Monthly Archives: July 2013

Check out the Cool ways of Inviting Mobile connected Customers into Stores

Steve Burns Posted On - July 31, 2013

Check out the Cool ways of Inviting Mobile connected Customers into Stores
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With a unique logo, a brand begins the journey of offering the hammering effect on the minds of the customers. A host of retailers want more footfalls in their physical outlets and voluminous traffic to their ecommerce sites. Mobile marketing technology offered by CopiaMobileInc. is going to be the biggest draw that the retailers are trying to cash in when they are targeting the tech-savvy customers who indulge in e-shopping from smartphones and mobile devices.

Mobile connected Customers Pour In!

In this age of tough competition, the top retailers need to feel the pulse of the shopping behavior of the customers, study their psyche so that catering to the needs of the customers becomes easy. In order to mold the marketing campaign with the cool factor, in this SMS savvy generation, text-messages are a potential way of making the customers know about the exciting offers. Based on the demography of the e-buyers and their area of interests, the handsome discounts and the alluring deals are offered.

The Revamping of the Online Retailers Mobile Strategies

Have you heard how the in-store digital stores can help your online business? The registered customers just need to wave their smartphone at to avail the exciting offers. The digital sign can make a new stream of customers who are not registered yet to receive the mobile offers, to enjoy that privilege. The screen showcases the product ads of the retailers that they pronounce weekly.

How the Digital Signs help?

It is interesting to know how the whole process works! When a customer makes up his mind to view the weekly product ads, there is a video camera in the screen that deftly identifies that age and gender of the customer approaching. Based on his or her nature or probable buying preference, he or she gets an offer. If it a young girl, then she might receive offer on trendy clothes, bags and the like. For redeeming the offer, she needs to put in her mobile number and offer a steady nod to receive the text message.

It is again technological accomplishment which is making the retailers to jump on to a mobile marketing campaign where a kind of personalized feel is offered. The software that is hosted by CopiaMobile is used by digital signs. The commendable job of processing information on customers’ images and the phone numbers so that the apt offer can be spelt out, is definitely one of the best ways for generating higher revenues and for making and encouraging cross selling.

The Mobile Marketing Program with a Difference

The installation of the digital screens in the stores is definitely a smart business move. Though such a way of strategizing the mobile marketing campaign is going to make its mark gradually, the customers have started to sign up for availing the text messages on the exciting offers via the screens. The option of playing contest for free so there are higher chances of winning gifts, are driving the potential customers in stores.

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Gmail Redesigned can have an Adverse Effect on the e-Retailers

Steve Burns Posted On - July 31, 2013

Gmail Redesigned can have an Adverse Effect on the e-Retailers
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Google has designed a new inbox layout which separates email into three tabs. Google describes the new tabs as a way to ‘put you back in control so that you can see what’s new at a glance and decide which emails you want to read and when.’ This layout shows on both desktop and mobile. While this tabbing system makes it easy for users to organise their mails, it is also a little confusing and might prove a challenge for internet marketers.

How is it working?

The mail is segregated into three categories – primary, social and promotions. The primary tab contains messages sent from friends and family and email that don’t fit into the other tabs. The social tab contains mail from networking websites and social media websites, like Youtube, LinkedIn, etc. The promotions tab includes marketing mails and offers. Another two tabs exist- updates, which consists of auto generated updates and bills, and forums, which consists of messages from online groups, but these have to be activated by the user.

The Challenge Thrown

The main challenge is that all sales emails will be filtered out of the primary inbox tab. Consumers might not click on the promotions tab, where all the marketing mails will be sorted into. This means promoters will have to redesign their marketing practices, especially those who present limited period offers. The majority of marketing emails that the clients view in the first few hours the mail is delivered to their inbox but now, it’s likely to take longer for a user to view promotional email as they may not venture into the ‘promotions’ tab.

The delay in click through and open rates means flash sale site operators will now have to rely on social media sites like Twitter to send out their offers and retailers with limited time offers will have to extend their deadlines. On top of that, all the sales based emails will be grouped together, therefore making it much harder for any one promotional email to stand out. Also, the mobile version of the new Gmail interface removes additional tabs from the main display entirely and hides them in the side bar slider, so customers will only use these promotional mails unless they intentionally look for them.

The Scoring point

On the other hand, the change in layout may also prove to be profitable for marketers. Now, when a customer goes through their promotions tab, they will be in a buying mindset and click through and conversion rates will be higher than before. Consumers will only look through the tab when they are interested in purchasing something.

While initially the change in inbox layout will pose challenges for internet marketers, after getting used to the new format, marketers might be able to utilize it on order to get more people viewing their promotional items and utilizing them. It’s still too early to tell as most people do not have the new inbox yet.

