Ecommerce sellers often struggle with multichannel performance owing to the fact that repeating core and secondary operational processes and tracking actives across the same in each individual platform can get infinitely confusing, demanding and erroneous. Multichannel softwares have emerged as lifesaving solutions in this respect, by helping sellers automate their endeavors over all platforms while keeping track of activities meticulously and flawlessly through one single user interface.
It is necessary to know though, that all multichannel selling softwares do not come with complete and all inclusive features. This is mainly because stuffing a single tool / software with every possible operational attribute can bulk it up enormously making it very difficult to install, use and maintain without the system crashing by the minute. Therefore, multichannel solutions, like all other ecommerce tools are designed with respect to suitability with select features that are likely to be most relevant to the users.
However, here are 4 core features that all multichannel softwares must possess to live up to its assurance of usefulness …
Integrated core operation support system –
This includes integrated listing management, one click inventory control, order fulfillment and tracking and associated tasks. The software should be able to assist management of all these core processes across all platforms of presence through a single user interface.
Marketing channel management –
If you are a multichannel performer, you are likely to have engaged in some serious marketing endeavors as well, covering platforms like CSEs, social media networks, affiliate networks, advertising networks (like Google Ad Words etc). Your chosen multichannel support software should possess features to track and manage performance in all with maximum automation.
Payment / currency control support –
If your multichannel efforts are spread over global platforms of sale, payment and currency management systems will be an integral input in your multichannel selling software. With this feature, you will be able to harmonize payments in different currencies without having to engage in nerve wreaking calculations.
Detailed performance reporting and real time tracking –
Almost all top software developers that offer sophisticated solutions like Jet.com / Walmart API Integration etc offer multichannel tools that focus on detailed and error free performance reporting and tracking across all platforms through one click solutions.
This feature can help boost multichannel performance without the fear of losing track of essential details with respect to inventory, orders, listing, pricing etc that can compromise performance in infinite different ways.
ChannelSale is also one of the most economical online real time marketing management platforms and is offered to you at an aggressive discount as compared to similar platforms existing. Of course, we match other platforms feature for feature. So what customers get is more for less. More Features, More benefits for Lesser price.
ChannelSale’s technical team has deep exposure, experience and expertise in managing e-Commerce for several Multinational companies.