Being a performance based marketplace that assures best purchase experience for buyers, eBay takes the matter of reviews and ratings very seriously. For any seller to gain optimum exposure in the platform and reasonable ranking in the search engine, it is imperative to maintain reviews and ratings to a certain specified level of excellence. Say for example, getting 99% positive feedback can be a very important milestone as far as gaining power seller status in eBay is concerned. Any lesser, and the concerned seller may have to wait for years in the queue of opportunities.
Of late, the latest rollout of reviews on eBay estimated delivery requested by the platform from buyers has raised significant debate over which way is eBay trying to walk? This review generally asks buyers whether the ordered product reached on or before the estimated due date. The buyers can answer by very easily by clicking on ‘yes’ or ‘no’ which hardly takes them any time or effort. Simple as this sounds sellers at large have risen to question why exactly does eBay need this rollout considering the fact that it can already keep a track of deliveries through the established eBay systems.
While eBay is yet to offer a proper answer to why they introduced this new feedback rollout, sellers have already started to apprehend facing turbulence as far as maintaining their ranking and seller status is concerned. This fear among the sellers is backed by the fact that there had been many such instances in the past where sellers lost their all and even had to leave the platform after changes were introduced not just in the eBay feedback system but also but also in terms of search engine alterations and many more.
While not many can predict what difference this recent rollout would make, sellers that are prompt in order completions and deliveries don’t have much to fear about. This too, has a number of factors and considerations that can stand on the way as obstacles mainly because there are certain aspects in the sphere of making timely deliveries that are out of the concerned seller’s control. Say for example, issues faced by delivery partners can result in delays. However, the review posted against the untimely delivery will affect the seller directly.
Certain eBay veterans and gurus have pointed that it may be important to maximize purchase experience in the part of buyers, but there has to strike a balance with seller interest as well. As of now, eBay feedback system is yet to receive a thumbs-up from its seller community. What lies in the future can be perceived in the forthcoming introductions.
What is the new feedback policy in eBay anyway?
eBay’s dedication to improving purchase experience of buyers has taken a step forward with the eBay feedback system that was rolled about a year ago. This simple improvement in the feedback policy added nothing more than a simple question that requests buyers to state whether the product reached them in time or not. Taking a macroscopic view of this small yet phenomenal eBay feedback rollout, this is in fact a very simple way to improve buyer experience in eBay, while allowing this top marketplace to maintain vigilance on which seller is performing in tune with the requirements and which seller has been taking it easy.
eBay seller’s take on the rollout –
As far as eBay sellers are concerned, a general sense of disagreement about the policy has been prevailing over the months. The basic question that the sellers have been asking is what exactly eBay is planning to do with the information. Will this information be used to affect the ranking and rating of the sellers in this platform? Will the data cause some sellers to get higher preference over the other? Smaller sellers who don’t have their shipping and order completion system in place are facing the brunt of this new eBay system introduction.
Sellers are also very worried about the fact that there are times when delays in deliveries are caused solely because of the delivery partners. However, if a buyer receives their ordered product at a later date, the seller will get a bad rating. eBay, with its new feedback system, will turn nothing more than a blind eye to the matter.
Expected results of this policy –
While there a hullaballoo going on about this simple little introduction, eBay is very positive about the outcomes of it all. To begin with, sellers will now be on their toes to ensure in their part that the orders reach their destinations in time. Integration with delivery partners will have to be robust and fortified so that the game of passing blames cannot in any way interfere with the purchase experience of buyers.
Say for example, there have been many occasions when buyers paced their complaints after not receiving their products even after a week of eBay estimated delivery time. On contacting the sellers, the blame was passed on to the delivery partners and the buyers were further requested to contact the latter for their parcel. This has been a hassle for the buyers who pledged not to return to the platform.
This rollout in one way is expected to eradicate such issues and take eBay selling system to the next level.