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NewEgg Rolls out a Flash-Sale website

Steve Burns Posted On - July 22, 2013

NewEgg Rolls out a Flash-Sale Site
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The trend that the online sellers are vouching for is adding that edge to their marketing campaign. It is all about playing on the psyche of the e-shoppers so they feel that compelling force to buy. The popularity of the deals among the smart buyers is getting higher and higher. NewEgg, the consumer electronics seller, has come up with a new site, NeweggFlash.com which is just going to offer the daily deals to the target customers. The e-sellers have got to know how to prepare the sales pitch that would ensure a higher flow of traffic and, in turn, pave the way for higher conversion.

How this NeweggFlash.com works?

NewEgg has thought it in a different way, in other words, has come up with a different marketing strategy that would lure the potential customers to indulge in a buying spree. The exciting offers and the money-saving deals that would be offered to the buyers will be time-bound. The discount will be 30% or more on products in a wide variety of categories like apparel, jewelry, makeup, just to name a few. NewEgg is a name to reckon with in the sphere of e-retailers. So the interested sellers and buyers who favor NewEgg can turn to it. While the sellers would opt for higher visibility of their products in this platform, the buyers can frequent it to pick up the products of their choice.

NewEggFlash: The New Flash-Sale Phenomenon

The online retailers can build on to their customer base and cater more whole-heartedly to the customers when they have vendors as their trusted partner. It is only because of the vendors that the alluring deals can be showcased on the flash site to lure the customers. In order to gain a competitive edge over other flash-sale sites, it is the strong bonds with the vendors which can help the online retailers.

NewEgg now a Happening e-Marketplace

The customers can not only get the best electronic products at NeweggFlash, as NewEgg got transformed into an e-marketplace after starting as an electronic retailer.  After it revamped its role as an e-marketplace for merchants allowing them to list products in various categories and the buyers to use their purchasing power to grab the top-quality product at the best prices, it is often a frequented platform. Newegg has launched its shipping program for the benefit of the e-sellers a month back.  The customers will get to enjoy the deals on the products that are there in Newegg’s inventory as well as those of the vendors who are the trusted partners of NewEgg.

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Pinterest is Bringing Back Some of its Features in Design Update

Steve Burns Posted On - July 22, 2013

Pinterest is Bringing Back Some of its Features in its Design Update
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With the social media fever rising high like never before and people becoming Facebook-maniac and busy tweeting, the relevantly new kid on the block, Pinterest should not be given a miss. The visually appealing digital board is the favored cupcake of the business owners, who are actively becoming the pinners. Like the prevailing game of the rule, when you scale the popularity chart, you tend to offer more. So Pinterest in order to let its momentum going went for a redesigning, where it changed some of its existing features. The revamping of the site did not go well with its loyalists and after a major backlash; it is restoring some of its features in the recent update.

PInterest made known the Visual Power of Social Media

Like in the search results page, it is the video links which the users tend to click because of the interesting appeal of the videos and it proves the success of this combined visual and aural medium. With Google’s algorithm updates, the webmasters are resorting to incorporating quality content as it is the need of the hour where words should bleed, hooking the attention of the target audience in a niche. It is Pinterest, which made the business owners to realize the impact of the visual medium. Pinterest, which is synonymous with the pinning of high-resolution images that catch your fancy, it is the medium the e-sellers choose to showcase their wide variety of products and the buyers step in to lock in their memories the products of their choice.

The Features being restored in the Site’s Design

Pinterest did not only make the tongues wagging with its potential and eye-grabbing look, it made the big shot Ebay to have a Pinterest-inspired design. When Pinterest went for a redesign in March, its loyalists became a disgruntled lot. The old features like “via” links and @-mention functionality is back to satisfy its users. Since it is the combined effect of social media which is making the users to be soaked in the urge to share and engage themselves socially, Pinterest is walking that extra mile to add some of the familiar features that are big hits with its rival social networking channels. For instance, predictive search and Facebook-style notification scroll in the upper right hand side of the site is going to be added in Pinterest to offer an enhanced experience to the users.

How do you Get it?

The pinners who want to abide by the present trend to “pin it” will have to face nothing disappointing, in terms of the pleasant user experience. The “get it now” button at the top of their feed will easily make the pinners to opt for the newly designed mode. The e-sellers should find out the best ways of engagement in Pinterest so that they are able to exploit this resourceful social media platform and develop their business. The latest Pinterest design and the decision of putting back the old features show that how eager it is to offer that ‘extra’ to the pinners and hold on to them.

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Amazon purchases Book Recommendations site Goodreads

Steve Burns Posted On - July 22, 2013

Amazon purchases Book Recommendations site Goodreads
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Amazon with its stellar reputation always love to stay ahead in the competition, making tongues wagging with its commendable deeds. There is good news for the avid readers who have a realm of their own in the world of books. Amazon has acquired the notable book recommendation site, Goodreads. It is the overwhelming members of Goodreads, stated to be 16 million who have capped the site with over 23 million reviews. Amazon has kept under wraps the amount that it had to shell out to acquire Goodreads.

