If you happen to be spread into a number of e commerce marketplaces, comparison shopping sites and affiliate platforms at the same time, the process of managing your product feed can get into your nerves faster than you can possibly think. Uploading feed manually as per the unique specifications mentioned by individual platforms of sale is a process that is fraught with inevitable and unforgivable errors. Top it up with the necessity of introducing changes time and again, and you have everything you need for your venture to collapse within a month. Data feed errors are neither entertained by the prospective buyers or the concerned e commerce platforms.
Multichannel sellers however, have been ever grateful to e commerce solution developers for introducing a range of data feed management softwares the primary purpose of which is to ensure automation of the entirety of the process. This in itself is a massive relief to the sellers as it saves days worth of time and hard work. The question though revolves around whether automation is all? Considering the fact that the very basics of feed management tools and software solutions is to minimize manual work behind the process, sellers often look for features that offer ‘more’ to the cause than stick to the fundamentals.
Improvements that followed soon after set the process of transformation of these solutions in motion at practical jet pace. So, at this very moment, while looking for functional feed management software, there are a certain must have features that users of the same must insist upon. To begin with, ‘unlimited’ is the word that you must be assured in any product feed management tools. This basically means that the providers of this solution should be willing to manage unlimited feeds across unlimited channels. Certain solutions come with limited feed upload and place a ceiling upon the number of selling platforms that they can cater to. Choosing these options can be very regressive as far as growing ventures are concerned.
Secondly, users must insist upon complete automation in comparison with partial options irrespective of how attractive they sound. The only hard work that users need to do is to upload their store feed into the software and the rest should be taken care of. Very importantly, these tools should blend in to form an integral part of any multichannel selling software that the sellers may be using. At the same time, the aspects of data filtering and analytics integration should also be offered by the softwares.