Monthly Archives: May 2015

Wal-Mart E-Grocery Ambitions Spills Over To Canada

Shrikar Khare Posted On - May 29, 2015

Wal Mart
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With over 11000 stores in over 27 countries and functioning under 71 banners, Wal-Mart was named the world’s largest company by revenue by Fortune 500. But, to think that here is where Wal-Mart gets cozy would be entirely wrong. Touched with the wand of E-commerce marketing, Wal-Mart is all ready to expand its e grocery store which it had launched half a decade ago by leaps. Spilling over to test markets which are amounting to nearly 5 areas including Phoenix and Huntsville is aimed at making the service of online grocery shopping available to an even wider range of consumers.

The expansion ambition of Wal-Mart does not just stop here. This unbeatable multinational corporation is set to invest around 28.1 million USD to improve and further the e-retail site of Canada, Walmart.ca. The company has also hinted in spending an additional 60.3 million USD to add a few more distribution centers in order to further their efforts in this direction. With an average spending of Canadian online shoppers rising over 19.8 billion USD and an expected compound growth rate of over 12% by the end of the decade, the ambitions of Wal-Mart to fuel their endeavors in online retailing is more than just right.

At present Wal-Mart is the 4th largest e retailer in North America. With the present push, it is expected to climb the ladder even further. An intension of injecting another 1.5 billion USD has also been expressed by the company towards the development of E commerce programs and associated endeavors. The fact that Wal-Mart is a name in itself and is sure to grab attention and win the trust of Canadian buyers has also been taken into account as far as calculating expected success in the digital move of this company is concerned.

Web shopping in Canada which currently accounts for 6% of total retail spending is expected to rise to 10% by the end of this decade. The enhanced e commerce efforts that is receiving undivided attention from Wal-Mart is expected to go a very long way when it comes to capturing a lions’ share of this soaring market opportunity.

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Response to customers’ tweets rises up briskly among retailers

Shrikar Khare Posted On - May 26, 2015

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According to a popular e-retail journal index, E-retailers on Twitter these days are not wasting a minute’s time to respond to shoppers’ complaints at the social media platform. The index tracks the performance of the top 100 retailers in response to their respective customer-service related posts on Twitter.

The index found out that more than 60% of response to customers’ complaints tweets at Twitter occurred within an hour, from the top 50 e-retailers at the social media platform during the period extending December 4- December 11. This is quite a significant jump from the index for the month of November, when just 49% of merchants replied within an hour.

The average response time across the December index is reported to be 4 hours and 6 minutes, with Best Buy ranked No. 15 in the top 500-guide of the internet journal. Best Buy is one of the 23 merchants among the 50-most mentioned retailers known for their effective and dedicated customers’ services handle and had replied the tweets of shoppers’ within five minutes and 12 seconds on an average.

Three other top-100 retailers responded on an average in less than ten minutes. They are: HSN, ranked No. 26 with 8 minutes and 4 seconds; Nordstorm ranked No. 24 with 8 minutes and 22 seconds and the Urban Outfitters ranked No. 48 with 9 minutes and 31 seconds. The response by Nordstorm and Urban Outfitters are reported to be significantly more impressive, given the fact that retailers received around 31.1 to about 37.7 mentions in an hour, respectively. HSN had received around 8.6 mentions a hour.

Though, Mike Schnieder, director of growth for Conversocial, says that fast response times narrate only a part of the scenario. He remarked that actual resolution is the primary factor, pointing out the fact that a company can respond to a low-quality response quickly that does not necessarily satisfy the customer.

While at the other end of the scenario, as many as four retailers among 50-most mentioned that it took as long as a day to respond. OfficeMax, ranked No. 12, took an average of two days to reply, despite the fact that it had received an average of only 4.4 mentions per hour. Other retailers which took more than a day to reply were Oriental Trading, ranked No. 93 with 1 day and 8 hours, Ascena Retail Group ranked No. 86 with 1 day and 5 hours and Office Depot ranked No. 9 with 1 day and 5 hours.

