Category Archives: Americommerce

Amazon Sellers’ Guide To Buy Box

Stephen Posted On - July 10, 2017

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The route to buy box in Amazon is not very clear to sellers till date. There is however, a long list of factors that can influence the process to significant levels some of which can be mentioned as follows…

Competitive pricing of products – Amazon has never been a platform that vouches for the lowest prices, but it certainly expects its sellers to price their products competitively so that maximum purchase motivated traffic can be attracted towards this online shopping destination. Therefore, Amazon sellers that put an effort into re pricing their products frequently to maintain competitiveness, their chances of making it to the buy box increases dramatically.

Overall data feed quality – Overall quality of data feed in matters to the last word when it comes to gaining a spot in the buy box. From abiding by the specified principles of the platform to end to end optimization; everything needs to be perfectly accomplished by sellers to boost their march to the buy box.

Purchase experience of buyers – The overall value of the feed / listing has to be such that it enhances the purchase experience of customers. Offering purchase benefits like extended return period, easy refunds, post purchase services etc is taken into serious consideration in determining buy box worthiness.

Order fulfillment standards – Amazon sellers that have maintained high standards in order completion and associated apparatus can gain an instant edge over competitors in the race to the Buy Box. Amazon has specified very high standards as far as order completion is concerned and expects sellers to maintain and improve upon the same. Therefore, if you have managed to get it right and have been proactive with the process at the same time, winning buy box will not be a difficult feat.

Reviews and ratings – It has also been observed that reviews and ratings play a very impactful role in determining buy box worthiness of a certain listing. If you have put in efforts for generating positive reviews and ratings in favor of the listing you think should go to the buy box, it will not be long before your expectations materialize.

FBA – FBA is the ultimate link to the buy box. If you are a multichannel seller powered by top shopping carts like Americommerce Amazon for example; initiating end to end integration, including FBA integration can help massively in gaining a spot with the buy box.

Maintaining distance from Black Hat practices – Lastly, if your records have been clean as far as maintaining a distance from black hat practices is concerned, you can be rest assured that your product will make it to this ultimate window of opportunities.

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Why do so many online sellers fail? And why you might too

Stephen Posted On - May 9, 2017

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The idea of launching your own online store is quite fascinating. And the striking (and viral) articles on the web that highlight the heroic rags to riches stories of few Amazon, Walmart, and eBay sellers propagate this idea to distance– to an extent to make many believe that selling online is very easy and that success on the scene is often guaranteed.

However, the fact is that running online stores is no less than a complete back-breaker; at least for people who have no experience in this niche. While you may have heard of few success stories that might have inspired you to venture this path, you have clearly portioned out the stories of many others who present a totally different picture about this market; stories of business owners who failed in their endeavor.

The misconception “It’s easy”

The biggest reason why so many online sellers fail to generate decent revenue is their belief in the misconception that things are easier in the market. It’s the fatal pitfall- undermining the amount of success and smartness that’s need to succeed here.

So if you’re planning to succeed as an online seller, get this misconception off your mind.

E-Commerce solution

Today, every expert recommend for multi-channel e-commerce software solution. It is in fact essential. Sadly, not many vendors take this seriously, trying to manually handle all the backend activities of their store. Needless to say, this takes a lot of time and often is unproductive. Signup to a nice solution and integrate everything from Americommerce to Magentowalmart to enjoy the higher convenience. If not, expect a bumpy ride ahead with full of challenges.

No time for Marketing

So busy some people get in the products listing, inventory management and order fulfillment that they simply overlook marketing. They spend less time in promoting their products or stores. Some simply rely on the organic search result of search engines. Investing time and money in marketing is imperative. So be very careful to your products quality and other backend tasks of your online stores. But pay equal attention to marketing.

These are three simple why reasons why so many online vendors fail today. If you want to avoid the same fate, fix these and act smart. Good Luck!

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