With a unique logo, a brand begins the journey of offering the hammering effect on the minds of the customers. A host of retailers want more footfalls in their physical outlets and voluminous traffic to their ecommerce sites. Mobile marketing technology offered by CopiaMobileInc. is going to be the biggest draw that the retailers are trying to cash in when they are targeting the tech-savvy customers who indulge in e-shopping from smartphones and mobile devices.
Mobile connected Customers Pour In!
In this age of tough competition, the top retailers need to feel the pulse of the shopping behavior of the customers, study their psyche so that catering to the needs of the customers becomes easy. In order to mold the marketing campaign with the cool factor, in this SMS savvy generation, text-messages are a potential way of making the customers know about the exciting offers. Based on the demography of the e-buyers and their area of interests, the handsome discounts and the alluring deals are offered.
The Revamping of the Online Retailers Mobile Strategies
Have you heard how the in-store digital stores can help your online business? The registered customers just need to wave their smartphone at to avail the exciting offers. The digital sign can make a new stream of customers who are not registered yet to receive the mobile offers, to enjoy that privilege. The screen showcases the product ads of the retailers that they pronounce weekly.
How the Digital Signs help?
It is interesting to know how the whole process works! When a customer makes up his mind to view the weekly product ads, there is a video camera in the screen that deftly identifies that age and gender of the customer approaching. Based on his or her nature or probable buying preference, he or she gets an offer. If it a young girl, then she might receive offer on trendy clothes, bags and the like. For redeeming the offer, she needs to put in her mobile number and offer a steady nod to receive the text message.
It is again technological accomplishment which is making the retailers to jump on to a mobile marketing campaign where a kind of personalized feel is offered. The software that is hosted by CopiaMobile is used by digital signs. The commendable job of processing information on customers’ images and the phone numbers so that the apt offer can be spelt out, is definitely one of the best ways for generating higher revenues and for making and encouraging cross selling.
The Mobile Marketing Program with a Difference
The installation of the digital screens in the stores is definitely a smart business move. Though such a way of strategizing the mobile marketing campaign is going to make its mark gradually, the customers have started to sign up for availing the text messages on the exciting offers via the screens. The option of playing contest for free so there are higher chances of winning gifts, are driving the potential customers in stores.