4 Essential Prerequisites To Qualify For A Place In Walmart.com

Stephen Posted On - August 23, 2017

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Walmart online marketplace is known for specifying one of the toughest lists of pre requisites for sellers to qualify for selling in this marketplace. This has also been named as the only flipside to becoming a Walmart 3P seller that has no remedy. Therefore, for entities that have decided to make a leap towards this platform as a part of their multichannel ventures or to make a complete shift from their existing marketplaces, here is a list of 4 prerequisites they should be prepared to meet…

The basics –

Basics basically include a list of factors that determines the immediate suitability of the applying sellers with Walmart. Say for example, the area of presence and whether Walmart covers the concerned location or not; the nature and category of products that the seller deals with etc. can be mentioned in this respect. If the seller does not operate from locations that Walmart does not cover or sells products that the marketplace does not support, the application for selling on Walmart.com will get rejected almost immediately.

Your selling history –

Walmart has laid out a very stringent set of requirements as far as selling history is concerned. The sellers are expected to be the cream of the lot with record of maintaining very high ranking and visibility in their existing marketplaces of presence. They should have less than 1% order defect rate, 0% being more acceptable. Reviews and ratings in favor of the applicants also need to be anywhere between 4 stars to 4.5 out of 5.

Walmart expects the applicants to be traffic magnets that will contribute towards greater inflow of purchase motivated buyers towards Walmart than all other ecommerce marketplaces of sale.

Operational apparatus –

Walmart takes a very close look at the existing operational apparatus of the applying sellers expecting the system to be evolved and updated. Everything from listing to inventory management and tracking has to bear an infallible automated approach so that the sellers do not find themselves in a soup for errors that could have been avoided. Quality and approach to existing integration systems like Volusion Amazon integration etc. is also viewed with due importance.

Everything about order fulfillment –

Acceptance or rejection of applications for Walmart presence depends largely on the quality of order completion apparatus adopted by the concerned sellers. The fulfillment system is expected to be robust and updated and that too with end to end automation. FBA is also accepted as a worthy order fulfillment system and sellers are required to integrated with the same seamlessly for fortified performance. A substandard approach to order fulfillment usually results in rejection of applications.

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