Monthly Archives: July 2014

Wal-Mart provides a big opportunity in manpower recruitment

Daniel Posted On - July 28, 2014

Walmart is planning to Crowdsource Package Deliveries
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Wal-Mart Stores Inc. has come up on hot topic list as it is going to hire about 500 employees at its new Sunnyvale, CA, location to focus on @WalmartLabs, its E-Commerce innovation arm. These new recruitment’s will raise the total employee strength of this location to a notable count of 1,000.

As per 2014 Internet Retailer Top 500 Guide, Walmart.com is with an estimated $10.03 billion in 2013 web sales holds the 4th position. Record says @WalmartLabs has been buying up tech companies, including product search firm Adchemy, web site acceleration firm Torbit and predictive analytics firm Inkiru. Moreover Wal-Mart has acquired 12 technology companies in last three years which also is a notable fact.

Recently a Wal-Mart spokesperson said the company is nurturing the idea of expanding the office at Sunnyvale location which was incorporated in February last. Additionally it has established another e-commerce work station in Silicon Valley. A new unit is also opened in Sunnyvale, CA for the Walmart Global eCommerce operations. It is almost 30 miles away from the company’s San Bruno operation, where exists the @WalMartLabs e-commerce development division. So naturally all these developments are positioning Wal-Mart plans to double global e-commerce staff this year.

In the Sunnyvale office, around 500 employees already continues to work and there is a fair chance of recruiting another 500 staffs to make it a team of 1000 professionals in this location. Workers in this office will be set to work on projects related to online and mobile shopping which will be quite alike the operations in San Bruno office. On the other hand, the San Bruno office already has about 1,500 professionals altogether.

One of the spokesman said the company has established the office in Sunnyvale with a special interest of fishing talents from the available promising crowd in this location of South Bay. They have also highlighted the point that South bay has a higher number of technically qualified professionals and engineers who has the required expertise necessary for the company’s development.

The spokesman also added, in spite of a huge competition prevailing for tech talent they have become successful in attracting and retaining the qualified task force due to their work culture and the opportunities they provide for technologists to innovate at a global standard.

He did not forget to mention last summer they interviewed 10 candidates for every e-commerce professional it hired with a 94% acceptance rate for their job offers.

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World cup is kicking-off the sales in retails sector!

Daniel Posted On - July 20, 2014

World cup web sales
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As every one is keeping their attention on Brazil in the FIFA World Cup 2014, one of the world’s most watched sporting events, many e-retailers are also keeping their eyes focused on it for the considerable rise in profit line.

Brazil, no doubt happens to be the most sought after team in this tournament and at the same time it also stands on top in Latin America’s e-commerce transaction. According to the Internet Retailer 2013 Latin American 400, Brazilian companies comprise 62% of total e-retailers.

Football fans will definitely act as catalysts to enhance this trading volume which will affect football related products and more. Almost every brand will utilize the opportunity to campaign in this occasion of Football world cup tournament. And as people everywhere will opt for watching TV on large screen there will be a notable rise in TV sales that will boost the economy to a large extent.

The soccer loving population across the world will also push up the sales of tablets and smartphones. According to a report from the Centre for Retail Research, consumers are likely to spend an estimated 174.71 million pounds ($293.15 million) over the duration of the tournament in this year. The report also pinpointed to a higher level of spending coming to 367.49 million pounds ($616.62 million) in case England team plays very well.

It was further anticipated in this report that consumers will also spend an estimated 38 million pounds ($63.8 million) on mobile devices and 79 million pounds ($132.6 million) if England’s team makes it to the finals.

Claire Davenport, managing director of Voucher Codes, a UK based company, said that UK retailers can expect to see a huge boost to sales once the excitement level for the world cup tournament reaches the fever pitch. She also added more than 23 million soccer fans in England will also start celebrating England’s successes in various ways by heading to the pub, upgrading to the latest TV, or buying England memorabilia, if the country reaches on top.

There are more examples of E-Retailers that are set to score with World Cup web sales. Depending on the sales hype related to FIFA world cup 2014, two Brazilian companies, one Research firm e-bit and an association of e-commerce ABComm, are also estimating a sales expansion of 20% and 27% respectively for the entire calendar year.