It is the Zeal to offer Innovative Reading Experience

Amazon and Goodreads connect at one point, that is, reinventing the reader’s mode of relishing books. The process of discovery of the books that the fervid readers look for and the discussions, recommendations help the reading enthusiasts to pick up the best books. The emphasis is on the composite reviews that Goodreads offer which would be integrated with Amazon Kindle e-book reader. With Kindle, Amazon is on a mission to satiate the readers spread all across the globe. The plethora of good books belted out by credible authors need to reach out to the target audience segment so that the books not only get the required visibility, but their sales count should also catapult to a higher number.

Reader and Authors have Reasons to Rejoice

Goodreads, the book recommendation site was founded by its CEO, Otis Chandler and his wife Elizabeth in January, 2007. The deadly combination of Goodreads, Amazon, Kindle will offer the readers a new direction that will play on their impulse, making them to take the right buying or reading decision in the realm of books. Whether it is the favoritism for the print or the digital content, the readers can have a big smile on their faces as they can soak in a lot about books with the discussions and reviews posted on Goodreads about the different creative inputs of the literary outputs.

Amazon Getting Empowered

Amazon has played a masterstroke after analyzing the market situation and it is more equipped to face the top names in the book publishing arena, like Penguin, Simon & Schuster, Hachette and the like. The three major publishers are also thinking on the same lines and in February, Bookish.com has come into existence where people can offer their recommendations. The stiff nature of competition among the book publishers and Amazon, has made them to cross roads in terms of the discounts offered on the best sellers. However, now Amazon Publishing has it own book imprints and it is all set to give a tough competition to the established publishers.

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Why are Marketers plunging into ‘Mudvertising‘?

Steve Burns Posted On - July 22, 2013

Why are Marketers plunging into
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Over the past four-five years, a new sport called ‘mudventure’ has been gaining popularity across the country. This sport combines arduous physical athleticism, team work and a whole lot of mud. Meets occur in different cities where participants gather and pay anywhere from fifty to two hundred dollars to take part. Why this sports popularity is growing at a phenomenal rate is because unlike other most other sports, the objective isn’t victory, it’s more about having a good time with family and friends and being fit and healthy. The participants are put through tasks, some of which can be described as death defying, and many of these events are not time bound. They are about being strong enough to finish the challenge and then share the accomplishment with loved ones.

If you are thinking why marketers are connecting to it, the main objective of every business is to reach to the broader target segment, so that the sales pitch of a marketer is broad and appealing enough to reach the targeted mass. Find out the reasons why marketers being attracted to this sport.

The Rising Popularity of the Sports Events

Marketers are being drawn into the world of mudventures because of the rising popularity of the sport. Tough Mudder, Spartan Race and Warrior Dash are three of the biggest mudventure events that took place last year, drawing in around 2 million participants and generating around 200 million dollars. When you dwell in the amount generated by the smaller racing events, the figures go even higher.

The Attractive Age Group

Secondly, the average mudventure aficionado falls between the age group of 18-40 and has an income in the $70,000 range. This is a highly attractive age segment to market to with spending power that is high enough to make big brands sit up and take notice. There’s even an all-woman version of the sport called Dirty Girl.

The Sporty feel can be cashed on by the Brands

The sport events consist of highly taxing, physical tasks. Brands like Reebok will naturally want to capitalize on this event as it serves as meeting point for amateur athletes. One of the major events is even called Reebok Spartan Race and a Reebok-Spartan athletic wear line is about to hit retailers. This line will contain sportswear with ‘new technologies’ which will enable athletes to perform better in the mud. These events create the perfect atmosphere to conduct on site activations and sell sport apparel. So what are you waiting for, if you belong to the industry which has that sporty streak and that reflects in the products offered, you are rearing to go!

Advil, the painkiller, is also sponsoring a few of these events. This too seems like a natural partnership as the sports themselves are extremely physically taxing, as is training for the events and this ensures Advil’s relevancy in connection to this sport.

The Social feel

The main motif of mudventures is to have a good time and foster happy spirits. There are even after-event parties. Numerous brands position themselves as a giver of good times. The beer company Dos Equis gives a free beer to whoever completes a challenge in Tough Mudder. MillerCoors is returning this year as Warrior Dash’s official beer sponsor. “Warrior Dash embodies Miller Lite’s positioning of fostering the bonds of friendship,” says the brewer’s spokesman Jonathan Stern. “Great friends come from far and near to participate in the Warrior Dash. Miller Lite is all about good times with good friends, so the two brands work well together.” So social engagement in the physical world gets highlighted and emphasized via these events.

Though there are certain risks with associating your brand to something so potentially dangerous (two lawsuits are slated for trial this summer) the advantages to marketers in undeniable. The sport is becoming more popular and these events are a perfect platform for marketing on a mass scale. Many of these brands feel that as long as the organizers are dedicated to the well being of their participants, they will be satisfied.

