Monthly Archives: June 2013

Boost your Ecommerce Business with Vine Videos

Steve Burns Posted On - June 25, 2013

Boost your Ecommerce Business with Vine Videos
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The tech savvy world is making the reach of the high-end devices of the top-notch brands, much easier. The iPhones, iPods Touches, iPads and other devices are popular among the broader target segments and have made it easy for the online businesses to adapt various means of reaching out. Video marketing has undoubtedly emerged as one of the key elements in an e-seller’s marketing campaign. Now keeping in pace with the racy world, it is the short yet the interesting vine videos of six seconds, which are also called looping videos, which are gaining in prominence as one of the business promotional tools. Vine, which is a new iOS app, is creating a lot of buzz in the online business domain. The business owners must know how they can maximize the reach of these vine videos to ensure higher visibility of the products and services of the different businesses.

Capsule the Products in a Short but Catchy Way

A new product awaiting market penetration can get noticed to the target mass in an engaging way via the vine videos. This new iOS is one of the best ways to inform customers about the new products and prospects. The online merchants can make a good use of the tweet to pull steady traffic. Some of the e-business owners have started tapping the potential of this application after it hit the market.

If, as an e-business owner, you do not want to stop at only informing about the products, make the videos highlighting the products in use within a flash of few seconds. It is a tough job, but if you can pull it off, it will surely satisfy you. With the kind of response that you are going to get about your business, it can enable you in taking innovative decisions for further business reach. GAP has been an eye-opener in this sphere as they belted out a vine video that is really eye-grabbing and appealing.

Empowering the Customers

In the sphere of online business, if you are able to make the customers happy, then they are no two ways about it. In order to make the customers share the products that they buy in the form of vine videos, you can make things to go viral at a faster pace. The e-shoppers are smart buyers and if they showcase what they are happy to use, it can help in reaping huge benefits for you.

Behind the Scenes Glimpse

The behind-the-scenes video capsule can quench the thirst of the target mass to know more about your business. When you are able to show the pillars of strength, add that personalized touch and a human face on your business, you score over your rivals! Vine videos are the best too, that you can resort to!

Notching up your Creativity a bit Higher

You have realized the power of short things in life and have also witnessed it in the online business domain. For instance, the power of micro-blogging or the tweets where you have just 140 characters to win over your target audience, it is working big time. Here, you have six seconds at your disposal where you know really how to be creative in the way you engage the users and your fans. You can do it by offering a contest, can share your brand’s story, create anticipation by offering a product’s sneak view and offer the how-to-tips, etc. The process of registration of what is being shown in such a short of span becomes much easier.

When you go creative with your social media marketing campaigns, it can open up endless business opportunities for you. So give your best, come up with innovative ideas that can help you to tap the potential of Vine for your business.

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Tapping the Potential of Google+ for Online Businesses

Steve Burns Posted On - June 22, 2013

Tapping the Potential of Google+ for Online Businesses
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The unprecedented growth and popularity of social media has made it mandatory for the online business owners to leverage the potential of the different social media channels. Google has not only been the invincible king in the realm of web, it has always come up with innovative products to help out people in the virtual world. The e-sellers face great competition from their rivals in the niche and it is about staying in the number game. With one of the coveted product of Google making the online businesses to derive the social media juice, Google+ has the potential to make the web merchants give the required boost to their business.

The Influence on SEO Ranking

Since Google+ is backed with the power of Google, the major search engine, the e-sellers by leveraging the potential of this social media platform can do a lot of good. When looking at the present scenario where social signals are offered lot of importance for judging the credibility of a site, Google’s social media channel can have a bigger role to play in cementing the credibility of a site. So in this era where the indomitable position of links seems a little unsteady with the social signals doing the rounds, draft the marketing plans of your business with the needed edge.