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Wishabi Bags The Great Place to Work Award and Camaraderie Excellence Award

Daniel Posted On - July 8, 2014

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Recently Wishabi has announced that they have won this year’s Best Workplaces in Canada. Not only that they have also bagged a special award for Camaraderie. Wishabi is a leading technology company whose digital flyer platform is used by top Retailers across North America. The Globe and Mail has included this list, and related stories, in a special national report on Thursday April 17th, 2014 in.

While answering a survey, 95% of Wishabi’s employees agreed that the company is a great place to work. Not only that, 100% of employees unanimously voted that Wishabi is an ideal workplace where they enjoy a fun and friendly ambience. Additionally people here, care for each other which made it possible to win the Camaraderie award.

Wishabi’s is well known for its work culture which is an integral part of its driving force behind the company’s success till date. The organization focuses on unique high-trust culture, based on a composite and comprehensive combination of personal and professional attributes. It also put special emphasize on high performance and intelligence including family values and community involvement. Wishabi is also highly rated for its valued reward and recognition systems which offer motivating benefits and perks. The management policies support the employees a lot by providing coaching and mentorship approach which helps to develop a team spirit within the members and takes the organization one step ahead to reach its professional targets.

Wishabi is recognized for a fast paced growth and development in past three years. It has successfully added retailers like Walmart, Target, Home Depot and Macy’s who can be found on the Wishabi platform. To maintain this growth rate and standard of work they have a followed a liberal recruitment policy increasing its employee base over 120% on an yearly basis. To further support this fast-track recruiting efforts, Wishabi has created a $10k Developer Referral Program which entitles anyone to suggest an outstanding developer who can be an asset in the team.

As Wishabi wins the Great Place to Work Award and Camaraderie Excellence Award, Wehuns Tan, CEO and Co-Founder of Wishabi Inc has said, they are looking at both the great honors as a special recognition for their work culture and teamwork. He also added the management will look forward to further investing in their team members by doubling down on growth and mentorship opportunities.

Jose Tolovi Neto, Managing Partner at Great Place to Work® Canada congratulated the company for its great work culture where the employees trust management, have pride in their jobs, and enjoy the people they work with.

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2Checkout And Shopify To Help E-Retailers For Expanding Foreign Markets!

Daniel Posted On - July 8, 2014

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Very recently the global online payments provider, 2checkout has made an announcement that Shopify has integrated their global payments option into its platform. Shopify is a leading commerce platform that allows anyone to easily sell online, in-store and anywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, a point of sale system to power retail sales, and a card reader to accept payments through a mobile phone. Presently, Shopify is serving over 100,000+ retailers in 122 different countries, including: Tesla Motors, Gatorade, Amnesty International, Google, CrossFit, and many more. 2checkout, on the other hand, is a trusted name by over 50,000 merchants.

2Checkout supports transactions in 196 countries through 8 payment methods, 26 currencies, and 15 languages, forming one of the leading processors of online transactions in the world. So it is clear as 2Checkout integrates with Shopify, helping online retailers expand into foreign markets, Shopify customers will have the access to payments in 196 countries.

Shopify always targets accessibility to new market segments as the key driving force behind their continued growth. So with this new step of tying up with 2Checkout, Shopify will be in a better position to offer a more trusted and accepted payment solution to its customers, in new and emerging markets.

Louis Kearns, director of payments at Shopify, has made a remark, that 2Checkout delivers a local buying experience that scales globally for merchants and customers alike. And he also added that Shopify’s 100,000+ merchants from around the world will now be able to get the benefit of 2Checkout’s secure, responsive, localized payments page to maximize checkout conversions in hundreds of markets.

Shopify will highlight 2Checkout’s payments service in their platform in countries where their own payment solution, ‘Shopify Payments’ is not available. This will enable 2Checkout to utilize the advantage of being one of the only available payments option in many emerging markets. Shopify’s platform, on the other hand will remain available to existing 2Checkout customers side by side. This will provide an industry-leading commerce system on which their online stores can be founded.

Kevin Gallagher, SVP of business development at 2Checkout said that Shopify is always ranking on top in cart requests in their website. He therefore confidently expressed his opinion by saying this partnership will be doubly beneficial for both the parties. According to him as 2Checkout will provide the payments, it will literally be like a single integration to reach the world.

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Shopify Steps Forward On Establishing Itself Into Bricks-and-Mortar Business

Daniel Posted On - July 6, 2014

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Although Shopify’s foray into bricks-and-mortar business is in its foundation stage, it is anticipated that it is going to be a big venture. Previously, this reputed e-commerce giant introduced a point-of-service app, which allowed the merchants with actual stores process sales through an iPad.