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Ebay goes for Pricing and Policy changes

Steve Burns Posted On - July 22, 2013

Pricegrabber.com Reports 14% Purchasers Opted for Jewelry as V-Day Gifts
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When it comes to offering a tough fight to each other in the competitive business domain, Amazon has Ebay as its toughest competitor. Ebay has made a mark in the minds of the buyers and sellers and it is his much coveted reputation which has made it a favored online destination.

Ebay’s marketplace update

In the first marketplace update that eBay has come up with, is all about empowering the sellers. There is stiff competition in the online marketplace and in order to direct the stream of traffic to Ebay, it got to play its cards right. The marketplace needs to be more attractive, so that Ebay is able to provide more traffic and divert the loyalists who have the inclination to flock to Amazon.

 The Merchants gaining more Strength

The nature of competition in the online business domain often unnerves the sellers who want optimum level of exposure of their products. In an era where exposure is the key, it is multi-channel marketing and listing products in the best platforms is what is required. The merchants have ample reasons to incorporate the new changes that EBay has come up with.

“We believe the new pricing structure makes Ebay the most competitively priced commerce platform in the US today,” quips one of the reigning leaders. Michael Jones, the head of merchant development for Ebay has opined that “And we don’t compete with sellers. We are not a retailer, we don’t buy product and we don’t make products. We are solely here to help sellers succeed and compete on a global basis.”

How it is working?

Since the mid week of April, the e-sellers will get their first 50 auction listings at zero cost, per month. They can also add the fixed-price “Buy It Now” as one of the effective sales tool without the need to shell out anything. EBay has been getting cosier with sellers by reducing the prices. The giant online marketplace used to charge five to 50 cents per listing when the sellers wanted to opt for ‘Buy It Now.” In the existing list of items, the sellers only need to offer the dough after they are done with the first 50 listings.

Restructuring the Commission

Ebay also opted for restructuring its final value fees. It has sobered down on the commissions it used to extract from e-shoppers. EBay will now put the shipping cost in the total sale value. In terms of the commission, it has not come up with any fixed policy. However, the commission rates have gone down lowering overall commissions by 1% to 2%, approximately. It varies from item to item.

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Tapping the Potential of Google+ for Online Businesses

Steve Burns Posted On - July 18, 2013

Tapping the Potential of Google+ for Online Businesses
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The unprecedented growth and popularity of social media has made it mandatory for the online business owners to leverage the potential of the different social media channels. Google has not only been the invincible king in the realm of web, it has always come up with innovative products to help out people in the virtual world. The e-sellers face great competition from their rivals in the niche and it is about staying in the number game. With one of the coveted product of Google making the online businesses to derive the social media juice, Google+ has the potential to make the web merchants give the required boost to their business.

The Influence on SEO Ranking

Since Google+ is backed with the power of Google, the major search engine, the e-sellers by leveraging the potential of this social media platform can do a lot of good. When looking at the present scenario where social signals are offered lot of importance for judging the credibility of a site, Google’s social media channel can have a bigger role to play in cementing the credibility of a site. So in this era where the indomitable position of links seems a little unsteady with the social signals doing the rounds, draft the marketing plans of your business with the needed edge.

Hangouts

This is one of the interesting features of Google+. Via Hangouts where there is scope for ten people to see each other in video chat, you can usually reach out to a broader target market opting for building your brand popularity via product demonstration, giving out important business propositions by hitting the creative note. Broadcasting the hangouts is not a difficult task and you can cling on to showcasing your company’s skills and expertise, by adding more value to your business. Be creative when spicing up your hangouts. You need to set the tone right. It can be customer service comprising the Q&A sessions, research and surveys, reviews and feedback. Do not be too preachy but you can offer information on conferences, lectures, seminars, capsule new product or service demonstration, tutorials and much more.

How Circles can help?

In this feature of Google+, circles refer to the group of friends or contacts that you can manage and organize for checking out your posts. This feature helps in audience segmentation, ensuring the content that you share has a higher degree of relevance and appeals to the specific target audience. The web merchants can effectively include friends, customers, prospects and much more which can help your business to have surging sales figure.

Communities can resonate with your Business Ideas

While cementing your online presence, ensure that you participate, communicate and interact with the communities or the groups that you create. When you are abiding by the norm of social sharing, ensure that you build connections via networking, which will indirectly promote your brand. Keep your eyes and ears open so that when you can make a good use of the prompts. By establishing your own community, you can take business to another level of productivity. Encourage participation in your niche by leading from the front and create the buzz about your business. Social media engagement has brought out one thing in the open, the factor of spontaneous and natural sharing. So you can not only build new relationships with your customers but have a strong base of customers. With the distinctive features of Google+ helping you out, why not make your business take to the next gear?

