You’re smart if you’re learning from your own mistakes and experiences. But you’re smarter if you learn from others’.
Are you an Amazon seller?
While it must have been a smooth journey till now of launching your Amazon store, things are downhill once it comes to making sales, scaling the business and sustaining it. It takes time, consistency and a range of smart decisions.
To help you stay on the right path with sufficient sales, here’s a 5-Point checklist to save yourself from mistakes that many Amazon sellers make-
1. Invest in Facebook paid advertisement
Facebook has come a long way over the years. Today, it offers a host of features and facilities to the business owners to help them reach their target audience more quickly and conveniently—and that, at cheap. Sadly there are still so many Amazon sellers, the new ones in particular, who are still reluctant to the potential of Facebook’s paid advertisement program. Much more targeted and super easy to control, if done well, promotion on this platform can yield instant sales, with low customer acquisition cost.
2. Do a thorough keywords research
Keywords research is very underrated among the Amazon sellers. Many simply take vague guesses when coming up with the appropriate keywords for their products, while others just copy their competitors from top to bottom. Don’t be one of them. Few hours of keyword research can help you out-stand your competitors, increase your products’ visibility and improve your sales significantly.
3. DON’T buy product reviews
Product reviews are more important on Amazon than ever. Potential buyers look for others’ experience and make their purchasing decisions accordingly. Given this relevance, today more and more vendors are looking to buy reviews. They pay others to leave good words. And needless to say, while this sometimes work for the time-being, in the long run, it always leave a big mess. So don’t get carried away with unethical means for short-term goals. Have a long term perspective. With right approach, your sales would do good without the need of buying reviews.
4. Take help when needed
Countless blog posts suggest, with first-hand experience, one of the biggest regrets of online sellers is their lone-wolf mentality; thinking they can do and handle everything all by themselves.It’s a mistake. You may be proficient enough with everything, from eBay Amazon tool to Magento Walmart integration. However, in the course, you would need additional help from professionals and experts. So you must be open to the idea of outsourcing or hiring additional help when needed.
5. Make time to live
Running online retail business is no easy task. There’s a lot to handle that vendors need to worry about; more so, if they are selling on multiple platforms. Right from product listing and feed optimization to real-time inventory management and order fulfillment- all these stressful tasks leaves sellers with very less time to really live their life. If you’re stuck in the same situation, too busy with everything, make yourself some time to enjoy with your family. Signing up to e-commerce solution is a great idea that can easily take off a whole chunk of stress.
These are 5 points you should tick-off to save yourself from the mistakes that other Amazon sellers make. Less your mistakes and improve your sales. Good luck!