Hangouts

This is one of the interesting features of Google+. Via Hangouts where there is scope for ten people to see each other in video chat, you can usually reach out to a broader target market opting for building your brand popularity via product demonstration, giving out important business propositions by hitting the creative note. Broadcasting the hangouts is not a difficult task and you can cling on to showcasing your company’s skills and expertise, by adding more value to your business. Be creative when spicing up your hangouts. You need to set the tone right. It can be customer service comprising the Q&A sessions, research and surveys, reviews and feedback. Do not be too preachy but you can offer information on conferences, lectures, seminars, capsule new product or service demonstration, tutorials and much more.

How Circles can help?

In this feature of Google+, circles refer to the group of friends or contacts that you can manage and organize for checking out your posts. This feature helps in audience segmentation, ensuring the content that you share has a higher degree of relevance and appeals to the specific target audience. The web merchants can effectively include friends, customers, prospects and much more which can help your business to have surging sales figure.

Communities can resonate with your Business Ideas

While cementing your online presence, ensure that you participate, communicate and interact with the communities or the groups that you create. When you are abiding by the norm of social sharing, ensure that you build connections via networking, which will indirectly promote your brand. Keep your eyes and ears open so that when you can make a good use of the prompts. By establishing your own community, you can take business to another level of productivity. Encourage participation in your niche by leading from the front and create the buzz about your business. Social media engagement has brought out one thing in the open, the factor of spontaneous and natural sharing. So you can not only build new relationships with your customers but have a strong base of customers. With the distinctive features of Google+ helping you out, why not make your business take to the next gear?

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Top 7 ways for the Retailers to Defy the Threats of Showrooming

Steve Burns Posted On - June 21, 2013

Top 7 ways for the Retailers to Defy the Threats of Showrooming
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Ever since online shopping gained momentum backed with the power of mobile commerce, the brick-and-mortar stores are facing the heat. The purchasers buying the products of their choice are smart now as they want to save their hard-earned money, pick up the best quality products without compromising on the quality. The concept of showrooming where the prospective buyers are hitting the physical retail shops, checking out the products, but are resorting to e-buying, is making the traditional stores to lose out on their sales volume. Buying from an online outlet is enabling the buyers to check the latest price via the mobile apps, keep an eye on the vast array of products before choosing the best product. The reality is with the increase in the growth of the usage of smartphones, the impact of showrooming will be greater.

The traditional retailers or the ones with the physical retail outlets need not lose heart because of this showrooming trend. They can definitely fight back and here are some of the tips that the retailers can try out to defy the seeming popularity of showrooming.

1. Making your Physical Store Digitally-abled

Though it is going to be a pricey affair and you need to invest a lot for the digital store, still if you have the budget and want to score over your online rivals, bring that digital technology experience into your stores. For instance, it is the flagship store of Blueberry in London which has a mind-boggling array of digital gadgetry to offer a pleasing shopping experience to the customers. The features that can grab the eyeballs of the people can be video screens which change into mirrors, virtual make-up counters, Wi-Fi and the like.

2. Creating a Unique Product Line

In order to combat showrooming, the retailers are making the suppliers to come with products that can be sold in stores only. So it is time that people think about bringing about innovation in their product line. Target, a name to reckon with in the retailing field, has been walking on this track to lower the impact of showrooming.

3. Spread a Buzz about your Mobile Site or App

If you have taken the pains to have an app or a mobile site, you need to make people to know about it. You need to charge up the prospective customers to download the apps in stores, by offering some discounts and exciting offers. For instance, Debeneham made its apps to find favor with the prospective customers by making them the offer of free coffee when they scanned the QR code. It, in turn, made the intended buyers to spend great time in the store, with their inclination getting higher to seal a business deal.

4. Provide free Wi-Fi

Let mobile users when they come to your physical store, use your mobile site or app with the help of Wi-Fi. When you provide Wi-Fi for free, it will attract more customers and they would be happy of the fact that their net data pack is not reduced. The surveys show that 44% of all age groups have agreed to the fact that Wi-Fi influences have been successful in offering them the required impetus to shop.

