As per ecommerce gurus and successful selling entities, Walmart.com is the place to be in 2017. Even though the online marketplace of this retail giant has experienced a very slow start, things have begun to gain pace after the platform was opened to worthy third party sellers. The wait is usually long and not all applying entities are allowed entry into this marketplace; but for those who make it, a world of opportunities opens up almost instantly. Here is a list of 5 such opportunities that contribute to seller success almost instantly…
Exposure before a very different section of buyers –
Any seller Amazon who may have won a place in Walmart.com would understand the difference. Walmart.com invites a very different section of buyers who look for specific items at the lowest prices which is very different from the type of buyers that frequent Amazon. So, sellers performing in Walmart.com and Amazon at the same time can gain visibility before two different sets of buyers that do not overlap.
Integration support –
Unlike many other top performing e commerce marketplaces, Walmart.com has already partnered with some of the best ecommerce integration solution developers that can offer flawless optimized solutions to sellers almost instantly. This saves a whole lot of time in the part of the latter that could otherwise have been lost to trial and error.
Buy box competition –
Yes. There is a Buy Box in Walmart.com. If you can make your way to this window of opportunities, you can experience a steep improvement graph in terms of sale and profits in the shortest possible time. By far, the law of maintaining the lowest prices in Walmart market place listing in comparison with all ecommerce marketplaces in the world is considered to be a good start. This should be followed by maintaining order completion standards to levels of excellence.
Walmart ads –
Third party display ads are available in Walmart.com and no, they do not direct buyers to the official website of the concerned sellers. On clicking, the ads direct buyers to product pages in Walmart.com itself which goes a very long way in enhancing traffic in favor of the latter in this platform.
Optimized security and seller protection –
The optimal security and seller protection offered by Walmart.com to its sellers whether third party or otherwise is commendable. For example, if Walmart detects fraud in certain placed order, the order is not forwarded to the sellers and is immediately cancelled while notifying the involved parties.