The holiday season is upon us and the need for splurging on necessities and luxuries are acutely felt. But the consumer behaviors during this time of the year depend on a number of correlative verticals. The question of what, why and where naturally spins around the minds of the casual buyer. It is imperative to say that the online space has endowed the buyers with a number of options to make a good purchase. A major contributor to the fact is that the conversions through mobile devices have risen sharply in the recent years with consumers becoming keener to splurge online. Retailer loyalty is also an important parameter and online buyers show an impressive return on that sphere as well.
The consumer confidence though have suffered a jolt post the inflation and recent financial crisis. The U.S Government shutdown has done nothing to make the situation any rosy. The month of October, significantly saw the consumer confidence level reach its lowest rung over a period of six months. In fact, the index plunged from 80.2 in the month of September, straight to 70.2 in October. The retailers at large were pessimistic about the impact that could have been a result of the meltdown. Along with the retail presence, consumers are also taking into purview the aspect of mobile commerce or in broader sense eCommerce. There are some distinct wares which are more prone to be bought by the consumer.
The holiday season quite naturally augments the sale of lifestyle wares and footwear seems to be in the top rung of the “to have” list. Nike has had a very favorable standing in the NYSE with a number of industrial tie ups and new set of creative designs to boot.
Kid’s toys/ accessories
When it comes to buying the holiday necessities, kid’s toys are too potent to be overlooked. The Toys manufacturing Giant Mattel has recently revamped their collection of kid’s toys range with a few new additions. Mattel has been aggressively promoting their wares among the demographic of pre-teens and teenage population. A high conversion increase of almost 28% on some of the popular brands is indicating a good investment.
Another major segment that receives increased conversion during the holiday months is digital entertainment objects- DVD’s, games and others. Books (e-books) also show an impressive turnaround during this time of the year and this holiday season does not seem to be any different.
Clothing and gifts
It is that time of the year when the consumers are keener to splurge a little more than their usual budget to acquire clothing wears. Online retailers like Macy’s, J.C. Penny and all are augmenting their online retail presence to brace the year end demand. The factors that are positively affecting conversions are free shipping and year end discounts. Year end gifting is a common trend in the U.S and that necessitates the gift manufacturers to pump up their production at this quarter.