Walmart.com has risen to become one of the most promising platforms of online sale that sellers must consider as a part and parcel of their multichannel e commerce ventures. For those who have devoted 100% faith in Amazon and none others also have good reasons to establish their setup in this growing e commerce marketplace, 4 of which can be mentioned as follows…
Firstly, everyone knows Walmart simply because it is the largest retail chain in the world and has risen in popularity through decades. Therefore, gaining trust from buyers while performing in the online branch of this retail giant will never be an issue.
The fact that Walmart marketplace sellers already receive over 90 million visitors every month which is growing by the passing days is suggestive of the successful future that this platform is assured to witness.
At present, there are a handful of entities that have expressed gaining more sale and profits in Walmart.com than in Amazon.
Secondly, product categories are just as vast in Walmart.com as in Amazon. Being the largest retail chain in the world, this level of expansiveness is only expected. The categories that are active in Amazon are also active in Walmart.com making it compatible with all types of sellers. While it is true that the latter usually prefers brand owners in comparison with retailers, the marketplace allows equal opportunities for growth and profits to all.
Thirdly, as far as commissions and fee structures are concerned, there is not much difference between Walmart.com and Amazon. A percent or two may differ from category to category, but the general layout seems to be similar.
Fourthly, sellers in Walmart.com as well as in Amazon can reap order completion benefits through FBA. This is an added bonus to sellers who perform in both the platforms together.
The advantages of Walmart.com can be further fortified with the assistance of third party e commerce solution providers especially at the time of set up and integration. These are also the entities that help sellers deal with hurdles like handling / maintaining price parity, listing import and export, synchronizing inventory movement of Walmart.com with other platforms of sale and many more almost flawlessly.
In fact, multichannel integration through third party services allows Walmart sellers to sell on eBay Amazon or any other platform for that matter with a professional level of smoothness from the very onset of business.