The index also tends to examine the @mentions percentage that the Top 500 retailers respond to. Such as six merchants had replied to at least half of their mentions that are Nike, ranked No, 64 in the top-500 guide, replied to more than 70% of its 8.9 mentions every hour; Microsoft, ranked No. 92, replied to 55.7% of 5.1 mentions in an hour; Sears Holdings ranked No. 5, replied to around 55% to its 3.4 mentions every 60 minutes; Amazon, ranked No. 1, replied to around 55% of its 30.9 mentions an hour.

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Delayed Shipping Annoys Prime And Other Shipping Club Members

Shrikar Khare Posted On - May 25, 2015

Delayed Shipping service
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There is a very clear cut reason why shoppers express their interest in joining shipping clubs especially those belonging to the top E commerce platforms like Amazon. Assurance of quick and hassle free delivery in lieu of a certain membership fees does sound logical and reasonable to a chunk of e shoppers. Amazon’s Prime is one of those shipping programs which had attracted a massive number of members, owing mostly to the fact that this program was offered by Amazon, one of the most trusted e commerce platform that always hosted the best e-commerce marketing strategies. While most of the members are still in the trial period, the fact that this shipping solution did receive a thumbs up cannot be denied at all.

However, it has not taken very long for the Prime shipping club members to express their annoyance over deliveries delayed for a period of time. This has been the case with other shipping club members as well with Barnes and Nobles following very closely. According to an intensive research carried out to get to the base of things, it has been discovered that only about 23% of the total membership strength including the trial members, have reported late deliveries as their reason for annoyance, which the rest of the 77% citing other causes for the same.

Irrespective of the percentage and other associated factors that may be delaying deliveries, inability to address the issue may lead to Amazon and other platforms as such that offer shipping club memberships to lose out on their conversions. In fact, it has already been taken for granted that a chunk of the members in trial period will not renew their membership and the figures can get close to about 73% of the total members using the trial services. On the other hand, 31% of full members have expressed that they will not renew their membership at all.

The solution to this disaster has been laid out by Amazon in the form of extending the trial period by another month on receiving complaints of late deliveries. While this may come as a soothing balm to retain the members, there is also a possibility of this facility being misused.

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How E Retailers Pushed Valentine’s Day Sale 2015

Shrikar Khare Posted On - May 22, 2015

Valentine Day Sale
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Irrespective of the impacts of evolution, the cozy custom of gifting on special occasions is sure to never get out of style, especially in the Day when the world is painted red and pink. 14th of February has taken over the globe by its charms and it is very unlikely that its impact will see a setback anytime soon. Top the love shades with gifts from the heart, and there you have a perfect Valentine’s Day that is sure to be memorable for years to come. Making the most of this opportunity are the E-retailers who see this day as one of the most potent occasions to push their sales.

With possibilities of getting millions of hits, e retailers ensure being the early birds as far as commencing uncompromised e-commerce marketing strategies and campaigning is concerned. This is also the time when the E Retailers are seen to introduce and implement the best of strategies in order to beat and rise over competitors. And yes, attractive rebates did form a part of the deal. A chunk of the hullabaloo was seen happening with the top online flowers and gifts shops that came up with their creative best to make the best of the 2015 Valentine’s Day spirit.

For example, 1-800-Flowers.com Inc. which is one the leaders in online flower and gift delivery, had been seen to offer a whopping 25% off on the total bill amount, if they shopped on certain chosen dates. And yes… they ensured that their campaign was amply visible. Amazon too did not stay far behind. By introducing schemes like announcing about 90$ off on its most prized product, Kindle, it attracted a herculean traffic. While Amazon was too busy to comment on their star strategies at that very moment, its master strokes were vastly obvious at the end of the shopping surge.

Considering the fact that everyone wants to save cash, this offer motivated a chunk of enthusiastic buyers to go straight ahead and grab the deal. Busy as things got for these proactive leaders, at the end of the day they made sure that their business was on an irreversible growth track.