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A Briefing on Teenage Online Shopping Trends

Steve Burns Posted On - July 18, 2013

A Briefing on Teenage Online Shopping Trends
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Teenagers like spending money, this isn’t a surprise. What is surprising though, is the percentage of teenagers who’ve started shopping online. Nearly 80% of American teenagers prefer shopping online now, according to the results of investment firm Piper Jaffray’s twenty-fifth semi-annual survey and report, “Taking Stock With Teens. This percentage consists of more girls than boys, with a 4% increase in the number of female online shoppers.

Teenaged shoppers are a favourite area of study and a great deal of data exists to gauge their buying trends. They are fickle in their buying patterns and are well versed with the ways of internet shopping. Clothing seems to be the most popular online purchases amongst teens with electronics coming in a close second. These days, many teenagers are even funding their own purchases though most of them still rely on their parents to purchase most of their items. The fact that teenagers are trying to become more financially independent is resulting in a decrease in popularity of fancy, high priced speciality boutiques.

This gives rise to a new set of marketing opportunities. How does one market to teens? What are the shopping trends that dominate the buying behaviour of this group of new age shoppers?

Shopping from Popular Online Marketplaces

Websites like amazon.com and ebay.com appeal to teenagers in a large way. Not only to they have items that might be difficult to procure otherwise, they also allow teens to find bargains that’ll match their pockets. Plus, these websites offer shipping services which make the entire experience all the most appealing. Teens also enjoy shopping from the websites of their favourite brands- especially those whose products target teenagers specifically.

Social Media Influence

Facebook, Youtube, Twitter, Tumblr and all these popular social media platforms are playing a big role in influencing teenagers’ buying choices and marketers have already taken notice, with advertisers utilizing these platforms. Almost every brand has a Facebook page, where they post details about new products, events, updates, etc. PR companies have started utilizing Twitter by creating online web campaigns. The power of micro-blogging with the edge offered by Twitter via hashtags help in generating greater attention for their brands. Videos have gone viral and have emerged as an effective form of marketing, with popular videos getting maximum number of views. Generating a buzz in the social media sphere is definitely a big influence for the teenaged shoppers. It is social media recommendations which count a lot in influencing the teenagers to take a buying action.

Though reports of Facebook’s popularity declining are making the rounds, other social media websites such as Pinterest and Instagram are becoming more popular, which is indicative of social media’s continuing popularity. However, Facebook is nowhere disappearing as it can be called the grand-daddy of the social media channels. Since the popularity of social media offering the stunning visual effect is gaining ground, so Pinterest and Instagram are gaining in popularity.

The Tablets and Smartphones are soaring in Popularity

Almost everyone has a mobile phone, with up to 48% of teenagers owning an iPhone and 58% owning a tablet. For those who own smartphones, the mobile is their primary access to the internet. So these statistics establish the fact blatantly that the mobile devices are very popular among the teens and it is no way dying out with innovation becoming the key in the technological field.

Teenagers are usually connected to their cell phones. This indicates that designing websites that are optimized for mobile users would be lucrative. Teenaged shoppers use their mobile devices to browse, buy, look for coupons and compare products. The hot deals and the updated sales news catch the attention of the interested buyers to use their buying potential.

The Sprightly Teenagers and their Characteristics

Teens are brand conscious but not necessarily brand loyal. The opinions of their peers matter greatly to this age group. Peer approval heavily influences buying behaviour, especially that of girls. Here also social media comes into play, helping to create a buzz about the different brands in the social channels. Positive feedback can create a bubble, while negative comments can mar the brand image of a brand. Therefore, practicing ORM is crucial for an online brand.

Teens are surprisingly smart shoppers- more than 60% wait for items to go on sale before purchase. Because of their limited funds, they have to be wary of high prices.

Teenaged shoppers are also heavily influenced by celebrities. Endorsements and celebrity brands attract them the most as they are more likely to be appreciated by their peer group.

Teenagers are heavily influenced by social media. It has been reported that almost 40 percent of teenage girls sign up for e-mails and updates from their favourite brands in order to be updated. They also share this information via these social media platforms to spread the word about a great sale or a new brand or exciting offers.

Teenagers have short attention spans. Being bombarded with so many platforms in terms of hogging the limelight urging them to buy on a daily basis, it has made teenagers fussier. They’re usually multi-tasking shopping online on the move. Because of this, it’s important to ask them for their feedback and to ensure that the marketing message is concise and relevant enough to garner their attention.

The ever growing purchasing power of teens today because they do not mind juggling studies with per time work! It’s worthwhile to study their buying patterns and consumer psychology as they are the future potential buyers that the e-sellers must keep in mind.

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Facebook belts out Verified Pages

Steve Burns Posted On - July 15, 2013

Facebook belts out Verified Pages
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Social media is resonating in the virtual world. With Facebook, Twitter, Pinterest, LinkedIn, Google+ and the like participating in the race, the game field has become more vibrant.  When Facebook’s fans and followers were creating a buzz with the cover photo, Twitter wanted to make it big with the header photo. Now it is time for Facebook to walk on the footsteps of Twitter and it has rolled out the Verified pages. The game of stepping ahead from one another has been so rampant among the different social networking channels, that it has only helped the different channels to offer only the best to the social networking buffs. Whether it is adding of new features, redesigning, and coming up with innovative concepts and apps, social media has been successful in creating a rippling effect.

