerce platform that always sate the sellers and the buyers. The different categories that the sellers must judiciously choose for highlighting their products are baby, eBay Motors, Collectibles, Business & Industrial, Sporting Goods and a number of other categories. It is the format which the e-commerce merchants need to use wisely are ‘Auction, ‘ ‘Buy it Now,’ and the like. The condition of the product needs to be specified like whether new, used and the like. The other important considerations in the product feed specifications is the price, shipping details, item location which the sellers must check out for effective product listing.

Sears

For the Sears data feed upload, it is the submission, management and optimizing of the products with all the required details, which can be dealt well by ChannelSale. From digging out the required product details like product name, description, URL and the like from the sellers who offer the required details in different file formats and the placement of the products in the specific categories for better optimization, we offer you quality assistance.

Buy.com

For the sellers to list their products on Buy.com, it is crucial to determine the Buy.com categories in tune with a seller’s business, review the product requirements that this online marketplace demands and the product inventory also needs to be prepared accordingly. Buy.com supports a wide range of categories and the sellers need to furnish the required information to add new products to the Buy.com catalog. The new product feed specifications document involves the following information to add more products for the sellers in a catalog. It is the fields that are required, field length limitations, example values and the like which needs to be checked out. The category attributes like the category ID values, accepted attributes, valid attribute values must be paid heed to by the sellers for offering the required information of the products.

Newegg

For maximizing the reach of the products to the target niche, Newegg is one of the resourceful platforms. For creating a seamless and integrated shopping experience for the buyers, the e-commerce merchants must sign up or a create a Newegg Seller Account to get started for effective product listing for greater exposure. Newegg has a wide range of categories like apparel & accessories, arts & crafts, baby, beauty, home & living, jewelry and much more. It is the lowest commission rates that Newegg offers which is one of the key reasons for this online marketplace to become more favored by the sellers.

Overstock

For greater exposure of the products of the sellers that the e-commerce merchants want to sell to the prospective customers, Overstock is also a potent platform. The data feed or the file loaded with a plethora of product information must be done accurately. For Overstock, the data field specifications include product SKU, product name, brand name, manufacturer, manufacturer part number, product size, category, price, quantity on hand and the like. The data feed submission, managing and optimization needs to be done effectively for the retailers to have a sound reputation and for observing voluminous sales.

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How Pinterest.com can work for Online Sellers

Steve Burns Posted On - February 4, 2013

How Pinterest.com can work for Online Sellers
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The visual bulletin pinboard or Pinterest has made its mark as one of the best business platforms. Exploiting social media for driving quality traffic to e-commerce shops is the trend that the online business merchants must cash in. The recent surveys carried out in 2012 shows that Pinterest has scored over Facebook in terms of converting prospective buyers to potential ones. For observing an increase in traffic to a web store and to generate higher revenue, Pinterest can work wonders for the retailers. Majority of the users has a knack of sharing their purchases in social platforms like Facebook, Pinterest, Twitter and the like.

Adding the Personal Touch to your Profile

In terms of design, Pinterest looks like a digital corkboard where the users share images, videos, tips and engaging content. The boards are called the themed pages. In order to get business from Pinterest, the retailers should not be too preachy and formal. There are no separate profiles for individuals and companies in Pinterest, so adopting the informal tone in the profile you create can help your business. For instance, add that human touch to your profile picture by adding your snap and not the business logo. It is the informal, friendly way of interacting, repinning, liking and commenting which can make you popular, making more online shoppers to flock to your web store.

Decking up the Themed Boards

Dressing up the visually stunning digital board in the right way, matters. As a retailer, you should not choose too may boards and fill it up with few images. Choose the number of boards that you actually require and dress it up eye-absorbingly, full of appealing images. It will create a positive impact in the minds of the users. They will keep a tab on your pins and follow your board, ensuring higher chances of conversion. Effectively engaging in product category management for better exposure of products in the various categories will make your online business to move in the right track. You can bank on ChannelSale for the high-quality e-commerce marketing solutions it can offer. The soaringly popular categories of Pinterest are home décor, art, fashion, food & drinks with the others following suit.

Creativity Counts

As a retailer, the way you choose the engaging topics, inspiring names and use your creative ideas matters in nabbing the attention of the users. Make use of the bookmarklet tool for pinning images. The high-definition, pretty pictures or videos only will not suffice if you cannot come up with catchy taglines, headers to go with the digital content. For instance, if you have a clothesline, snazzy snaps of the fashionable gear that you sell with men and women posing in different angles, can be put up on the board. Infographics can weave in magic if your business involves detailed analysis, reporting and presentation of facts substantiated with figures.

Participation and Interaction

Good business merchants never brag about their products and services and they do not get into the direct promotional mode, always. You would not love to be tagged as a pushy marketeer, so not only be absorbed in pinning the images of your own products. Participate, appreciate and interact so that the users will be able to laud the fact that your presence in social media is not only for your own business. It is not about establishing comradeship with your competitors but interacting with those who gel with you in terms of the thematic content of your business.

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The ‘Showrooming’ Trend in Retail

Steve Burns Posted On - February 4, 2013

The ‘Showrooming’ Trend in Retail
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What’s this ‘showrooming’ all about?

The interested shoppers engage in the buying spree in tune with their choice, preference and spending power. With the inclination among the buyers to flock to the web stores lured by the handsome discounts, hot deals and money-saving offers, the competition among the online sellers versus the brick- and-mortar retailers are soaring high. The general trend that was perceived even some years back was that people used to surf the net to become educated customers to know about a product, its specifications, price and the like, before visiting a store physically to buy it.Now with the smartphones becoming the arm-candies of the customers, the ‘showrooming trend’ is on the rise. This is because finding the most lucrative deals has become much easier for the customers as  after reading the product barcode or the QR Code via their smartphone applications, dish out all the hot deals that an e-commerce merchant offers.  The shoppers make a visit to the stores to check out the products with their own hands, listen to the expertise offered by the salespersons, but leave the store without sealing a business deal, only to buy it online. This phenomenon is called ‘showrooming.’

The Urge to Switch to a Savable Mode

The global economic scenario is not a convincing one and people are putting on their thinking cap before indulging in buying. The slow economic recovery is making buyers to save more and more and they hanker for the cost-saving deals online. This ‘showrooming’ trend has been a big bonus for the online sellers who can have their sales figures rising as the inclination to shop online is greater among the buyers. This trend in retail was observed in the buying habits of the customers during Christmas also.

Facing the music is the retailers with physical stores where even the retail giants like Walmart, Best Buy, Target have not been spared. They are losing out on their loyalists, which is also affecting their sales number. The retailers with physical stores are gearing up to live up to the challenges offered by this new ‘showrooming’ trend and they are trying to infuse the stores with a more enduring and  congenial business climate that would increase the sales count . It is the better buying experience of the users which can help them to visit recurrently to the physical stores.

The Successful Role played by the Comparison Shopping Engines

The purchasers would love to lay their hands on the price breaks and the CSEs help the potential buyers to engage in the comparative study of the prices of the products, fruitfully. The top service provider like ChannelSale who pull off the trusted job of making the multi-channel marketing program of the e-sellers to gain fruition by offering the managed services, helping them to observe higher sales.

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