Besides products, deals and opportunities, Amazon as the top e commerce marketplace of this century, is loaded with temptations. Thronging with millions of unique visitors and billions of searches that happen every single day from all around the world, there is very little reason why sellers would not want to establish their presence here and make the most of it at the same time. However, it is very necessary for any Amazon seller to note that there are certain things that should never be taken for granted in this platform.
Say for example, there are certain geniuses who think that setting up presence in Amazon means immediate profits. This is not true. Till date there have been scores of sellers who have not been able to make a single penny of profit from this platform and still remain hidden from the search results made by prospective buyers. Sellers need to understand that competition is the highest in Amazon making it imperative to strategize selling plans for any chance at profits at all.
Then again, there is another ongoing myth that FBA is a foolproof solution to the Buy Box. This again is not true. FBA is one of the many factors that contribute to make a product more likely to make it to the Buy Box. It seldom guarantees it though. FBA is a great way to complete orders with perfection, and the rest are just its side effects.
Most sellers join Amazon with the belief that the Amazon Seller Central is the magical solution to all operational hassles. This is nothing more than a myth. The seller central is a good seller support solution and is perhaps better than infinite other support solutions offered by different marketplaces. However, it will amount to a gross mistake if the shortcomings of seller central are overlooked. Performance of seller support solutions in top performing marketplaces like Amazon and eBay are often overrated till the times sellers themselves experience the loopholes firsthand. Using eBay Amazon tool to bridge such gaps is more than just essential.
Lastly, most sellers take a buyer’s faith in Amazon for granted. These sellers often believe that causing poor purchase experience in the part of buyers once or twice will not affect the faith of the latter in Amazon. This is woefully wrong. Buyers have faith in the platforms alright, but they have more faith in their direct purchase experience. If you as a seller turn down the trust of a buyer more than once, be assured that the buyer will choose not to return, leave a bad review and Amazon will have you kicked out in no time.