The Mechanism behind the Verified Pages

Twitter has already impressed its users with the long-verified high-profile users’ accounts. Facebook is walking on the path that Twitter blatantly showed. Facebook has put on its thinking cap about the big shots in the different industries and the business owners. The verified pages will enable the consumers to move to a brand’s official page, directly or find their star’s profile at once.  In order to avoid the confusion among the closely-related brand owners or celebs in Facebook in the same niche, the verified pages can help a lot. The multiple consumer-created pages can get the targeted customers in confusion.

How Do you Understand a Verified Page?

Again taking a cue from Twitter, Facebook denotes verified accounts with a small blue icon capped with a checkmark. This is how you identify a verified page. You can locate the icon next to the page or can find it aptly beside the username or its timeline. It can also at times pop up in the search results page or anywhere else.

Facebook is holding the Reins on its Hands

It is not the business owners or the high-profile celebs trying to find a foothold in the social domain, can opt for tagging their brands with verified pages. It has to be Facebook’s call once it understands the need of a brand to have a separate identity, before its get lost in the pool of sameness. In order to avoid the risk of duplication and save a brand from identity crisis, Facebook takes charge and bestows the brand with the verified page. In order to strengthen their base and safeguard their business against the imposters, the business owners can report the pages that they suspect to be of the imposters.

Tapping the Potential of Social Media

With social media promising a lot to the business owners, the web merchants must realize the business juice that they can derive from the different social media networking channels. With the verified pages, social media profile management has become easier for the various brands. The different businesses indirectly enjoy the filtration process of the steam of traffic flowing to their site. Facebook has come a long way in terms of revamping itself in sync with the different marketing trends and needs. As a resourceful business platform, for building brand image and popularity, the social signals go a long way along with the importance of the links specified time and again. With the verified pages, this social networking giant has played a masterstroke.

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BestBuy ranks at the Top in Solving Shopper’s Complaints in Social Media

Steve Burns Posted On - July 11, 2013

BestBuy ranks at the Top in Solving Shopper
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With the e-business owners integrating in their marketing campaign the need for SMM, the essence that can get you there at the top in social media, needs to be understood first. With the e-sellers feeling the need to amplify their social presence, it is the social media marketing experts who are deft in profile handling, which can let your brand to get noticed. The retailers are at loggerheads in terms of offering their customers the best feedback as they are abiding by the norm of social engagement. According to a recent survey, it is BestBuy that has emerged as the retailer treading successfully and solving the problems of the e-shoppers.

How BestBuy has been going great guns?

The report has come out after scrutinizing the customer service areas of BestBuy for the last six months. When it came to fixing issues within social media, it secured around 1.5 stars. When it came to clarifying the queries in public, it got around 1.5 stars. In terms of living up to the expectations of the shoppers and offering enhanced customer experience, it also scored high. The response time when calculated on a basis was slated to be within 7 days. BestBuy’s Twitter presence has been quite appreciable responding to at least 20% of tweets of the customers.

The Coveted Five Stars

Many sellers aim for five stars when their services are being reviewed in the vibrant world of social media. BestBuy got the appreciation and the applause of securing 5 stars. This has been in relation to the average response time of 14 minutes which has escalated the retail giant’s status. It has also responded to 42.1% of consumers’ enquiries, to be specific, on the social media channels like Twitter and Facebook. BestBuy has been successful in the sphere of social media because of its supportive arm, Twelpforce, which was launched in 2009. Twelpforce made it easier for the employees to take their level of service a notch higher via using Twitter. Getting back to the customers, responding to the consumer questions became easier.

The Smart Business Move

Best Buy is a name to reckon with among the top retailers who seem to come a long way when it is about taking care of the customer needs and offering them good and constant support. The multi-channel retailer expanded Twelpforce to Facebook in 2011. So when someone has taken a grip over the two most important social media channels like Facebook and Twitter for catering to the customer needs in terms of clarifying their doubts and queries, it got to be in the good books. The shoppers’ issues got clarified in quick time, enabling BestBuy to hold the numero uno position as a giant retailer proving to be the best problem solver for the customers.

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How Daily Deal can offer that Extra Edge to a Business?

Steve Burns Posted On - July 4, 2013

How Daily Deals can offer that Extra Edge to a Business
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The gloomy face of the global climate online has made many people to spell out their urge to save while buying online. The nature of the e-shoppers to save while using their spending power, comparing prices, checking out the various offers and money-saving deals, has led to the increased popularity of the sites like Groupon, LivingSocial and the like. The daily deal sites are very popular among the e-shoppers as it helps in upping the desire among the people to indulge in a shopping spree.