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Know the eCommerce tips to boost your online holiday sales!

Stephen Posted On - May 22, 2015

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Holiday season is a time when all retailers look forward to earn a fortune. No doubt this is the most favorable time to fill the gap you have in your commercial record because it is assumed that online sale only in U.S. will reach $72.4 billion.

To best utilize this situation, reports confirm that retailers have taken help of the following guidelines in the past season and will continue to do so going forward:

While making plan for the holiday season marketing campaign keep it in mind that 47% of the total shoppers in U.S., prefers online retailing. And 44% of regular shoppers will opt for buying gifts only online. For these consumers free shipping facility matters a lot. So always highlight your free shipping offer while you campaign for the Christmas time.

Also keep in mind that 74% of the shoppers will search online to make wish lists and two out of five consumers will look for best deals on the net. Not only that another44% will choose the items online and will wish to collect it from the retail store. All these factors should influence your campaigning style.

It is also very important to note that in last 12 months 30% consumers have made purchases based on their social network feeds. This holiday season it is found from the popular social networking sites that 59% will go for a purchasing decision if there is a discount offer. On the other hand 58% said rewards and loyalty points will definitely influence their respective purchasing plans.

Interestingly 56% consumers have admitted in Facebook and Twitter that their buying decision will be regulated by daily deals offered by various retailers. But incase of exclusive products 52% said they are interested to buy such specialty items on social networking sites. So don’t forget these vital factors while you are creating a campaign on the social networking sites you are aiming to.

Mobile devices are playing an extremely important role in shopping these days. This holiday season also will at least 84% shoppers are expected to use their handsets before they are shopping or during their shopping. A study already reveals 69% will use their smartphones for this year’s holiday shopping.

It also disclosed that one third consumers are comfortable in getting information about various deals through their mobile devices. And one out of three shoppers prefers to get the necessary information via their mobile devices in stead of getting it from a sales person in the store.

As a result analysts are coming to a conclusion that in this holiday season it is likely that 33% of total sales will come from mobile sales. Take this information into your account during making your sales strategy and also keep alert that 25% consumers said easy-to-use mobile websites will be one of their most important criterion while choosing a particular retailer.

There are some other factors too. You need to be well aware about the consumers’ shopping behaviors. It is found that 50% shoppers keep a close track about different retailers’ varieties of deals and discount offers. And 28% of shoppers usually have the trend of spending 50% of their total shopping budget at the Black Friday weekend.

Furthermore, 80% of online shoppers and 71% offline shoppers declared they obviously get influenced by marketing e-mails carrying various offers and deals.

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Retailers with upgraded mobile sites made extra-merry

Thomas Posted On - May 21, 2015

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With the advent of technology and availability of smartphones & tablets to a larger section of the public, the 2014 holiday season noted a remarkable growth in the number of consumers shopping through smartphones and tablets. Three retailers, who have already invested in mobile commerce, claimed that they had gained huge benefits.

For example, the Catholic Company, an online retailer for Catholic goods, that had redesigned its website way back in 2014.

Restructured sites fared better

During the short two-week term from Thanksgiving to December 15, The Catholic Company’s smartphone revenue, as reported, was up by 793% as compared to the same period of 2013. Traffic to their website via smartphone increased as much as by 100%, as reported by director of marketing Nicholas Cole.

The prime modifications to the mobile site which uses responsive design included displaying more products per page. It also included enlarging image sizes of the products for larger screens of the consumers’ smartphones, aiming a better display and presentation. It also upgraded the existing shopping cart layout with better images, more details and product recommendations. In fact as the customers shop at the website of the CatholicCompany, the site would be suggesting related products.

Another major change, Cole pointed for boosting up smartphone revenue was implying what he termed as echo banner advertising. It involves the promotion that consumers see in an e-mail, to be shown to them when they access the site.

