Category Archives: Amazon listing

4 Causes Your Amazon Listing Must Serve

Stephen Posted On - July 10, 2017

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The process of listing your products in Amazon holds deeper significance than what new sellers often think. In simple words, it is not just about slapping the details of your products in the platform, but introducing them in a certain way so that it serves a range of productive and profitable purposes in your favor. Here is a small list of 4 core causes that any Amazon listing must serve…

Firstly, your listing should be designed in a way that it introduces your product with sizeable impact. This means, you will have to put in efforts in the direction of perfect title creation, descriptions, image optimization and more. The intent is to make your product more dazzling in comparison with those of competitors.

Secondly, your listing in Amazon should be able to help you gain easy visibility preferably in the first page of search results or buy box or both. If you are struggling somewhere in the recesses, it may be time to redesign your listing with better optimization attempts.

Thirdly, your Amazon listing should be able to generate steady and sizeable volume of purchase motivated traffic towards your store all through the year. If you experience stagnation in traffic generation or reduction of the same, your listing must be falling short of some vital input or the other.

Fourthly, you listing should be expressive enough to invite reviews and ratings from buyers. for those that do not have any idea about how to make their listing do all this and more, seeking professional assistance is always advised.

Easiest Route to achieving these 4 outcomes…

Making your listing cater to these 4 core causes may often sound difficult to new and inexperienced sellers. However, being informed about the following steps can help make the process very easy and approachable…

Optimize your listing – Optimization refers to including applicable keywords in titles and descriptions which ensures making the listing ore visible than when un optimized.

Use softwares – Softwares tend to automate otherwise time consuming tasks involved with listing while minimizing the chances of possible human errors to scratch. Softwares are available for tasks like pricing, re pricing, optimization and more. Multichannel listing Integrations involving top platforms like Shopify Jet.com etc is also propelled productively by right software solutions.

Call professionals – This is the ultimate step to save time in the part of sellers and complete productive listing process successfully.

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Why Titles Are Important In Amazon Listing

Thomas Posted On - April 19, 2017

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Name matters… and this applies for e commerce product listing as well especially for top performing marketplaces like Amazon. Titles play a massive role in determining discoverability and ranking of products in this top online shopping destination. Sellers should thus ensure that they do everything in their power and scope to name their products right.

Basically, there are 3 primary functions of titles in Amazon listing or product listing for any other marketplaces for that matter…

Introduction –

Titles are the first step to introducing your product before target buyers in this marketplace. If your titles fail to justify the product or catch the attention of the buyers, you may end up losing your sale to your competitors.

Ranking –

Search ranking in Amazon depends in every way possible on the titles of the products. Inclusion of the right keywords in the titles as part of optimization can help sellers win higher search ranking in the marketplace which is critically important with respect to the cut throat competition raging in this platform right now.

Purchase motivation –

Titles build purchase motivation in buyers and there are no two ways about it. Buyers read through comprehensive titles first along with the images before going into the descriptions followed by checkout or abandoning the product.

3 Dos for profitable Amazon titles –

Considering the role that titles play not just in ecommerce marketplaces but also with respect to comparison shopping engine management, here are 3 universal ‘Dos’ that can yield very productive results…

Always start with research –

This is the first step to success. Researching on how to land with the most suitable titles can help sellers getting in right at one shot. Taking a sneak peek at the titles posted by well-off competitors can be rewarding. However, copying the same word to word will amount to making a regrettable mistake.

Use keyword optimization tools –

Titles that are rich in proper keywords are titles that win the most visitors. Using effective keyword research tools and optimization solutions can help massively in terms of saving time and efforts while yielding error free results as well.

Keep it real and legit –

There numerous instances of sellers writing mini essays as titles with keywords that may be fetching the highest search ranking but are nowhere in tune with the concerned product. This is an inauthentic approach to title management that can be rewarded with loss of ranking and should thus be avoided.

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Got A Small Business In Amazon? Here Are 5 Steps To Improve Visibility Instantly

Pramod Posted On - March 30, 2017

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Small businesses in top performing marketplaces like Amazon, often suffer the fear of invisibility in the face of competition posed by larger and more successful endeavors. In fact, there have been infinite occasions when smaller entities have had to make an uncelebrated exit for the reason that they could not gather enough traffic or generate enough sales in their favor even though they had worthy products featuring in their Amazon listing. The scene however, does not have to be this gloomy for the smaller fishes in the larger pond.

Here are 5 steps that have been recognized universally as infinitely potent when it comes to gaining maximum visibility irrespective of the size of the venture…

Make your debut with market fit products –

If you are a smaller venture, you will benefit by engaging in some thorough research in the direction of locating market fit products; an approach that will play a direct role in keeping you ahead in search ranking.

Optimize feed to perfection –

Optimization is one of those processes that hold equal relevance for larger and small businesses alike. If you initiate proper optimization for even the smallest of listing, you will have an equal opportunity to feature in the first page of search listing of not the Amazon buy box. The process of optimization is not as expensive or convoluted as many small sellers may believe. In fact, there are many e commerce solution developers that offer very affordable solutions that yield truly effective results.

Work on review generation from first day on –

It does not matter how large or small you are. Working on review generation from the first day on even for the tiniest of product lists, is expected to work wonders in terms of gaining maximum visibility in Amazon. Using tools and software solutions is recommended in this respect.

Improve the value of your offers –

Improving value of your offers in terms of free shipping, extended return period etc can help you stay in the good books of Amazon, thereby assuring better visibility for long.

Don’t forget to introduce presence in top comparison shopping platforms –

Last but not the least, it always pays to establish presence and integrate with top comparison shopping platforms like Google Shopping to attract improved traffic in your favor. Say for example if you are a small Volusion powered seller, you will benefit tremendously by establishing Volusion Google Shopping / Amazon integrated performance. If you manage your CPC strategy perfectly, you will not have to spend over your budget at all.

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