5. In-Store Reviews

It is a proven fact that for any buyer, the reviews and rating matter a lot for influencing the buying decision. You are thinking that how would you get into the act or offer reviews to a customer offline? Well, it can be done. For instance, Blackberry does it at the point of sale with Reevoo reviews. So it is not longer a puzzle for the customers to know about the useful information on various specifications and features of the products.

6. Price-Matching

Though a risky venture, some of the retailers can take the plunge. As it is said, if you do not take risk, there is no gain. The popular name in the online marketplace like Best Buy once engaged in this act of matching prices during Christmas with the other competitors in the niche. By using this technique, if a retailer with a traditional store is able to find cross sales or repeat sales, then the risk pays off. However, the tendency to race to the bottom or suffer loses can be higher on the cards when you go for price-matching.

7. Cash in the “want it now” Psychology

Like the biggest advantage which the traditional brick and mortar stores have over their online competitors is that the customers leave a store satisfied with the purchases on their tow. They do not have to wait for the products like it is the case with online shopping. So the traditional stores have nothing to feel totally disillusioned as they have the means to hook in more customers and observe a higher rate of conversion when the customers use their spending power in store.

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RIP Google Checkout: Google makes Merchants to opt for Wallet

Steve Burns Posted On - June 21, 2013

RIP Google Checkout: Google makes Merchants to opt for Wallet
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The e-sellers need to keep a keen eye on the latest trends that is taking place in the business domain. With Google being one of the key players also in the online shopping sphere, the e-commerce merchants need to match steps in tune with Google. The web merchants who have been using Google Checkout will have to wait for the transition to Google Wallet, which is slated to happen in November 20, 2013.

The Merchants need not worry

Though Google Checkout is dying out, the complete transition will be successfully completed in November 20, 2013 where it will be changed to Google Wallet. The e-sellers who do not have their own payment processing will have to come up with some effective solutions within a period of six months. The web merchants, who are panicking, need not run from pillar most as Google has some ready-made solutions. It has partnered with Braintree, Freshbooks, Shopify so that the online sellers can be offered the discounted migration options. An US merchant without the payment processing can make a good use of Google Wallet Instant Buy. Via this, the Google Wallet shoppers are empowered to enjoy the privilege of Google Wallet Instant Buy, which offers a fast and satisfying buying experience.

Google is Trying its Best to Reach out to the Web Merchants

The online merchants were cordially invited to attend a live webinar on May 23, 2013. For greater information, it is the Help Center that the web merchants can make a good use of. The last quarter of every year seems to be crucial and significant for Google. In 2012, it was in the last quarter that the shift from the free listing model to the paid search model was brought about by Google. The popular Google Product Search changed to Google Shopping.

Google Vs Amazon

Google is a recognized name in the realm of payment and it is the data that informs and educates about the various advertisements leading to conversions which must be kept in mind. The end of Google checkout means that its rival Amazon and Paypal is going to cash on this advantage and increase their base of online merchant.

This smart business move taken by Google is to make another of its product, that is, Google Wallet to find favor with the e-merchants. There is scope for the e-commerce merchants to utilize the potential of Google Wallet and let their business to reach heights. The e-merchants have time for six long months to come to a sane decision and Google Checkout completely goes into oblivion.

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Checking out the New YouTube Feature with Greater e-Commerce Potential

Steve Burns Posted On - June 12, 2013

Checking out the New YouTube Feature with Greater e-Commerce Potential
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Are you a Google fan? It can be easily stated that among the popular products that Google has offered to its ever-growing client base, YouTube has added a different meaning to video viewing and marketing. Whether it is checking out the latest movie clips, songs, uploading your own video or a plethora of multimedia activities, YouTube has come of age and chipping in its role for the online business owners to get into the minds of the target audience via effective video marketing. You cannot afford to miss out videos as a part of your marketing strategy.