From January 1 to November 26, in the last fiscal year, that is a day prior to Thanksgiving; smartphones traffic to the web site was 22% and generated revenue of 5%. But from Thanksgiving the traffic increased and has been recorded to be 27% and 8% of revenue had been generated till December 19, a week prior to Christmas.

Tablet traffic remains steady

Tablet traffic has been reported to be stable at 18% throughout the year and there was no change to the same during the Christmas shopping rush. Out of the overall revenue, Tablet revenue had increased just by 1% from 15% to 16%.

Yet, the Catholic Company is not done improvising its operations and functionality for smartphone users. This e-retailer intends to add product videos in the early phase of the current fiscal year.

AeroDesigns, an air-based delivery systems to re-imagine the consumption of food products and medications; had already switched to responsive designed web site way back in November 2013, and hence enjoyed the fruitful benefits of the holiday season of 2014.

Growth Spark, an m-commerce firm and also the builder of the website, recorded an increase in mobile traffic from mid-20% range to around low-30s, as stated by Growth Sparks’ founder Ross Beyeler.

Better designed sites lead to more traffic and sales dollars

AeroDesigns stated that traffic had significantly rocketed up in the last fiscal year despite the fact that the concept of responsive design website has been game for mobile holiday shoppers even in 2013. Even sales dollars coming from a smartphone also increased during the last holiday season as compared to 2013; from 8.34% in 2013 to 11% in 2014.

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Get Discovered In Amazon In These Simple Ways

Shrikar Khare Posted On - May 20, 2015

amazon sell products
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Everyone wants to be in Amazon, and the reason for this craze is but obvious. With millions of sellers offering over a billion products that are catering to the interests of millions of buyers across the world, this is the ultimate e commerce platform to be in. The fact to consider is, with the ever rising number of sellers, the aspect of conspicuousness of individual merchants is facing thorough compromise.

This is perhaps, one of the reasons why the pitch to enhance ‘discoverability’ and ‘buyability’ is receiving undivided attention from all sellers in Amazon. For those who may be new to the terms, discoverability means enhancing the chances of being located by target buyers and buyability means converting the target audience into buyers. Discoverability and buyability are the 2 invaluable forces that can be employed to crack the codes of success in Amazon and should thus be considered with utmost importance by all Amazon sellers.

The moral of the story however, rests in the fact that unless sellers / retailers manage to generate traffic towards their endeavors (discoverability), the ambitions of achieving maximum conversions (buyability) can only be forgotten as a distant dream. At present, Sponsored products are receiving a whole lot of attention from the sellers when it comes to the matter of increasing discoverability in Amazon. The idea basically dwells upon featuring product specific ads in favor of the sellers thus increasing product exposure by leaps.

The benefit of sponsored products lies in the fact that they are in tune with relevancy of search based on target keywords and other similar associated factors. So, sellers can actually take it for granted that their efforts will be sling shot towards the right direction as far as being fished out from among the millions of other competitors is concerned.

The only hurdle may appear in the fact that this highly potent CPC program tool is presently available to only a certain set of sellers who are essentially Buy Box eligible. At the same time, the advantage is available at the moment only in hand counted countries and that too in 30 product categories.

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Annual US E-Retail Sale Crosses A Whopping $300 Billion Mark

Daniel Posted On - May 20, 2015

e commerce marketing
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To say that eCommerce has possessed the world for the better would not be wrong at all. And to say that in certain counties, the very existence of brick and mortar shops are being challenged by the many faces of e-Commerce marketing would be as good as bringing out a clearer picture of the current developments. The news is out; USA has crossed the $300 billion mark in its annual E-retail sale. This achievement is more than just herculean. The figure displays a distinct 15.4% rise from the 2013 figures which closed at $268.64 billion. The fact is, the trend of growth dwelling around 15% to 16% has been happening from the year 2010, before which the year of 2009 had only accounted a 2.6% rise carried forward from the year 2008.

