Category Archives: Data feed management

6 Steps To Make Your Ecommerce Data Feed Instantly Profitable

Thomas Posted On - August 11, 2017

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Making conscious efforts at increasing productivity of your data feed is critically important if you wish to keep your head over the competitive rat race existent in the world of ecommerce today. There are tens and hundreds of different means and methods that can be applied for the purpose, but not all of these can be expected to lead to successful outcomes.

Following are 6 tried and tested tips for improved data feed management that has helped a multitude of sellers gain better control and profits over their ecommerce endeavors already, in the short and long run…

Optimize head to toe –

Launching your product feed without optimization is as good as sending out invitations to invisibility. Spending time, efforts and investment in proper optimization efforts and refreshing the same at frequent intervals is critical to maintain visibility in top marketplaces / CSEs.

Pricing and re pricing is critical –

Visibility and productivity of data feed depends to a large extent on the prices specified by the sellers. Product feeds that are doing remarkably well in top platforms are those that priced reasonably and are re priced every day if not every hour. Using automation tools for pricing and re pricing data feed can multiply productivity many times over within days.

Images need to be optimized as well –

Image optimization forms a critical part of all endeavors associated with productive data feed management. Sellers are required to stay in tune with the image requirements as specified by the marketplace while staying away from malpractices like watermarking, adding promotional data etc in the same.

Deals matter –

Introducing attractive deals and discounts in your data feed at frequent intervals of time can help it gain better visibility and search rankings in the respective marketplaces and CSEs. Flat priced offers usually fetch less visibility as has been observed through marketplace behavior over the past half decade.

Stay away from black hat practices –

Whether you are selling on Walmart, eBay Store, Amazon, Rakuten or any other platforms for that matter, it is imperative stay clear of black hat practices that assure instant shortcut to visibility and traffic. Once discovered, the marketplaces can penalize sellers by scrapping their listing, warning them or suspending accounts without warning.

Professional assistance can give you a head start in already congested marketplaces / comparison shopping platforms –

This is perhaps the easiest way to make your data feed very productive without having to try too hard or subject yourself to trial and error. Employing professionals for data feed support solutions is very easy and affordable these days.

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What Not To Forget While Managing Feed In Ecommerce Marketplaces

Daniel Posted On - April 20, 2017

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Making a calculated and well strategized approach to managing data feed can be your first weapon to beat competition raging in top ecommerce marketplaces this decade. From ‘how you present your data’ to ‘how to refresh the same to keep it alive’ decides your fate in terms of growth and revenues. New sellers that may have just woken up to the present e commerce data feed management trends, here are 4 rules that should be borne through the entire course of selling, month after month and even, year after year…

Data management in ecommerce starts with optimization –

You may already know about the importance of titles, descriptions and quality of images. However, if you are yet to learn about the importance of optimization per se, any time would be a good time to start. Whether you sell on sears or on Walmart, eBay, Amazon etc feed optimization is your first step to gaining extended visibility, traffic and sales while maintaining the levels at the same time.

The process basically involves inclusion of proper keywords in the titles / descriptions that will allow the search engines to locate your products over that of your competitors. To make things simpler, there are optimization softwares that can help with the process.

Never forget to keep refreshing optimization approach –

For those that believe optimization is a onetime process, things may get very difficult in the near future. Refreshing and updating optimization approach at regular intervals of time is critical in data feed management for the simple reason that something that may have been applicable 2 years ago may be obsolete and non-existent now.

Never forget to include the right product identifiers –

Product identifiers like GTINs, UPCs, ISBNs, EANs etc when used in relevant categories can enhance visibility of the feed many times over. This is very relevant in platforms like eBay and Amazon with more sale channels toeing the line. Learning proper usage of product identifiers at the very onset can be very rewarding in terms of business development.

Never forget to use the right tools and software solutions for the purpose –

The word ‘manual’ has disappeared from the world of e commerce especially with respect to managing core everyday operational processes. Thus, approaching feed management with the aid and assistance from the right tools and software solutions is not a choice any more, but rather mandatory.