It has been tested, tried and proved that it is the visual medium which bleeds better than words. This is also the success story behind the popularity of the new kid on the block in the social media arena, which is Pinterest, with the kind of visual impact it is making.

YouTube’s Masterstroke

Coming back to YouTube, the e-commerce merchants are using this platform so that the target mass get glued to the respective brands, products and turn into potential buyers. YouTube has come up with a new feature which, in a way, completes the online buying journey in a jiffy for the potential buyers. It has often been observed that when combing through the wide variety of products in a resourceful platform, the desire of the potential customers to use their spending power to pick up the choicest products at that time gets elevated. Now is the time for the e-commerce merchants to cash in this aspect of YouTube.

What’s the News?

So YouTube will not let you to lock the product that you like only on your mind, but you can freeze it online also with immediate effect! YouTube has come up with the new feature where it has added the “Buy Now” button, empowering the customers to directly buy from the retailers of their choice while browsing this platform. This is one of the boons for the e-commerce merchants and can be considered as one of the crucial factors that will definitely contribute in terms of increasing the sales volume of the e-commerce merchants.

TREsemme Campaign

Coming forward in this domain is the top-notch brand, TREsemme, which has successfully created a buzz with its wide array of hair care and hair stylizing products. The fashion fiestas, who want to make heads turn with their gorgeous stresses, can not only flock to YouTube to check out the products or brands of their choice, but can promptly take the buying action. If you want your online business to grow in a speedy way, you can not only market your products in YouTube to ensure higher visibility, you can actually add to your sales figures or revamp your revenue generation graph with ease. The revenue that you as an e-seller earn from the video marketing is surely going to double up, as earlier it was traffic that made your day, now it is about generating leads with a higher level of convenience.

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The E-Sellers can Learn much about Young Shoppers from Social Media

Steve Burns Posted On - June 10, 2013

The E-Sellers can Learn much about Young Shoppers from Social Media
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If there have been times when your friend count acted as a parameter to judge your rate of amiability in the social circuit, now it is the age of social engagement. With the social networking sites becoming highly popular among teens, it is time spent in the virtual space which tends to be higher that the personal interaction that we encourage every day. The web merchants have got these social channels to tap for promoting their business. There is no denying the fact that the stiff nature of competition in the online business domain and there is greater desire among the e-sellers to reach to the target niche with the best efforts. It is the customers who are the King and the business owners need to put in their best foot forward to hook more customers and increase their client base.

The Recent Surveys

The research conducted by the Pew Research Center’s Internet and American Life Project targeted people between 12 years to 18 years of age. It was their urge to share personal information, their likings, recommendations, which was on special focus, while carrying out the project. When the figures of the survey that was in 2006 were compared, there was a drastic difference that was noticed. 81% of teen and tweens have started using social networking; it is a rise from 73% in 2009.

While taking a look at the percentage of daily use of these networking channels, 42% opined that they engage in social networking several times a day and 67% visit the networking sites daily. While Facebook wins hands down with a whopping 94% having an account, Twitter with 26%, Instagram 11%, YouTube 7%, Tumblr 5%, Google + 3%, Pinterest 1% follow suit. Though MySpace has the potential to be draw the attention of the youngsters because of the youthful nature of that platform, its craze has mellowed down a lot.

Psyche of the Buyers

When it is about increasing the rate of conversion of the buyers, it is crucial for the web merchants to know the psyche of the buyers. It is the purchasing ability, the inclination to buy the types of products, the likings of the young brigade of consumers, which needs to be comprehended well by e-sellers. The personal touch in the business propositions matters and it is the tailor-made solutions which not only help in making the prospective buyers potential customers, but have a lifelong association with them. So going through a person’s posts, his profile in the social networking site can help an e-seller to take the cues. The marketing efforts can bring fruit when the e-mail marketing campaigns, the post-purchase gestures of the e-sellers are characterized with the knowledge that they acquire about the potential buyers.

