Just about everything in eBay starting from visibility to regular inflow of revenues, depends upon how you are listing your products in this marketplace. Topping it with the fact that the ranking parameters in this platform evolves at very frequent intervals, sellers can take it for granted that any attempt that seems valid and profitable today can become completely non-functional in the next few years, months or even weeks for that matter.
The aim of all sellers should therefore revolve around perfecting their eBay listing to suit the existing selling environment in eBay while leaving ample avenues open for accommodating surprise changes that may have to be included later on at the same time. For those who are still looking for the best measures to improve their listing approach, here are 5 very simple steps that are assured to help…
Optimize titles, descriptions and images –
The process of optimizing titles, descriptions and images is non-negotiable while listing in eBay. As far as title optimization is concerned, you will have to add the most suitable keywords and ensure not making an essay out of your headlines. Descriptions should contain all important details about the product with a warm personal pitch. Images should match the requirements as mentioned in eBay and should be free of all things black hat like water marking etc.
Price is still the king –
Unlike Amazon, eBay is one of those places where buyers look for the lowest prices. So, it is imperative for the sellers to ensure that their list prices are significantly lower than the MRP. Using tools and software solutions to monitor price changes among competitors can help by miles as far as maintaining visibility is concerned.
Improve value of your listing –
Value of listing refers to added advantage extended to buyers in terms of extended return and refund period, free shipping, post purchase services etc. Greater the extent of advantages offered to buyers, higher will be the listing visibility in eBay. This applies to Amazon sellers performing in eBay as well.
Add product identifiers –
Your listing cannot go far in eBay without the usage of proper product identifiers. Product identifiers like UPC, GTINs and MPNs help search engines locate products faster and more effectively when search for the same is conducted. With the right product identifiers, your listing is assured to maintain top position.
Use high quality tools to update listing at frequent intervals –
Listing should never remain stagnant. You should keep introducing changes time and again to improve optimization and value of the feed. Using high quality tools and softwares are recommended for the purpose.