Availability of effective yet affordable solutions offered by promising e commerce solution developers these days can be massive relief for new and budget crunched sellers that are looking for feed management excellence at the very onset.

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Amazon Sellers’ Guide To Organic Data Feed Optimization

Robin Smith Posted On - March 30, 2017

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What is Organic feed management anyway?

There is always a right way and a wrong way of approaching a cause. In the world of ecommerce product feed management, an organic approach refers to the ‘right way’, rather, the legitimate way of approaching the process. This basically includes an array of data feed management techniques that comply with the rules specified by the respective marketplaces as well as the standards that are prevalent in ecommerce per se. The idea is to offer a healthy and fair selling environment to all sellers where each has equal opportunities with respect to visibility and profits.

Why is it important?

Organic data feed management does not allow sellers any scope to bend rules in order to gain unfair advantage over competitors. This in a way also means that sellers will have to walk the longer and tougher path to score in terms of visibility, traffic and resultant conversions. However, the fact that almost all top performing marketplaces and comparison shopping platforms are insistent on organic practices makes it imperative for sellers to respect the process and embrace it in entirety as well.

Over the past few years, there have been infinite examples of sellers that have tried black hat practices like keyword stuffing, bulking up lowest list price with exorbitant delivery charges, including fake reviews so on and so forth. The consequences of the same though have never been encouraging. Some of the most common consequences of practicing inorganic listing methods are…

    • Instant loss of visibility and search ranking especially in marketplaces like Amazon, eBay, Walmart.com etc

Warning from the marketplace

Eventual suspension for continual disrespect

How to approach organic data feed management?

Approaching organic product feed management can be easy if sellers make an enlightened approach towards the same. Taking the example of Amazon sellers, here is a list of steps that can help achieve productive outcomes easily and effectively…

  • Approach legitimate yet future forward optimization methods for titles, descriptions as well as images
  • Tools and software solutions offered by authentic ecommerce solution developers can contribute profitably towards the purpose
  • Understanding the difference between profit maximization and outright greed can go a very long way in pricing management.
  • Using pricing and re-pricing tools for competitive price management can work wonders in the short and long run.

Seeking guidance from professionals can be the key to unlocking best and the most productive organic feed management approaches.

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Must-Have Features In Data Feed Management Softwares

Robin Smith Posted On - May 18, 2016

data feed management softwares
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If you happen to be spread into a number of e commerce marketplaces, comparison shopping sites and affiliate platforms at the same time, the process of managing your product feed can get into your nerves faster than you can possibly think. Uploading feed manually as per the unique specifications mentioned by individual platforms of sale is a process that is fraught with inevitable and unforgivable errors. Top it up with the necessity of introducing changes time and again, and you have everything you need for your venture to collapse within a month. Data feed errors are neither entertained by the prospective buyers or the concerned e commerce platforms.

Multichannel sellers however, have been ever grateful to e commerce solution developers for introducing a range of data feed management softwares the primary purpose of which is to ensure automation of the entirety of the process. This in itself is a massive relief to the sellers as it saves days worth of time and hard work. The question though revolves around whether automation is all? Considering the fact that the very basics of feed management tools and software solutions is to minimize manual work behind the process, sellers often look for features that offer ‘more’ to the cause than stick to the fundamentals.

Improvements that followed soon after set the process of transformation of these solutions in motion at practical jet pace. So, at this very moment, while looking for functional feed management software, there are a certain must have features that users of the same must insist upon. To begin with, ‘unlimited’ is the word that you must be assured in any product feed management tools. This basically means that the providers of this solution should be willing to manage unlimited feeds across unlimited channels. Certain solutions come with limited feed upload and place a ceiling upon the number of selling platforms that they can cater to. Choosing these options can be very regressive as far as growing ventures are concerned.

Secondly, users must insist upon complete automation in comparison with partial options irrespective of how attractive they sound. The only hard work that users need to do is to upload their store feed into the software and the rest should be taken care of. Very importantly, these tools should blend in to form an integral part of any multichannel selling software that the sellers may be using. At the same time, the aspects of data filtering and analytics integration should also be offered by the softwares.

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