Consolidating Business

The e-sellers can definitely feel the pulse of the young shoppers by keeping their fingers at the right place. There is no point denying that it is these young streams of buyers who are the future potential customers of the e-sellers. If a business owner is able to satiate a single customer from a young age, it is like gluing the customer to their respective customer base for a long-term association. So it is the social signals which hold up a chart for the e-sellers to shape their marketing efforts in that direction. In the face of the global economic crisis, spending of the marketing dollars needs to be judiciously done. It is the flocking of the networking buffs to the respective social sites which the e-sellers need to use more successfully for adding more young shoppers to their list.

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Top 8 Personal Gestures to Turn Casual Buyers into Lifelong Loyalists

Steve Burns Posted On - June 10, 2013

Top 8 Personal Gestures to Turn Casual Buyers into Lifelong Loyalists
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Spending only the marketing dollars does not suffice in hooking customers for a longer period of time. When it is about offering cent percent client satisfaction, it is not only the products or the quality of service that a web merchant offers; it is about creating a lasting impression. There are small nuances during the e-shopping journey as well in the post-purchase phase which counts. Small actions can be effective in hammering a brand in the minds of the people and to create a brand image. It is about making an impact in the minds of the target customers via sweet gestures. The e-commerce merchants need to know well the tactics that ensure customer loyalty and stickiness of the customers for an e-seller.

Personalizing the Follow-Ups

The web merchants walk that extra mile to hook the attention of the customers. In order to gauge the satisfaction level of the customers in the best way, it is a smart business move to follow-up a customer in the post-purchase phase. It is the personal touch that you offer, which provides an edge in satisfying the customers. It can be just a birthday wish via a call on his or her birthday or sending a small gift as a token of love on that special day.

Relevant Coupons can Work Wonders

Online shopping has gained momentum because of the attractive deals and offers that the web merchants offer them, spicing up their purchasing spree. The coupons have always been one of the enticing factors in luring the e-buyers to use their spending power. It is gauging the buying behavior of the target mass in a niche, which helps in sending the tailor-made coupons to the customers on time. As an e-seller you have knowledge about the purchasing behavior of the e-buyers, which helps you to do away with the one-size-fits-all coupons as it is more of a generic sales pitch. When you bring about “relevancy” in the sales propositions you frame, the customers can connect to you more and would likely to come back to you for a repeat purchase.

Your Shipping Service capped with a Hand-Written Note

Amidst the higher level of competition observed in the several niches, it is not enough to offer an efficient shipping service, even if you provide it for free. It is about your sweet gesture, offering that personal touch, which paves the way for nurturing a mutually beneficial relationship. A hand-written note need not be too preachy and you should not put any sales message in it as you tend to be a pushy marketer that way. A simple smiley adds that personal feel when you are delivering the products. If you really want to pamper your customers, provide coupons so that they engage in repeat purchases.

Interaction in Social Media

Social media is the place to be for all the online business owners. Creating a buzz about a brand can be successfully done in the number social channels. Your interaction in social media where you respond to your customers and are receptive to their suggestions, help in making them to connect to your more. If you are able to make your customers feel important via tweets or comments individually, it is definitely a nice gesture on your part.

The Uniqueness offered in the Landing Pages

When a customer lands up on a site’s home page, you need to make him or her feel special. It can be done via a customized message like “welcome back”. You can put a step ahead and catalog the products as a part of your recommendation. Having individual customer profile where you get to know their buying range, their preference and most importantly the array of products that catch their fancy, you are able to offer that personalized touch to the customers when they make recurrent visit to your website. In the face of the gloom economic condition, the e-buyers think twice before putting in their money. So it is not only the sales techniques that the e-sellers need to frame, it is about that edge that you need to add.

Say no to Automated Response

You might be proud of the fact that you offer 24×7 customer support and service with the pool of customer care executives willing to carry out their job. Studies show that one of the key reasons for an increase in number of shopping cart abandonment is the complex online shopping path. So to persuade the customers till the completion of the e-shopping journey, keep in hand executives who can personally attend calls and genuinely help out the people. Automated response is irksome, putting of the potential customers, increasing the bounce rate and the exit rate for the webmasters.

