Recently Best Buy Inc. has declared their online sales have increased by 20% in the third quarter of the current fiscal year. The total revenue from this web sales amounted to be $601 million altogether. They further claimed that out of an aggregated $7.99 billion of domestic sales, 7.5% sales were completed through the web. When this figure is compared with the last year’s record it shows a definite 6.4% increase.
For the overall growth in web sales, the executives are broadly pointing towards two main reasons respectively: generalized improvements of websites as well as digital marketing and rolling out of ship from store capabilities. In fact, Hubert Joly, CEO of Best Buy has specially stressed on this ship-from-store factor which he thinks is primarily responsible for the growth in web sales.
Joly has also added that the retailer’s average value of online order increased year over year which helped them to get more traffic directed towards their site. But for this, he has credited the retailer’s contribution by making greater investments in the field of online marketing.
As a result Best Buy is focusing a lot in online advertising. AdGooroo, a search marketing firm also released a data which indicated this retailer is on top list in terms of investing on paid search during the first three weeks of the month of November.
Further he said that there is an increase in click-through rates e-mail messages to on Best Buy’s consumers. This is being backed by retailer’s endeavor to improve its personalized capabilities.
Best Buy, the 15th rank holder in Internet Retailer’s Top 500 Guide, is also initiating other improvements on its website. Best buy outlet section is one of them. The company has said it will bring greater convenience for the online consumers. Now they will be able to check more number of open box inventories, available for sale. Not only that, they also included that, the consumers will have a greater shopping experience as they will enjoy a faster check out process including wider capabilities of its other features like wish list etc.
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