Amazon is a class apart in many ways making it the unchallenged leader in the world of e commerce. While many new e commerce marketplaces are claiming that they will soar over Amazon in a few hand counted years, in all honesty, this is one of the toughest and rather unachievable dreams that may not be possible till the next few decades. Besides that fact that Amazon is the largest marketplace in the world for perhaps, the largest categories of products, this is also the platform that offers the ultimate possibility of growth and profits to sellers irrespective of their size, experience or volume of business.
In fact, it is often believed by the world of e commerce enthusiasts that Amazon seller happen to be the pampered lot who are spoiled rotten with over-the-top advantages showered on them. For those who have glanced through the benefits of Amazon vendor, seller central and most importantly FBA, cannot often be convinced otherwise. In most cases, there is no need to. However, to take the fact for granted that Amazon pampers its sellers rotten is nowhere close to the truth. Whether you like it or not, Amazon & eBay has always been and will continue to be more in favor of buyers than Amazon or eBay seller.
Say for example, if there is a tussle between the sellers and buyers about a certain order in terms of returns and refunds, one can take it for granted that the verdict will be settled in favor of the buyers. It does not really matter how flimsy or absurd the reason for returns may be. The crux of the matter is, if the request is made, it will be entertained. So, hypothetically, if a certain clever buyer orders a designer dress, gets it delivered, wears it with the tag on to wherever intended and places return request the next day with the dress intact with the tag and in perfectly saleable condition… the request has to be entertained.
At this very moment, discussion forums are getting hotter with how unfair Amazon gets with sellers when it comes to perfecting purchase experience in the part of buyers. Besides this, an average Amazon seller also gets to experience the inadequacies of the otherwise advantageous options of sellers / vendor central as well as FBA. In all honesty, none of these are fool proof solutions to seller success. Winning in Amazon can actually get very tough for the latter and requires constant hard work and support from intelligent tools and software solutions. at times, business improvement in Amazon can get really expensive.