Some of the recent surveys conducted by the top project consultancy firm shows that the consumers will spend $5.5 billion in 2016 on the daily deals, flash sales and the like. The online deals market has observed a phenomenal growth in 2012 and the deal conversion rate has also been stupendously higher. However, it can also be a sign of near saturation in the market. It is also opined that the big retailers would be at a more advantageous position that the small business owners in term of maximizing their profit margin with the strong weapon of daily deals.

The Local Businesses can benefit a Lot

The importance of daily deals is that the businesses bank on higher sales by pronouncing the cheapest deals and the lucrative offers. The daily deals are one of the biggest sources for the local businesses to generate higher revenue. The local businesses can successfully list with the reputed deal sites so that the customers in the hunt for local businesses like restaurants, theaters, salons and the like, get to enjoy the first rate customer experience. It is especially during the weekends, festivities, holidays and the like that the customers are in a mood to splurge and the business owners need to settle on their marketing strategies and sales pitch, accordingly. The daily deals offer the impetus to increase the basket size for the shoppers.

Amazon also Scores out Here

Amazon with its buzzing presence in the online domain launched its daily deals a year ago. Amazon belted out a Deals Preference tool, which empower the e-shoppers on an offer page or in an account settings page to act based on their own discretion and ‘like’, ‘dislike’, or be ‘neutral’ after getting to know about the various offers in the different categories. LivingSocial Inc. is a name to reckon with in the arena of daily deals and Amazon owns a 29% stake in the daily-deal operator of repute, with the stake worth $298 million.

Daily Deals E-Mail Alerts Observing Higher Conversion Rate

E-mail marketing has the potential to bring in more customers for the businesses. When the customers receive daily deal e-mail alerts, it has been observed that such e-mail marketing campaigns have paid off in making the recipients to act firmly and take the buying decision. The conversion has been overwhelmingly impressive. There is no denying the fact that e-mail marketing campaigns help in generating an impressive portion of the retailer’s revenue.

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Can the E-Shoppers go 24 Hours Unplugged?

Steve Burns Posted On - July 4, 2013

Can the E-Shoppers go 24 Hours Unplugged
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The extreme dependency on the tech world has wrapped our lives with a mechanical blanket. The need to go unplugged is felt in every part of our lives as the web world is eating up our personal space. The high-end gadgets facilitating the process of better connectivity with the varied applications coming up, has made the globe a small place to live in- making online shopping much easier.  The engagement with PCs, laptops, iPhones, iPods or any other device has got internalized, acting as the narcotic, making life miserable when people even think of going through the unplugged experience. The favorability of e-shopping is increasing manifold and life without the web and connectivity for a day can be frustrating!

The e-Shoppers want check Product Inventory getting updated
 
The nature of e-shopping is changing in the way the buyers are more governed by impulse when picking up things online. The compulsive shoppers, who are always in love to offer that fresh feel to their wardrobe or their home, indulge in using their spending power when they come across products and services that catch their fancy. In order to offer a better e-shopping journey, the e-sellers strive to bring about a change in their inventory by adding new products, coming up with new concepts to glue the buyers. So when an e-shopper will be without his smartphone, laptop, iPhone- they would be missing out on something huge. The e-buyers will be filled with anxiety, irritation and the sense of loneliness, with negativity shrouding their mind.
The Daily Deals offer the Impetus to Shop
 
The unfavorable global economic picture has made people to think twice before they put in their money. The urge of the smart shoppers is to get hold of the best products at unbeatable prices. It is the inclination to buy what they want, but at affordable prices, which eggs on the shoppers to increase their online basket size. The e-sellers have greater competition to keep up with- be it in any niche. It is the daily deals, seasonal discounts, all the year-round offers which act as the catalysts in making the latent desires of the buyers to gain fruition.
The need to plunge in Social Media for Recommendations
 
When you think of buying anything, it is either search engines or social media that you depend on. Since social media is characterized by natural and spontaneous sharing with the recommendation of friends, relatives or acquaintances going down well with you, social sharing has become the norm. Without connectivity options, means no access to Facebook, Twitter, Pinterest and the like, making it difficult for the online buyers to do their homework or prepare their pitch before engaging in shopping.
Going unplugged can offer a Reality Check

The stilted conversations at the dinner table will be more engaging, spending more quality time with family at home or whether out for vacations is a reality with the thought of saving your hard-earned money not always bothering you. People bank on e-shopping not only because of the convenience, because of the desire to save in the dampening global economic condition. The small pleasures of life come in small packages and not in money, which the 24 hours unplugged experience is sure to offer to the individuals who are budget shoppers and well as the shopaholics.
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Small Retailers are Going for Mobile like Hurricane

Steve Burns Posted On - July 4, 2013

Small Retailers are Going Mobile like Hurricane
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It is the consumer trend o mobile shopping that the online retailers are cashing on. The overwhelming use and adoption of smartphones to engage in the buying and spending spree, in spite of the dim global economic condition on the part of the purchasers has made the retailers to go mobile. It is the vast growth opportunities which the retailers must tap so that their online revenue generation increases successfully. This phenomenon of mobile shopping is about offering the buyers a new, fresh and unique shopping experience, highlighting on the convenience of shopping while a shopper is on the go or relaxing on the couch or strolling in his garden!

