Wayfair LLC, the famous home furnishings Retailer has launched a rewards program especially for design professionals. The free program, named as Designer Trade Services, offers discounts on volume purchases on Wayfair.com, AllModern.com and DwellStudio.com only for interior decorators, architects, designers and other industry professionals. It also has other additional benefits including a concierge service.
The new program offers its members a 3% back in Wayfair Rewards on every purchase made. Wayfair has claimed there are more than 7 million products offered on these three sites – Wayfair.com, AllModern.com andDwellStudio.com. Apart from concierge service, through this program the members will enjoy an access to an unidentified number of products exclusively available to Designer Trade Services members. The concierge service also will be highly beneficial for the designers to start projects as it will extremely helpful to manage budgets. No doubt it will also facilitate delivering materials effectively. Wayfair’s monthly online gallery will also allow the members to display their work to get an instant publicity.
Nancy Go, Wayfair senior director of brand marketing said, the company by initiating this designer trade services is now in a position to expand their reach to design professionals by offering them special facility and exclusive access to the marketing tools and services vitally important to achieve their goals more easily and accurately.
According to Internet Retailer’s Top 500 Guide, Wayfair, is holding a position of No. 52 in terms of E-commerce sales growth. This indicates about 50% increase in sales turnover than in 2013. Recently Wayfair has hired a new chief financial officer which influenced some analysts and brokers to come to a conclusion that the company is planning to go ahead towards an IPO. The new CFO, Michael Fleisher has a successful career in handling big company finance including public company accounts. Michael Fleisher previously served as vice chairman, strategy and operations, for Warner Music Group. He has a track record of leading an IPO as CEO of consultancy Gartner Inc. This also led analysts to assume like that and pointed to a possibility of IPO in the horizon which can not be denied.