Content marketing has become the ‘it’ for top marketers and brands across the world—and that for all the right reasons. The facts and numbers from reputable research agencies speak loud and clear-
- The conversion rate of content marketing adopters has jumped nearly 6 times higher than the non-adopters.
- Content marketing costs 62 percent less than outbound marketing but generates more than 3 times as many leads.
- 52 percent of marketers believe that personalized content promotes higher engagement rate that transcends into better sales.
- Content marketing leaders experience 7.8 times more website traffic than non-leaders.
So were you skeptical to this form of marketing, now you know what the hullabaloo is all about.
Content marketing for online sellers
Contrary to what many small and new online vendors believe, there’s a big room for them to leverage on contents to bolster their sales and profit.
Are you an online seller?
Much like the top players in the market, you too can join the growing bandwagon of content marketing (yes, even when you don’t have any prior experience) to take your online retail/wholesale business to the next level. Here are 8 different types of content you can leverage on-
- Product titles and descriptions– Of course the product titles and descriptions of your Amazon and eBay listing are the obvious content. Sadly, many sellers overlook its importance. A lot goes into to come up with a perfect title and description that converts well, including the keywords and search behavior of potential customers.
- Personal Blogs– Blogs, today, synonym content, which in itself reflects just how important blogging is. So maintain a personal blog, whether on free platforms like Blogger and WordPress (.com) or self-hosted website. You can write on a variety of topic to target different groups of your potential audience more efficiently and personally.
- Social media posts– Posting and engaging your audience on social media platforms is the key to build a group of loyal audience, who might not necessarily buy from you in the short-run but can help you give boost to your business in different ways; by triggering word-of-mouth marketing and more.
- Facebook Instant Article– Launched last year on Facebook for publishers to promote long-form content, Instant Article has already become a big thing—at least too big to be overlooked. So while you’re posting on your personal blog, you must also create long-form of tailored content specific for your Facebook fans.
- Infographics– Infographics are liked and shared on social media three times more than any other type of content. This number speaks for itself the relevance and benefits of creating Infographics. There exist many online tools these days that can help you craft beautiful these beautiful graphic quickly and without any cost.
- Guest Blogging– Sadly, guest blogging is perhaps the most underrated practice. But by no means is it low yielding. Writing for other popular blogs not only increases your website’s direct traffic, but also improve your ranking on search engines.
- Emails– For every $1 spent, email gives back $38 in ROI. So incorporating emails campaigns in your overall content marketing strategy is very important. Besides, post-sales follow-up usually includes emails.
- Videos– 60 percent of marketers and small business owners said that they plan to increase their investment in video marketing in 2017. In fact, this year, video content well represent 74 percent of all internet traffic. So creating videos to promote your products or put forth your idea can help you improve your sales by a significant margin.
Aim of these Contents?
The main idea of creating so diverse range of contents is to appeal the widest section of your target audience, engage them with the right channels and convert them into buying customers quickly and easily. In the process, great contents also have a range of other positive effects, like building credibility, fostering a community of loyal audience and opening gates for viral marketing.
What to write?
One of the biggest problems of creating content for your online retail store is not actually ‘creating’ but brainstorming the ideas of what to write on. After all there’s only so much you can talk about.
This is where being creative comes in handy. You can write on a host of topics, ranging from your own products and their features and usages to the current trends in your niche and market predictions; all must be relevant to your readers’ interest.
One basic approach you can take up when creating content is ‘filling in the gap’. Listen to what your target audience is actually saying, understand their concerns and address them personally in your write-ups.
Of course, at the end, all these – the content types, aims and ‘what’ – really depends on your own business model and individual goals. Point is, content marketing has become an important asset for the top online sellers and you can leverage on it too, rather easily, for higher sales and profit.
How to make time to write?
Admittedly, online sellers already have a lot to handle—from product setups and feed optimization to inventory management and order fulfillment. And the more number of sales channels they have, higher is the stress. This leaves them with very less time to do anything. So it is important that they make time to create content.
Signing up for multi-channel e-commerce software solution can be an easy way out here. Offering to handle all your backend tasks from a centralized platform quickly and conveniently – with their seamless integration of various marketplaces, webstores and comparison search engines, from eBay Amazon tool to Walmart-Netsuite sync up – you can manage to save significant amount of your time to create content, enjoy life, easily.