Retailers Not Willing to Miss out on the Mobile Opportunity

Some of the crucial facts making the retailers to go mobile are cataloged under:

  • Consumers are in a mood to shop online and with the sustained inclination to go for mobile shopping, potential buyers are expected to spend £87 billion in 2013
  • The trend that is catching the fancy of the online buyers is mCommerce and it is here to stay! The growth in the last 12 months of mobile commerce has been phenomenal
  • Smartphone users are getting glued to the internet on their smartphones and spending more via mobile shopping
  • Another revelation is PayPal whose mobile payment figures were colossal standing at $14 billion in 2012, showed a sharp and overwhelming rise from 2011

Things to Consider for a Mobile-Optimized Site

The online retailers need to do without the bane of content or product information getting illegible, compromised or cropped when viewing a website from a smartphone or a host of mobile devices. When optimizing a site for the high-end smartphones and a host of other devices it is important to check out:

  • Whether a site is capped with a higher readability quotient on a small screen
  • How smoothly a site can be navigated in touchscreen devices
  • How a customer can easily use checkout system and make the payment in smartphones
  • When using handheld devices will the customers be directed automatically to the mobile site
  • Will the mobile site be capable of performing when the mobile signals will be low

It is high time that the retailers act on time and identify the business signals that mobile commerce is spreading. The top search engine like Google has pronounced that nearly 20% of the traffic comes from  the mobile devices, so having a mobile website is the need of the hour to relish the business juice that the ever-increasing number of mobile shoppers can give. Another amazing revelation that is doing the rounds is that by 2016, 3 billion people will be hooked to the internet and out of which 80% will be accessing the net from a mobile device. If you are vying for adequate exposure of your brand across global channels, bank on ChannelSale multi channel ecommerce platform.

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Pinterest Enabling Consumers Discover Walmart Products Faster

Steve Burns Posted On - July 4, 2013

Why the E-Sellers are pinning their Hopes on Pinterest
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The social media landscape is constantly on a changing mode and it is the rolling out the product pins by Pinterest, which is making the e-shoppers go crazy. The online shoppers who pin in the network can make the pre-purchasing spree more endearing. Via the pinning act, where the shoppers can get the products and information about the prices, online buying becomes a much easier process. With the growing demand of the visual medium that is Pinterest, where users have the right to make the specifically themed boards more stunning, the pins are like the organizational tools.

The Excitement of Discovery Shopping

The realm of online shopping is getting noisy and busier with the showrooming trend, with the rolling out of the price data tools by the retailers, the concept of crowdsourcing in terms of the delivery of the products – things have been going like a storm. Now this feature of product pins that Pinterest has come up with brings to the forefront, the concept of discovery shopping.

It is an established fact that the highest concern of the e-commerce merchants began with the search queries that the online buyers would use when they are in the hunt for the plethora of products. In the face of fierce competition, even the top guns in the retail domain want to make the stream of customers flocking to their website, wider. Now it is also the exhibition of the power of the crowd of the web, who are helping shoppers to find the products of their choice. Walmart seems to have started benefitting a lot and it is Robert Yau, the director of product management of Walmart’s e-commerce technology and research arm, who has come up with some delightful inputs. It is the opinion of the customers like how Pinterest helped them to find their choicest products that are offered by Walmart at the best prices.

Walmart’s New Website Design for Tapping Social Media Potential

With the indomitable growth of social media, the retailers- be it the established ones or the ones wishing to make a mark and revamp their sales growth are all willing to tap the potential of social media. Walmart is no longer in the planning phase but has gone for revamping its site design, to make it appealing to the e-buyers. The “trending now” section in the new design of the site offers a glimpse of how Walmart is connecting to the e-shoppers with the lure of social media and how it is benefitting the smart online buyers. Clicking the trending tab, an interested buyer gets the dynamic snapshots of the Walmart products that are currently on higher demand and are regarded as the perceived trend based on Pinterest pins.

Pinterest helping out E-Commerce Retailers

Pinterst is in a mission to make the pins more useful for the e-retailers and the online buyers. It has plans of coming up with more category-specific pins. It is getting into business association with the top retailers, like for instance, Netflix, that has made Pinterest to come up with movie pins containing the cast information, ratings and crucial facts from films pinned from Netflix.  Pinterest has been delivering quite a lot in the sphere of online business. In terms of ensuring steady traffic to the sites of the e-commerce web merchants, Pinterest has been playing quite a crucial role. It is visual appeal of the medium which has made it to climb high in the popularity list among the social networking channels. The average order values for shoppers from Pinterest stands tall at $80.54, which is more than Facebook, which is $71.26, followed by Twitter with $70.17.

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