Monthly Archives: February 2015

Best Buy is experiencing a continuous growth on web sales.

Daniel Posted On - February 23, 2015

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Recently Best Buy Inc. has declared their online sales have increased by 20% in the third quarter of the current fiscal year. The total revenue from this web sales amounted to be $601 million altogether. They further claimed that out of an aggregated $7.99 billion of domestic sales, 7.5% sales were completed through the web. When this figure is compared with the last year’s record it shows a definite 6.4% increase.

For the overall growth in web sales, the executives are broadly pointing towards two main reasons respectively: generalized improvements of websites as well as digital marketing and rolling out of ship from store capabilities. In fact, Hubert Joly, CEO of Best Buy has specially stressed on this ship-from-store factor which he thinks is primarily responsible for the growth in web sales.

Joly has also added that the retailer’s average value of online order increased year over year which helped them to get more traffic directed towards their site. But for this, he has credited the retailer’s contribution by making greater investments in the field of online marketing.

As a result Best Buy is focusing a lot in online advertising. AdGooroo, a search marketing firm also released a data which indicated this retailer is on top list in terms of investing on paid search during the first three weeks of the month of November.

Further he said that there is an increase in click-through rates e-mail messages to on Best Buy’s consumers. This is being backed by retailer’s endeavor to improve its personalized capabilities.

Best Buy, the 15th rank holder in Internet Retailer’s Top 500 Guide, is also initiating other improvements on its website. Best buy outlet section is one of them. The company has said it will bring greater convenience for the online consumers. Now they will be able to check more number of open box inventories, available for sale.  Not only that, they also included that, the consumers will have a greater shopping experience as they will enjoy a faster check out process including wider capabilities of its other features like wish list etc.

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Know the data quality tips to be successful on Google Shopping.

Daniel Posted On - February 21, 2015

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E-commerce market is expanding in a rapid growth rate. Automatically competition is also increasing in a equally high ratio. All the e-retailers are feeling that pressure and trying to sustain in this market by putting their best efforts in many ways.

To be successful in selling products online you must have well defined product data.  If you are planning to sell something on Google or simply want to sell an item on Amazon or want to highlight your products through any channel online, an all inclusive, well planned inventory data with detail descriptions will come to your help.

For this, you need to fulfill round up information about your product. If there is gap in providing information regarding the products and the items you are selling online, it will seriously hamper the conversion rate. So be sure you are furnishing every required detail.

To check, whether you are missing out any data, you can always depend on automated software or a data feed manager. But there are still many attributes which is not possible to be optimized this way. But hey may have a strong effect on your online transaction as well as on search impressions.

Here are those important factors:

Incomplete data create a huge problem. If there is an empty data column it may negatively affect your conversion. Automated software can not correct it. So put special attention on this. First check if all the information is available. First be focused on the required column then be specific on prioritizing other related information.

Next, you will have to pay attention about the factor related to a broken link. Incase you have some links in your data file that do not work it will create a serious problem for you. Google will not accept items with such feed that do not function. And if there is a considerable number of these broken links then Google will exclude all your products from search.

Product images of the items displayed on site play an extremely important role. Your inventory file should carry the right sized images whenever you are sending the files to Google. The main reason for this is, Google is extremely particular about its recommended size. It is also to be kept in mind that Google does not allow any water mark or promotional texts on the product images. So it should be free from this. Apart from this, you must pay special attention towards your product Ids so that you do not face any problem regarding this in terms of duplication or any other factor.

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Amazon focuses on injecting global brands to China market

Daniel Posted On - February 20, 2015

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Amazon – the dominant marketplace in North America and a leader in Europe, works under the shadows of China’s dominant online retailer, Alibaba Group Holding Limited, when it comes its subsidiary in China.

14-fold increase of global brand sales

The number of international brands selling on Amazon’s China wing grew 30% in 2014, and 55 international brands that sell exclusively in the marketplace at China, grew their sales as much 17 fold in 2014, according to Amazon China’s year-end report. The Amazon China President Douglas Gurr claims that Amazon provides tens of millions of choices for global products to the Chinese consumers. He further added that in the last fiscal year, selling of international brands to the Chinese consumers at Amazon had more than 14-fold increase. He also said that Amazon China had expanded the coverage of same-day and second-day delivery services by nearly five times.