The question is, what happened so differently that such steady growth pace was maintained over the last 5 years? For all the answers that may be found in statistics, no one can deny the fact that innovation has been the mother of this accomplishment. Basically, it is the attempt of the eCommerce marketplaces to get closer to the buyers and making them more comfortable with online purchasing than otherwise, that played a role in stirring the winds of change. This in fact, attracted maximum and undivided attention of potential customers to become repeat buyers.

This is the time of the year when just about everything from jewelry to grocery can be shipped to doorsteps and that too with assurance of quality and safety of transactions. So, the enthusiasm to walk down to brick and mortar shops to avail what needs to be availed no longer exists with buyers in general. At the same time, the attempts of giants like Amazon to get closer to their customers by introducing staff operated pickup and drop-off locations, working on promoting Lockers etc in the USA is expected to boost the dependence of buyers on e-commerce. 

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Valentine’s Day Sales Records Of E Retailers In 2014 Speaks Miles About Product Personalization

Thomas Posted On - May 20, 2015

Valentines Day Sales
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It is true that gifting is an art, and there are a very few individuals remaining today who would stand to justify general gifting. From cards to mementos, from t-shirts to cups, customers have been showing a keen interest in adding a personal touch to what they get for their loved ones. Consumer behavior as far as shopping for gifts in concerned has shown drastic changes over the past few years and personalization certainly tops the charts in this respect. Nothing stood as a better proof of this trend than Valentine’s Day 2015, when consumers were most willing to go thoroughly generous with their wallets when it came to having a certain gift specially created for the recipient.

Charming as this may sound, this behavior is sufficiently backed by data also. A survey has disclosed that over 70% men and women have mentioned that personalization of gifts is critical especially for the occasion of Valentine’s Day. The fact that e-retailers presently possess the technology to offer widespread personalization options may have been one of the reasons behind such sudden surge. The fact that a chunk of the buyers did not hesitate to spend far more than what they would usually spend, also backs the impact of personalized gifts.

However, there is yet another section of buyers that seemed comfortable approaching target offers and discounts laid out by the e commerce retailers. Besides the matter of choosing personalized gifts, the e retailers have also witnessed the love for free shipping through the course of Valentine’s Day purchase period and other such important occasions. Basically, 2014 was a very eventful year as far as understanding changing trends in eCommerce marketing is concerned.

E-retailers today have a very good idea about how they need to make their approach especially in occasions like the 14th of February when billions of people are expected to wait to swipe their cards without cost restrictions. What would matter in the part of the e retailers though is the inclusion of right products, right offers and right marketing strategies to crack the hurdle of competition.

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Amazon Captures Student Market With First Pick Up Location At Purdue’s Campus

Shrikar Khare Posted On - May 19, 2015

Amazon
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Here is something for academically laden students to rejoice. Amazon, in its attempt to include the interest of the students while capturing most of this otherwise untouched market possibility, has introduced a smart pick up location in Purdue’s Campus. Putting it very simply, the students in and around the premises can order just about everything from text books to food through their online store and collect it from the pickup location at suitable hours. This pickup location which will also serve as a drop-off location is set up in the Krach Leadership Center which is situated between the main campus and student housing.

As it is quite obvious, from the location to the facilities that is offered by Amazon@Purdue is uncompromisingly compatible with student interests. The fact that no student will have to rush to infinite book shops and libraries at the dawn of each semester to book their books has been of massive help. This however, is not where the advantages plateau. Amazon has also introduced additional plans to make shopping experience of campus students more economical and safer at the same time.

On shaking hands with Purdue for an online partnership, it has been projected that students who order their course materials / text books from this platform will save about 30% annually, as compared to what they may have spent while purchasing the same items from other platforms. Besides this, Amazon also intends to introduce other student compatible plans which may be temporary but amply effective. For example, for this season, the students can avail next day shipping of ‘course materials’ for free.

