Though online shopping is wowed by the interested buyers and often, the visits to the e-shops score over a retail outlet, it is the challenge of higher conversions, which is a source of worry for the online retailers. As a web merchant, it is crucial to remember that while decking up a business site, the way a product page is planned, matters. Establishing the connection between the customers and the e-sellers is via catering to the needs of the former, that is offering of top-quality products at the best prices. So it is the product pages of a web merchant which has the power to drive consumers, making them to take the prompt buying action.
The Top-Quality Images
The big difference that the online retailers must understand is that when purchasing online, the customers are not able to touch, feel or smell the products, which they can do in a brick-and-mortar store. So it is only creating an impressive and stunning visual impact by uploading the high resolution images of the goods showcased in the online gallery, which can hook the customers for long. The visual process of e-buying backed by quality product information and images can influence a buyer to take a sane buying decision.
Making way for Various Viewing Methods
When strategically planning to put in the images of the product, an online retailer should make way for alternative views, which is a crucial aspect of product display. Viewing a product from different angles, soaking in the various specific details always push the buyers ahead to move speedily to the checkout process as a happy buyer. It is about reaching out to the customers demands in the virtual realm to the best possible extent. Every buyer has the right to check a product in the way he wants before investing his money. Let a customer to decide on a product, its quality and authenticity by checking it out thoroughly. If you are thinking about incorporating a best feature, then it is the zoom feature in the product pages which makes the viewing experience much better. Also the human models whether of the handsome hunks or the gorgeous ladies should be used judiciously as it attracts the potential buyers more!
Customers Cling to Consumer Reviews
Like the traditional mode of advertising or word-of-mouth promotion matters in influencing the purchasing behavior of a customer, it is the customer reviews or testimonials that a site is capped with, which do the job of convincing the customers. An e-commerce merchant who is true to his business must keep the overwhelmingly good reviews as well as the ones that have shades of negativity. This proves the authenticity of an e-seller as publishing only good reviews might create a picture of things being too good to be true!
The Scope for Product Comparisons
When indulging in the shopping spree, the buyers engage in a comparative study, not only of the prices, but also of the product features that meet their buying needs. When you include the product comparison features successfully on the product page, it adds more value to your page, empowering the customers to view the product features simultaneously.
Live Chat and Product Demos
Live chat is indispensable to an e-commerce website . If you integrate the live chat feature on the product page, then the customers can get the prompt virtual assistance in quick time, so that sealing the business deal becomes easier. In closing the sale, it is the supportive customer care executives which can clear away all the doubts of the customers, making them to step ahead and complete the business deal. The option of offering product demo is the bonus that a customer can get, making him to plunge deep into the know-hows of a product.
Share Buttons and ‘E-Mail a Friend’ Button
You might want to treat your shoppers in a special way by offering them a better feel of navigating the product page. Spreading a word about the products like wildfire via the ’email a friend’ button seems to be a plausible idea on the part of the customers when they are impressed with the offering of an online retailer. Social media buttons are one of the key marketing tools that you cannot afford to do without. These buttons help you to engage in product promotions via sharing of engaging posts, link and any type of content that has the power to grab the attention of the social media buffs who swear by Facebook, Twitter, Pinterest, LinkedIn and the like.