As Shopify gets ready on growing bricks-and-mortar market, Adam McNamara, the vice-president of product development at Shopify has said, unlike most businesses which still prefer more traditional technology such as computer terminals for POS applications, Shopify is signing up hundreds of clients a day for its new service. He further said that it is a huge opportunity for them as he estimated about 30 to 35 per cent of Shopify’s 100,000 online customers also has a physical presence.

Shopify has already revised the rates it charges on credit card transactions through the POS system. The old rates were 2.9 per cent plus a 30-cent fee on every transaction. The new rates range from 2.15 to 2.7 per cent, indicating the company has waived the 30-cent fee. This is to be noted that the announced rates are in the lower range than their biggest competitor Square, which charges a standard 2.75 per cent on each transaction.

Shopify charges a monthly subscription fee ranging from $49 to $199 a month which is not the practice with Square. But according to Mr. McNamara, Shopify offers a much broader spectrum of services than its competitor. It includes all the tools customers need to set up an online store. Mr. McNamara has magnified Shopify’s vision by highlighting that it has always been a platform where you come to build a business. Taking payment therefore is only making a very small aspect of that.

Mr. McNamara did not forget to mention, the fee structure was never ever reset to compete with Square as it was not needed. The huge volume of sales generated by its POS system has allowed Shopify to negotiate better rates with banks. He also claimed that the financial benefits they are gaining are only being passed of to the merchants in the form of cost saving measures with a business goal of another level.

Presently, Shopify is planning to launch a mobile device which they did on April last. The product was a card reader that allows iPhones to be used for point-of-sale transactions in Canada. Mr. McNamara is very confident that very soon, a situation will come when the minute the customers will come to Shopify they will going to get everything they need to successfully run a business. It will cover all the consumers everywhere including online, off-line and in store.

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Tips On How To Be A Master In Social Commerce For Retailers

Daniel Posted On - July 3, 2014

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Do you want to be a master in social commerce? If so, retailers like you must check out on these important business terms mentioned below:

Business News Daily’s (BND) first question was, in what fundamental way will Twitter’s upcoming Buy button (and similar E-Commerce/social media integrations) change the way consumers and businesses approach shopping/selling?

Scott Lachut answered, ”with the growth of various channels like online, mobile, social and in-store consumers are now in a better position to have so many ways to discover new products. Retailers and brands also quite naturally look for services that enable them to meet these potential customers. Retailers can use these channels not only to increase opportunities for customers to make a purchase, but also to create a round up experience on these platforms focusing on customer service, fulfillment and loyalty.” He also said, ”if you wish to get consumers to adopt new behaviors, it is important to think the full engagement through before unleashing it on your customers.”

While answering a question of BND regarding how these new tools will affect social media marketing strategies, Scott said, ”these new tools will become one more set of experiences which brands and retailers will offer their customers.” As per his opinion, the reality is that people choose to interact with a company for a variety of reasons, which is beyond purchasing an end product.

BND then asked whether he thinks Buy buttons will become standard across all social channels. And Scott said this again that he thinks will become another experience that retailers and brands can begin to offer as a subset of their customers who know what they want and are comfortable with these types of transactions.

As BND asked, how social media will be used to collect customer information, Scott explained by saying that all the “personal interactions” should be transparent. ”These channels should try to gather the consumer’s social footprint by explicitly asking for it, moreover ambient listening can also be a help in this process. But to get intimate knowledge, known interactions with a retailer or brand can be the only way.” He also mentioned about another scope when people will begin to take ownership of their personal data using services like DataCoup, meaning that it’s stored in one place and is theirs to control and share with the companies they trust.

BND’s next question was as anyone can create social media accounts, what mechanisms will be implemented to verify identity when shopping on social media?

According to Scott, ”One solution is – Facebook, Google and such other companies will likely to enhance leveraging their platform as a trusted and secure means of establishing an online and financial identity which they are already doing to certain extent. Beside this, unique biometric identifiers, like fingerprints or heartbeats, will be coupled with sensors embedded in the laptops and mobile phones to become the arbiter of identifying who’s on the other side to complete a verified transaction.”

As BND picked up the topic of ‘Shoppable” videos and asked him about other social shopping innovations the future might hold, he mentioned regarding mobile phones which will popularize the idea of “retail anywhere.” As those mobile databases will become truly powerful platforms, the retailers must make sure the products are searchable.

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