Category Archives: back-to-school shopping

Top 5 Back-to-School Tips for Increasing Sales for the e-Commerce Merchants

Daniel Posted On - May 1, 2014

Doting Teacher and Student
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For e-sellers, this will be very good news: an increasing number of shoppers are choosing to buy their back-to-school supplies from online stores. So, here is a wonderful opportunity for you to grow your business by cashing in on this trend.

Here are five tips that will help you to increase the back-to-school sales of your business:

Develop an exclusive back-to-school section

Simplify the shopping experience of your buyers by creating a special section for back-to-school items in your online store. Here you can put all the items, deals and related information in one place which can be easily be spotted by the shoppers.

Allow buyers to personalise their products

You can attract more buyers by offering products that bear the colour or theme of their individual schools. Customers tend to form an emotional attachment with personalised items. This emotional attachment helps to foster loyalty among customers. Hence, it is crucial to offer products that cater to the unique customer needs.

Importance of product descriptions and photos

When shopping school supplies or products online, customers cannot see the products for real. So, it is essential to provide a lot of information to them so that they can make proper buying decisions. Make sure that your products are described in detail that includes crucial information like measurement, colour and so on. Moreover, providing detailed descriptions will help you to stand out in the crowd and project a trustworthy image.

The same thing applies to product photos as well. The customers will get a clear idea about the product by looking at the photo. So, you should ensure that the photos are well lit and taken from various angles.  So it is the visual impact that the high-resolution images of the back-to-school products make along with apt product descriptions, which augments the chance of a product sale.

Attract customers by offering deals

Customers are always on the lookout for deals and the same applies for the doting parents in the lookout for school supplies. It has a psychological influence on shoppers and has the ability to increase their satisfaction level. You can try offering free shipping of the products also as this strategy has proved to be a success for many online retailers. Additionally, you can also offer tailor-made deals based on data elaborating customer buying habits.

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Smartphones are playing a Significant Role in Back-to-School Shopping

Steve Burns Posted On - September 23, 2013

Online Shopping
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Like the rise in the mobile commerce trend, back-to-school retail concept is gaining momentum. As per the survey conducted for gauging the “Back to School Shopping: 2013 Trends,” it was the users or 12,000 smartphone owners who were taken as sample for carrying out the survey. It was also kept in mind that among the smartphone users one is a parent of one school-age child. The survey was brought to fruition by location analytics vendor Placed Inc.

 The Statistics

It has been a known fact by now that the online shoppers are smart buyers. They are not only cashing on the importance of convenient web-based shopping, but they know how to make the comparative study in terms of the prices of the products. 48.9% of parents with smartphones indulge in the search to find coupons and deals. It has been revealed that the 38.7% among the back-to-school shopping enthusiasts is adhering to the concept of showrooming.

They are using smartphones for comparing the prices of the products that they found in-store, but make the purchasing plan at a later stage, online. This way they can switch to the savable mode. 34.2% is said to navigate an e-seller’s mobile site or an app via smartphones. 31.9% use a smartphone to spot a store location; 30.5% to spool down the shopping list; 24.9% to gather information on a wide variety of products. 20.5% is said to seal the business deal or make the online purchase via a smartphone.

Pick up the favorites

It has been estimated that 20.5% of parents with smartphones who are engaging in back-to-school purchases, have preference for different online stores.

When the buyers are purchasing online, then the online traffic is going to be more for Macy’s bricks-and-mortar-store, which is stated to be 22%. It is also around 22% that we make up the people flocking to Office Depot store, 21% to an OfficeMax store, 19% to a Best Buy store, 8% to visit a Bed, Bath & Beyond store, just to name a few stores.

The online shoppers purchasing back-to-school products with the help of the mobile gadgets are the ones that are less likely to visit a bricks-and-mortar store.  Since this back-to-school shopping trend is gaining momentum, the online sellers must cash on this trend of back-to-school shopping that the purchasers are engaging in, online. This way they can definitely have surging sales figure!

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WalMart updates its 2-year-Old Online Back-to-School Site

Steve Burns Posted On - September 3, 2013

WalMart updates its 2-year-Old Online Back-to-School Site
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When you are a big name in the retail industry, you need to set an example, lead from the front and Walmart is just doing that. Walmart’s back-to-school shopping portal “Classrooms by Walmart” a business strategy and an innovative concept clicked with the target audience and it became a huge hit last year.

The statistics show that 35,000 parents registered for the site and signed in for respective Walmart accounts. When a business strategy appeals to the target mass, it makes the loyalists to be the raving fans; building on to that business idea is what is required. Walmart just hit the right note and it has brought back with a bang this back-to-school shopping concept in 2013 with enhancements.

How are the Customers lapping it up all?

For the doting parents, the academic years for their kids play an important role. They want to give the best to their children. The suppliers are revamping their thinking providing top-quality classroom and school supply lists. It, in turn, is offering the parents the opportunity to shop for their children.

What’s New this Year?

“Classrooms by Walmart” category with the new business ideas brought about shows that school uniform lists have been added.  Lists in Spanish-language have also been inserted. A shopper has the scope to earn up to 4% cashback on behalf of her school, while engaging in the shopping spree.

Walking that Extra Mile

In order to make easy availability of the products, shoppers are offered free shipping service on the products or supplies bought.  With the products, uniforms or the ‘Classrooms by Walmart’ school supplies purchased, the orders placed online can be picked up in stores.

Last year’s response was quite remarkable as around 16,000 schools submitted supply lists to WalMart. This year the good news is that the numbers have not only doubled up, but it is said that it is almost 40,000 schools who have submitted the list to this shopping site. The new suppliers are encouraged by Walmart to stock supplies in tune with the requirements of the school. This is definitely one of the good moves adopted by Walmart that can help in nabbing the attention of more customers and boost its revenue.

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