Amazon’s 10-year plans for China

Though Amazon has not named any of the brands selling exclusively at its Chinese subsidiary, the most popular brands featured on the site include fashion designers such as Rebecca Minkoff, Kate Spade, Marc Jacobs. There are also items from U.S companies such as accessories brand Latico, skin-care product maker Dermablend and shoe companies Crocs and Skechers.

Amazon China ranked No. 4 in the Chinese edition of a famous international e-retail journal, stated in its report that its focus would be selling international brands, providing quality services and worry-free delivery facilities, for the next ten years. The top global marketplace remarked that there is a growing demand for imported products, citing the fact that sales of wine from France and the United States tripled at Amazon China in 2014.

Drinking wine and remaining healthy – cause of increase in sales

Also adding the fact that this South-Asian country has, of late, been plagued by air and water pollution, the consumers are looking for more products designed to aide them in remaining healthy, claims Amazon. The sales of air-purification products increased by 50% at Amazon China in 2014 as compared to 2013. Sales of water-purification devices is also said to have doubled over the last one year.

The fastest growing product categories over Amazon China are mostly wine, Kindle e-book readers and tablets, musical instruments, pet products, food, sporting accessories and goods, shoe and health products, reported the top global marketplace. Also to be noted is the fast growing zone for the so called ‘smart’ products that connect to the Internet such as bracelets and watches and devices that connect to mobile phones via Bluetooth wireless technology and web connected devices for home. Listings of all these mentioned products grew as much as 33-fold at Amazon China in the last fiscal year.

Smaller cities, social networking sites occupy the scenario

Like Alibaba and several other leading e-commerce sites in China, Amazon pointed out that more and more sales are coming from smaller cities. Apart from the four top-tier cities, Beijing, Shanghai, Guangzhou and Shenzhen, the revenue generated is 65% on Amazon China.

The sale of mobiles and popularity of social networking sites also play a prime role in hiking the sales of products, claims Amazon China. Sales from shoppers accessing through social networks increased as much as 81% in 2014, Amazon reported.

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Majority of top 1000 e-retailers offer free shipping during holiday season.

Daniel Posted On - February 20, 2015

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When it comes to free shipping, an observation says, 64% of the renowned 1000 North American e-retailers were offering this facility on their homepages during the Thanksgiving Weekend. It has also been recorded that there is a slight increase by 3%, in this trend when compared to the last year. But most of the retailers offered this benefit to their customers who purchased within a range of $9.99 to $3,000.

In general, various types of retailers unanimously highlighted the free shipping services irrespective of their sizes. A study revealed 33 out of first 50 retailers and 28 among the last 50 stressed on this. It was further studied that 276 e-retailers were ready to provide free shipping service for every purchase without any fixed price slab. But most of the marketer dealing with well known brands had different criteria. Such as, SamAsh.com determined it to $9.99, ArtBeads.com went for $15 and ValuePetSupplies.com declared the same amount to be $19.

On the other hand, the companies that announced a higher rate were Fifthroom.com, AusTexAppliance.com and CaliBrands.com who decided to fix the minimum purchasing value to be $3,000, $1,999 and $1,500 respectively.

Within the top 25 names seven companies had a requirement of minimum order threshold which started from $35 at BestBuy.com, and ended to $99 at Macys.com. Similarly, when evaluated from the bottom of the list, it was found that may be minimum threshold in this level is fewer but it contains a larger dollar value. Here, the lowest and the highest markings were declared as $60 at FootwearEtc.com and $1,999 at AusTexAppliance.com.

Most interestingly the 377 e-retailers in a list of Top 1000 had varied parameters for minimum orders which allowed their customers to enjoy free shipping. If

189 retailers fixed it to be $70 or less, the remaining 188 declared it as $74.95 or more. Similarly, some 55 companies may have decided it to be in the range of $20 and $40, while 114 wanted it to be between $42 and $50. These facts automatically revealed that there were huge differences among the amounts declared as thresholds for free shipping services.

However, 26 companies, out of the top 1000 ones also declared a free-shipping cutoff date, so that the consumers can avail it in time. These dates ranged from 8th day of November at OfficeDepot.com and OfficeMax.com to 16th day of January, 2015, at Cardsdirect.com. This apart, few exceptions were also there like Target.com, who fixed their cutoff date for free-shipping as 19th December and ensured delivery by Christmas Eve.

Many e-retailers also offered free returns shipping to every consumer whoever returned one package. Among the top 50 companies, six followed this strategy. And towards the bottom 50, 12 accepted this rule.

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