55 percent of online product searches begin on Amazon. Now imagine the sales you can make if your products rank high for selected key phrases. An overnight millionaire story, perhaps?
This is the single most important reason why the majority of top online sellers focus so much on store optimization. So, if you want to be just as successful, it is important that you know how to flatter the search engine of top marketplaces. Because even with all your social reach attempts and customer retention strategy, a large part of your online sales will come from search engine.
All being said though, optimizing your products and stores to rank high in the search result of top marketplaces isn’t that simple. It’s not impossible; it’s challenging though, more so for the beginners.
So, if you’re looking to rank your products high on the likes of Amazon, eBay, Walmart, Sears, Jet.com, Google Shopping and other online channels, it won’t come easy to you. You must work hard for that.
Here are 7 store optimization tips that, if executed well and consistently, can take your products to the top of marketplaces’ search results:
(Super) High-Quality Products
There’s no replacement for quality. And if some “tricks” and “hacks” have made you believe otherwise, you were likely reading a bad material.
The first rule of online selling is that you must have high-quality products. If you’re offering a crappy product, every parameter that marketplaces use to rank products high would ultimately signal negatively.
So, if you really want to champion the search engines, you must offer (super) high-quality products. There’s no other way. Once you do this, every other piece will fall in the right places.
Optimized Product Titles and Descriptions
Many online vendors take product listings very casually. For them, it’s just about updating images, copy-pasting the titles and descriptions, and that’s that! Needless to say, these are also the sellers who struggle with poor sales.
The first step in this department is to do keywords research. Find out the key phrases that your target audience is using to discover products and sellers like yours/you. Once you have a good set of keywords (that have high traffic and low competition level), plug them in throughout your listing.
Read the guidelines of different marketplaces and follow them devotedly. Know how long the titles and descriptions should be. Use the keywords thoughtfully. Also, when listing, don’t leave any field empty, even when it’s optional.
In short, take your time in the product listing.
High Definition Images
The only way customers know what kind of products they are purchasing is through images. This is why using high-definition pictures of your products is essential.
So, when clicking the picture of your products, avoid your smartphone and use good quality cameras. You can rent them these days quite easily and at cheap. Or if you’re selling affiliate products, ask the affiliate to provide you HD images.
When with good-quality images, optimize it now using good tools to reduce its size. Optimized images retain quality but, less in size, they load much faster.
Many vendors believe that the secret to selling more is selling at cheap. To an extent, this is true but NOT entirely. A lot goes into pricing strategy than just tagging your products cheap.
If you want to optimize your return, you must know how to price your products on different marketplaces smartly. And it will all depend on the kind of products you’re offering, your target audience, your personal goals, acquiring cost and more.
A basic strategy could be that instead of selling your products at the lowest price all the time, you sell at regular price but often offer “special discounts”. Limited time-period discounts can trigger a potential buyer. Such practice, if streamlined well with email marketing, can really boost your sales. Also, such discounts, if offered during special occasions like Christmas, can do wonder for you.
A pricing strategy such as this one ensures not only do marketplaces love your occasional low-priced products and rank them higher but also that you don’t have to compromise on your profit margin.
Positive Customer Reviews
This is the most evident sign of the quality of your products. If there are positive reviews, the product is good. If too many negative feedbacks, the quality is bad.
So, you must strive to get as many positive reviews as possible. You can ask your customers through emails to leave you good product ratings and feedbacks. You can remind them to do this multiple time. Those, reluctant to do this, you can offer them special discounts on their next purchase if they review the products well.
Also, your social channels are a great avenue to reach out to your audience and ask them to give your products/stores positive reviews.
The more good things people are talking about your products, the higher will they rank on the search result of marketplaces.
Flexible Shipping and Return Policy
Many have only guessed it till now but here’s a fact: top marketplaces like Amazon, eBay, Walmart, Sears, Jet.com and few more, they all prioritize products with free shipping and return.
Yes, in the search result of marketplaces, products with no-cost delivery and return are ranked higher than those who charge money.
So, if you want to get to the top, don’t charge money for shipping and return; have your policies flexible.
Simply incorporate these costs into the products’ listed price.
Multi-channel E-commerce Solution
Imagine if you’re selling on multiple online platforms and you have to carefully and manually do product listing on each of them. It would take all your time and energy. Add to that the hassle of managing inventory and order fulfillment on individual platforms, the task becomes even more difficult.
This is why almost all the successful sellers use multi-channel e-commerce software solution. These third-party solutions, with their seamless integration facility, can make product listing and feed optimization very centralized, efficient and quick. They easily eliminate the room for any error, ensuring you are more productive.
And when you are more efficient in listing and optimization, you add to the chances of ranking higher in the search result of marketplaces.
These are 7 highly-effective store optimization tips that vouch to push your products at the top of the search results of top marketplaces.
Indeed, they would take time to deliver fruitful results. But if you’re consistent enough, rewards will come sooner than you hope for.