Notifications

The ecommerce landscape has options galore to offer to the buyers as well as the e-sellers. So in order to ensure that your loyalists do not flock to another site; you can use notification as one of the important tools for notifying your existing customers about the latest products in store, hot sales news and the like. When you send a mail, be friendly in your approach and it should not look like that you are sending it to further your business prospects. You want to be on the top of mind of your buyers, so you need to bend the promotional rules and win the world with gestures that count.

Post Cards

Are you thinking that it is too traditional or hackneyed a trick to nab the attention of the customers? It is not so! Post cards can do their job if used judiciously. It is definitely that the virtual world is growing in leaps and bounds and there are definitive ways to resolve all issue online, but there are certain offline nuances and gestures, which can be your biggest bait. Email marketing brings in helpful results and it is true, but the unconventional way of sending post cards can click big time in ensuring higher conversion rates.

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Google Shopping Vs Amazon Product Ads

Steve Burns Posted On - June 4, 2013

Google Shopping Vs Amazon Product Ads
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There is no denying the fact that the comparison search engines are becoming the hot favorites of the e-buyers and the e-sellers. The online retailers are always willing to let their vast array of product to reach out to the target market segment, so that their sales figure go up. The buyers, on the other hand, always engage in a comparative study of the product prices before using their spending power. Google Shopping, which is a paid listing service that the e-sellers can avail, was one of the masterstrokes that Google played in the fourth quarter of 2012. Like the Android Vs Apple debate, Google Shopping versus Amazon Product Ads is also heating up.

Why Google Shopping receive a steady thumbs-up?

Google resonates in cyberspace and there are no two ways about it. If it is about empowering the retailers, Google does it the best via the comparison shopping campaigns. Google offers a higher level of flexibility with its Ad Groups, where Amazon falters a bit as bids can be increased via the price bucket on the category level. Amazon is also a grand name to reckon with and it has been successful in winning the curiosity and the interest of the e-sellers, locking them at a flat cost per sale. Then again for tracking Amazon Product Ads, there is a need for the inclusion of the third-party tracking pixel and in most of the cases it is Google Analytics.

Amazon Product Ads win hands down in terms of Quality Traffic

Amazon is a trusted and one of the top revered names in America and it is its stellar reputation which can help in its organic growth. The e-sellers hanker for higher conversion rate and it is only quality traffic which can chip in with its role for higher conversion. Amazon Product Ads pull a steady flow of quality traffic which can offer a boost to the business of the web merchants. Amazon can easily work on effective tracking strategies and for equipping the merchants with a wide range of bidding tools by going for judicious investments.

It’s like a comparison between the two best names as CSEs

It should be the dream as well as one of the chief marketing objectives for the web merchants to get listed in Google Shopping and Amazon Product Ads. Though Google has made it a pricey affair for the online merchants to get listed in Google Shopping after it changed from a free model called the Google Product Search, Google Shopping definitely provides higher online mileage, paving more definitive ways of conversion.

It is quality of traffic that the two CSEs gets is class apart and it can enable the businesses of the web merchants to get that edge. In the marketing portfolio of the e-retailers, these two names have been found dazzling with their worth and productivity. Amazon is a lacking a bit in the way it is deprived of the refined merchant tools, but it is the bankable name which makes the sellers to list in Amazon for availing higher shopper traffic and generate higher level of conversion.

Both Google Shopping and Amazon Products stand in a covetable position in the e-commerce market. The e-sellers need to leverage the potential of both these CSEs, for adding more value to their business. You, as an online seller, cannot choose one over the other, but engaging in both the campaigns can let your business to receive an organic growth. In the face of fierce competition, where exposure is the key, it is crucial to use the different trusted e-commerce platforms.

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