6 High-converting marketing strategies for online sellers in 2017 [PART 2]

Daniel Posted On - February 6, 2017

marketing strategies for online sellers in 2017
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Jump to [PART 1] of 6 High-converting marketing strategies for online sellers in 2017

  1. Hunt for niche influencers

Influencing marketing is possibly the most underrated approach in the online retail market. But if all the chords are hit the right way, this practice can bolster your sales easily—and that, in a quick span. So look around for top influencers in your niche market (bloggers and social media personalities) and approach them from the front to promote your products to their audience. Some are going to review your products personally, while others will charge you for the ‘good words’. Also, you’re going to hear lots of “NO”. So stick to your plan and be persistent. If things go perfectly, few top names might agree to help you in pro quo.

  1. Infographic marketing

Number says Infographics are liked and shared on social media platforms 3 times more than any other type of content. And as we move forward, these visual contents are going to enjoy much more attention. So create infographics to promote your products or talk about things in your niche market. Approach it as a normal blog but only much more visual and crisp. Today, you will find many tools available online – most of them free – to help create beautiful infographics rather easily.

  1. PPC Advertisement

Pay-Per-Click (PPC) advertisement, particularly on Google, is a tricky business that, if not mapped well, can yield low ROI. However, things are much easier on Facebook, Twitter and other social media platforms with heaps of easy-to-use tools available for the users. Conversion is high with a relatively lower Customer Acquisition Cost. So if the sales are down and other strategies aren’t really working out well, don’t shy away from PPC.

These are 6 high-converting marketing strategies the online sellers must pay attention to – other than just caring about the internal search engine of the marketplaces – to beat the high market competition and boost sales easily.

However, things are easier said than done. With their schedule already overflowing with so many tasks to handle of their multiple storefronts, online sellers really save less time to live, let alone mapping the mentioned strategies.

So what do they do if they sell on Amazon, eBay, Walmart and so many other platforms?

Amazon, eBay sellers: Make time for marketing strategies

Signup to multi-channel e-commerce software solution! Helping vendors handle everything on a centralized platform – right from products setup and feed optimization to inventory management and order fulfillment – with its seamless integration of various marketplaces, webstores and comparison search engines, you can save plenty of your time with these solutions by your side. Meaning, no more spending hours and days understanding Walmart partner API and no more problems syncing eBay and Amazon.

So, look around and signup to a good e-commerce solution— and save your time (and yourself from all the tedious manual work) to plan winning marketing strategies for your online stores.

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