This near revolutionary e commerce marketing system of Amazon has received a whole lot of attention from educational institutions in general. Besides Amazon@Purdue, University of California, Davis and University of Massachusetts, Amherst have benefited from the same endeavor. In fact, these schools are also in reception of a certain percentage of sales that come from their school-specific online store. While the figures have not been specified either by the school authorities or Amazon, the fact remains that the venture produces a win-win situation for all.

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How Remarketing Can Revamp Your E-Commerce Store

Stephen Posted On - May 19, 2015

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E-marketing is getting tougher by the day all thanks to an ever increasing competitive run made by millions of sellers from world over. If you are a player in the world of e commerce marketing your primary aim would be to ensure attracting the attention of target buyers towards your endeavor through this mind-numbing din. If you have tried everything that was there to be tried, this is perhaps time to consider re-marketing.

Intended mostly for visitors to websites who don’t have any immediate purchases to make, the process of remarketing allows positioning of certain specific advertisements before the audience who may have visited your site before, irrespective of where they browse around in the internet. Be it visitors who have just seen the home page or the landing page; or visitors who started to shop but did not complete the action, each and all can be identified for sending visually alluring reminders.

Basically, it is a sort of pleasant reminder to the audience about what they may have liked and be available when they eventually make their mind in making the purchase. The approach of remarketing is smart, crisp and very, very meaningful to all sellers in the World Wide Web. The most important contribution of reselling is ‘conversion’. Yes, this is a conversion driven approach which is sure to benefit the sellers who may have experienced a few abandoned shopping carts before. To believe that the idea of remarketing plays little brain games with the target audience would also not be entirely wrong.

The fact that the power of 7 has proven some degree of success can be posed as an example. This revolves around the idea that target customers need to be exposed to the advertising endeavors at least seven times before they display a positive approach towards purchase. Appealing to the 3 basic senses of seeing, hearing and reading goes a long way in achieving the remarketing goals.

At present, remarketing has become a very important tool in e-commerce marketing per se and has also managed to offer an enhanced meaning to Google Adwords. This is in fact, one of the most cost effective ways of enhancing web exposure and conversions.

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Amazon’s Prime Now program beats Google Express with one-hour delivery service

Thomas Posted On - May 6, 2015

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Early December 2014, Amazon created quite a noise in the market by announcing its one-hour delivery services featured under Prime Now, closely after the initiation of the Google Shopping Express‘ same-day shopping. The Prime Now service of this top marketplace poises the already present internet shopping big shots in the latest craze of the e-commerce domain, which is the same day delivery service for consumable products.

Prime delivery for Prime members

Amazon now started offering Prime members the great facility of one-hour delivery using its phone app. At a cost of $7.99, Prime members were offered household items such as shampoos and batteries, in just an hour.

In select New York areas, Amazon shoppers are reported to have received deliveries in a short span of one hour, between six in the morning till midnight. It offered two hour delivery services for free to those with lesser time restriction.

Delivery in an hour

Amazon is expected to expand its Prime Now one-hour delivery services in the current fiscal year, facilitated by bicycle messengers. The Prime Now service of Amazon has locked with Amazon Prime that has been offering shoppers with options for free shipping along with video and music streaming and unlimited photo storage facilities.

Google Express’ overnight delivery falls behind

On the other hand, Google Express that has been in the testing format for more than a year, is available at places such as San Francisco, New York, Los Angeles along with added services at Chicago, Washington and Boston; last October. The Google Express is a yearly subscription service that comes around for a cost of $95 a year for same-day of overnight deliveries. Google Express picks up products from as many as 40 retailers, including Target and Costco where as Amazon Prime ships items exclusively from Amazon.

It is reported that the top marketplace, Amazon, has also been in the process of testing brick and mortar stores since the last fiscal year, thus expanding its cross-channel e-commerce business towards 2015.

Online delivery as well as expedited shipping is getting in the latest demand lists of online retailers, a trend which retail giants are baiting to meet increasing needs and demands of the  consumers.

