The route to buy box in Amazon is not very clear to sellers till date. There is however, a long list of factors that can influence the process to significant levels some of which can be mentioned as follows…
Competitive pricing of products – Amazon has never been a platform that vouches for the lowest prices, but it certainly expects its sellers to price their products competitively so that maximum purchase motivated traffic can be attracted towards this online shopping destination. Therefore, Amazon sellers that put an effort into re pricing their products frequently to maintain competitiveness, their chances of making it to the buy box increases dramatically.
Overall data feed quality – Overall quality of data feed in matters to the last word when it comes to gaining a spot in the buy box. From abiding by the specified principles of the platform to end to end optimization; everything needs to be perfectly accomplished by sellers to boost their march to the buy box.
Purchase experience of buyers – The overall value of the feed / listing has to be such that it enhances the purchase experience of customers. Offering purchase benefits like extended return period, easy refunds, post purchase services etc is taken into serious consideration in determining buy box worthiness.
Order fulfillment standards – Amazon sellers that have maintained high standards in order completion and associated apparatus can gain an instant edge over competitors in the race to the Buy Box. Amazon has specified very high standards as far as order completion is concerned and expects sellers to maintain and improve upon the same. Therefore, if you have managed to get it right and have been proactive with the process at the same time, winning buy box will not be a difficult feat.
Reviews and ratings – It has also been observed that reviews and ratings play a very impactful role in determining buy box worthiness of a certain listing. If you have put in efforts for generating positive reviews and ratings in favor of the listing you think should go to the buy box, it will not be long before your expectations materialize.
FBA – FBA is the ultimate link to the buy box. If you are a multichannel seller powered by top shopping carts like Americommerce Jet.com Amazon for example; initiating end to end integration, including FBA integration can help massively in gaining a spot with the buy box.
Maintaining distance from Black Hat practices – Lastly, if your records have been clean as far as maintaining a distance from black hat practices is concerned, you can be rest assured that your product will make it to this ultimate window of opportunities.