Category Archives: Bigcommerce

4 Easy Ways To Un-complicate eBay Selling

Pramod Posted On - June 6, 2017

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Selling in eBay has always been shrouded with a range of hassles in the part of sellers at large, especially the smaller and the newer ones. Be it with respect to rules and stipulations, changes in visibility metrics search algorithms, or marketplace fees and commissions; maintaining performance standards through all this and more can practically claim every bit of peace and patience that selling entities can possibly muster.

Topping it with the rush to maintain visibility in a sea of cut throat competition while handling a flood of order pouring in by the passing minutes, things can appear bleak to the faint and the unprepared lot. to make things easier, here are 4 east solutions that can un-complicate eBay selling to a significant extent, if followed to the word…

Introduce products with competitive listing and pricing

Competitive listing and pricing is the first step to make selling easy in eBay considering the fact that this is the only good way to gain and maintain visibility and traffic in this marketplace. Organic listing is instrumental in keeping your head above competition and through unexpected changes in search algorithms.

Be wise while managing inventory

If your shopping cart is well synced with eBay, like 3D Cart eBay etc, your first step to perfect inventory management is more than complete. At all times, you must ensure preventing over stocking in multiple warehouses, losing tack of stale inventory especially if you are using FBA or willingly going manual knowing that it can be the sole cause of unwanted errors in the process.

End to end integration is a must

Sellers with multichannel presence with eBay in the core should ensure end to end integration that includes shopping carts and all platforms of presence, marketplaces and comparison shopping platforms alike. Say for example, if a Bigcommerce powered eBay seller is present in Newegg as well, Bigcommerce Newegg eBay integration would be imperative.

Flawless integration enhances effective automation levels which can be a practical boon as far as making performance in eBay easier is concerned.

Choose compatible marketplaces for multichannel endeavors

eBay selling policies can often clash with the selling principles of other ecommerce marketplaces. Therefore, tying up with these platforms can complicate eBay selling to a significant extent. Matters of pricing and order completion can become ugly landmines that can blow seller performance standards in the respective platforms to bits in no time at all.

Choosing compatible marketplaces can go a long way in aiding healthy growth and revenues in the part of eBay sellers in general.

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Google Shopping Feed Dos and Don’ts

Robin Smith Posted On - June 29, 2016

Google Shopping Feed
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Platforms of opportunities often come with a range of if-then-else’s navigating through which can claim any odd e commerce seller’s patience. This is especially true in case of top comparison shopping engines like Google Shopping managing performance in which can always be challenging and expensive at the same time. Basically, there are two steps to succeed in Google Shopping; one is to carry out proper integration with respective shopping carts and the other is to focus on the listing.

Integration is usually not an issue considering the fact that there are a number of e commerce solution developers who can carry out the process as smoothly, effortlessly and affordably as Magento Amazon or Shopify eBay integration for that matter. Troubles usually begin when sellers need to make their listing visible and productive in the platform. This too can be achieved if the following guidelines are borne in mind…

To begin with, determine whether the products you are introducing in the platform is market fit / click worthy. Take a rather ridiculous example in this respect. Say you are somehow selling I phone 4s in Google Shopping! Even with the best of listing, you product may not sell. You may get a 100 clicks out of curiosity from buyers (who would want to check if the seller is not playing a joke), but conversions will be a far cry. So, you will be paying out 77$ to Google Shopping for just about ‘nothing at all’!

Secondly, add as much impact in the listing as possibly. Your aim is to ensure that 2 clicks should convert to at least 1 sale. Basically, you should not be paying .77$ for nothing. It can add up to a good lot on unpopular products which can drain a lot from profits that you make on other listed items. Say for example, if you have unpopular products in your Bigcommerce powered store listing, you can choose to pull them out while carrying out Bigcommerce Google Shopping feed import.

Thirdly, stick to the optimization rules i.e. no keyword stuffing. Google Shopping does not like being bluffed. The platform expects the titles to be crisp, to the point, comprehensive and best suited to the product that the merchant is trying to sell. Tricks and hacks are awarded with scrapping of listing.

Fourthly, irrespective of what tricks and hacks may preach, please take care of your descriptions. Product titles, images and descriptions should all match to perfection. Google shopping may flash your products even with mismatched descriptions, but buyers can read and they may get confused. This can eventually compromise conversion of traffic.

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