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Jet.com Raises $140 Million In New Funding – Here Is How It Will Impact The Venture

Daniel Posted On - May 1, 2015

jet.com
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If you really come to think of it, there are very few e-commerce marketplaces that can compete with Amazon as far as offering an unending array of products in attractively low prices is concerned. Taking a closer look, Amazon does not also have too many competitors who can challenge its’ top position in the world of eCommerce.

However, Jet.com has managed to brain its way through the standards set by this leading e-commerce marketplace and has come out with a strategy that can overtake Amazon by the following few seasons. Spearheaded by Mark Lore, the founder of diapers.com and soaps.com, one can only expect the stratagem to cause revolutionary changes in the present success ladder.

The aim of Jet.com is to offer products at far lower prices than Amazon and their approach to achieve this goal is to lower the membership fees of the seller to 50$ per year putting it in sharp contrast with merchants selling on Amazon paying 99$. This in the long run may inspire further rebates in the part of the seller to the end customer, which is expected to be anywhere from 10% to 15% lesser than the costs offered in Amazon.

Revolutionary as this may sound, Jet.com requires funding to achieve this herculean goal. The current raising $140 million in fresh investments is aimed in this very direction. From uncompromised marketing to supporting and expanding operations, CEO Mark Lore has also envisioned constructing a never-before trading system for consumer products. In addition with the $90 million which it had previously gathered from investors like Google Ventures, Goldman Sachs & Co. and Norwest Venture Partners, Jet.com is presently the most valued e-commerce startups of this century.

However, what matters more is ‘staying’ the most valued e-commerce venture. Competing with Amazon will not be easy and the membership structure does not look all too supportive of the end expected result at this very moment. Nevertheless, the whopping half billion dollar budget for implementing marketing and associated plans, Jet.com may just end up surprising those who have presently seem settled with the status quo.

ChannelSale now integrates with Jet.com marketplace. Merchants with pre-approved accounts with this marketplace can sign-up to the marketplace plan and have their product listings automated and their inventory synchronized on Jet.com. Feel free to email info@channelsale.com or contact us on +1 866 709 9495

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Google Shopping Campaign Facelift For 2015 – Things To Expect

Daniel Posted On - May 1, 2015

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For all merchants and retailers who aspire for a better e-commerce future, establishing presence in Google shopping is more than just imperative. Being one of the most potent comparison sites with over a billion products listed in it, it could be the dream destination for merchants when it comes to being found by target audience. However, to think that the advantage of offering a literally never-ending platform is where the scope of Google Shopping ends would be just as good as dwelling in darkness.

Considering the fact that competition is on its all time high, attaining maximum traffic towards one’s products and facilitating conversion in this product dense platform can be yet another challenge in itself. Thus, next step that Google Shopping has taken is in the direction of helping merchants achieve just about everything that can possibly be attained from this one of a kind comparison site. The transition of Product Listing Ads (PLA) to Google Shopping Campaign (GSC) has been one of the most potent forces behind the expanding bouquet of benefits in favor of retailers and merchants.

Basically, the transition from PLAs to GSC has given rise to certain very prominent advantages starting with improving advertiser revenue by around 34%. At the same time the return of ad spend showed a remarkable increase while the overall ad spend shot down by 30%.

While one cannot say that everything lies with the matter of ‘price’, a whole lot of all things essential, certainly does. In this respect, it can be mentioned that GSC offers better bidding opportunities that can surely grant the retailers a thorough competitive edge. The hourly feed updates offered by this platform can also be named among the advantages that bear seeds of competitive success for retailers.

However, considering the fact that retailers will not be alone in this platform and there will be just about any number of fellow competitors trying to bag the benefits of GSC, it is imperative for each to focus on their mode of implementation. Focusing on the product titles and the quality of descriptions can matter massively in this respect.

When you sign up on one marketplace with ChannelSale, you get access to Google Shopping as well as unlimited other CSEs at no extra monthly cost. Write in to info@channelsale.com or call +1 866-709-9495 to speak to a Client Service Executive.

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