The online business merchants are making the effort to push their business to the target market and envelop a bigger portion of the niche by implementing the best marketing strategies. When we talk about social media promotion of online brands, it is Facebook, the social media giant which just needs a wink of an eye to get on the minds of the e-sellers.
Brand promotion is not about paving the way for increasing the sales figures only; it is also about creating the right brand image. In tune with the revamped online promotion policy that Facebook has come up with for the web merchants, the e-sellers are now empowered to run competitions directly from the timeline of their brand’s official page. The virtual scrapbook catalogues the events and posts that the loyalists of a brand need to know so that they can participate is much more easily accessible now. The web merchants now have the scope to collect entries to contests by making consumers to post content on their pages. Sending a message seems to be a viable option.
What is the Real Change about?
Though this tech-savvy generation gives a loud and clear message that the e-sellers need to think mobile to maximize their reach to the target audience, multi-tasking is never everyone’s forte. The gelling with the apps was a necessity for the online retailers as running competitions was only possible through Facebook applications.
The Custom-Made Business Approach
In order to stand out from the pack, the online retailers need to frame a strategy with the business edge which should be inclusive of the personalized and distinctive business touch. The online brands can create custom-made pages with a more personalized appeal when they are trying to launch a contest. The process also becomes very smooth. There is no need to build an application for a marketer any more, which makes it a time-saving process. When a user shows his interest of entering a contest by posting on a brand page, the content gets displayed on the news feed of his friends. As it is known that when a user logs to Facebook, it is his news feed that reaches his eyes first.
The Advantages that the Retailers can avail:
This change in the brand promotion policy that Facebook has brought about can prove to be a big advantage for the brand owners in the following ways:
- Running contest is a fast and speedy process now
- Retailers who have partnered with vendors for building promotional applications can come out of such a business relation
- If a retailer and a vendor is lacking in transparency in terms of the data collected, the e-sellers will not have to depend on vendors alone for data collection
So if you have been thinking of making your social media marketing plan, where Facebook activities automatically top the chart, you know how to go about it. Facebook can make a difference in your brand marketing approach, so learn the difference now!