Category Archives: Google Product Feed

Google Product Feed Requisites You Wouldn’t Mind Spending On

Stephen Posted On - July 27, 2017

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Making your listing feature in Google in an impactful manner can literally take your ecommerce efforts from rags to riches. While it is true that this celebrated platform is not free and you will be required to spend on CPC; it is usually one of those expenses that sellers are ever willing to bear.

However, considering the level of competition that already exists in Google, it always works in favor of selling entities to put in added efforts to improve Google product feed quality. This can be very yielding in terms of maximizing visibility of the ads and increasing the inflow of traffic and conversions many times over.

Here are some of the many avenues in Google efforts you would really not mind spending upon at the onset…

Optimization –

Scratch basic optimization efforts seldom work productively in Google. Sellers that handle the process manually all on their own without the assistance of tools and software solutions often fail to make it to desired levels of visibility. The nature and scope of optimization has evolved phenomenally over the past few years and not making use of the available advantages can amount to possibilities lose to nothing.

Investing in high quality optimization solutions that focuses on everything starting with proper keyword research for titles to image optimization can be a lifesaving decision for your Google endeavors.

Integration –

Whether you are selling on Walmart.com or Amazon or eBay or any other marketplace for that matter, not integrating the concerned marketplace with Google end to end can heavily compromise the efforts. Your shopping cart and concerned marketplace where you wish the Google traffic to diver to needs to be perfectly synced with Google preferably with real time advantages.

This makes it very easy for sellers to track and manage operations between the platforms and take necessary corrective actions when required.

Pricing and cost management –

In Google, everything boils down to the price of your products. Almost every online buyer compares products for the lowest prices followed by attractive deals that eventually lead them to click on the listing and make their purchase. This is one of the reasons why sellers keep updating their list prices in Google often by the minute which makes it mandatory for every other competing seller to update their prices as well for the sake of maintaining visibility.

This though, is not one of those tasks that can be accomplished manually by sellers. Investing in pricing and cost management tools can thus be a decision you will never regret.

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5 Image Management Tips To Maximize Visibility Of Google Product Feed

Daniel Posted On - April 27, 2017

Google product feed
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Every aspect of your listing in Google Shopping is critically important when it comes to maximizing and maintaining visibility and traffic generation. While titles, descriptions, CPC strategies etc bear phenomenal significance in this respect, the matter of perfect and optimized image presentation should never be ignored by sellers. Images enhance the impact of Google product feed as far as creating trust and generating purchase motivation among target buyers is concerned.

Here are 5 image management tips that can help sellers maintain a long and profitable presence in this comparison shopping platform…

Images should neither be too big or too small –

Google Shopping has mentioned certain acceptable dimensions of product images that need to be maintained by sellers at all times. Images that are too large may not load properly and images that are too small may not be visible at all to the buyers. Either case can compromise purchase experience in the part of the latter which can impact seller interest negatively.

They should not contain watermarks or promotional texts –

Google Shopping has very strict policies on inorganic Google product feed optimization which includes images as well. Watermarking images and adding promotional texts are dealt with iron hands in this comparison shopping site with the guilty party facing loss of ranking or even suspension from the platform when caught.

‘Image not available’ will make your listing not available –

You cannot take the liberty of adding images later. Proper images should be added while creating the listing and should be clearly visible when the listing goes live. If your image is not available in an active listing, you can be rest assured that your presence will be invisible as well.

Always avoid image mismatch –

While most sellers are very careful about image mismatch, there are a few that still struggle with the issue. Adding wrong image for the listing that describes otherwise can be awarded with irrecoverable loss of visibility that no seller in Google shopping can afford.

Broken links must be avoided –

Broken links spell doom for listing in Google Shopping. Simply put, if Google cannot scrawl through your links to get to your images, there is no way you will find visibility in this marketplace.

Besides the mentioned, initiating end to end integration with shopping carts and other marketplaces of presence like Google Shopping Shopify Walmart integration etc. can add to creating robust listing standards in this platform.

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Google Product Feed Productivity Guide 2017 For Multi Nation Sellers

Stephen Posted On - March 17, 2017

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Multination sellers in Google Shopping need to take a lot more into account than just the basics in terms of data feed management. With 2017 making a dramatic start, here are a few factors that require maximum attention in terms of multination Google product feed especially for sellers that have just commenced with their expansion endeavors…

Every bit of information has to be precise –

Precision in information provided is non-negotiable. This is mainly in terms of currency and product value with relevance to the country in which the feed will feature.

You will need to create country specific feed –

This is one of those hassles that are prevalent in multination product feed for Google. In simple words, the same product feed cannot be applied across all countries. The sellers will thus have to create new ad campaigns for each product that are to be showcased by Google in the respective nation.

The basics apply universally –

The basics of Google product feed management applies to multination endeavors as well. This is with respect to ensuring perfection and applicable rules while designing product titles, images etc.

Organic optimization will maintain its relevance –

Organic optimization for product feed in Google is applicable through all nations. If you wish to be seen, you will have to approach proper optimization in terms of proper keyword usage in titles, using optimized images, enhanced product value, perfect pricing that is frequently updated and many more.

The endeavor has to be fortified with the usage of updated softwares and tools –

If you wish to approach multination Google presence without the aid of proper automation softwares and tools, you may be in for rude shocks raising their head when you are least expecting them.

At all times, you will have to have the entirety of your efforts integrated without scope for faults and errors. Many ecommerce solution developers that offer high quality integration solutions like Walmart Sears, Amazon eBay etc. also house tools that are suitable for supporting multination Google shopping endeavors. These solutions should be used from the very first day onwards for enhanced results/

CPC budget requires meticulous planning –

Last but not the least, managing your CPC budget may require meticulous planning especially when your efforts are spread across many nations with many different kinds of currencies involved. Seeking professional assistance in this respect is perhaps the wisest way to remain at a safe distance from unrewarding bottle necks.

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Prepare Your Product Feed For Walmart.com In 4 Simple Steps

Thomas Posted On - March 1, 2017

Walmart marketplace integration
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How you present your products in Walmart.com or any other e commerce marketplace for that matter, determines how visible you will be to your target buyers. The buyers that frequent Walmart.com are usually those that are looking for good quality everyday utility items at the lowest prices. At all times, the marketplace expects sellers to maintain the desired standards in product listing, which goes a very long way in improving ranking and visibility in the part of the sellers.

Third party sellers that have just landed their presence in this marketplace can refer to these 4 simple steps to create visible and profitable listing in Walmart.com…

In Walmart.com, price is the King –

Walmart.com expects sellers to maintain the lowest prices in comparison with all other functional marketplaces. It does not matter if you are making profits or not; if your list price is even a penny higher compared with the same product selling in other platforms, you can be rest assured that your visibility will be scrapped.

Keep product titles simple and optimized –

Just like Google product feed requirements which happens to be one of the toughest to crack; sellers are required to carry out proper feed optimization in Walmart.com as well. It has been observed that proper optimization attempts always caters to better conversions and profits in this marketplace. Keeping the titles simple and rich with relevant keywords is expected.

Walmart marketplace integration in important –

This is applicable all the more for sellers that are present in multiple platforms of sale, especially Amazon. Proper integration allows sellers to stay in tune with the changes that are taking place elsewhere with respect to prices and associated factors, thus, being in greater control of the process of listing management per se.

Walmart.com has partnered with some of the leading ecommerce solution developers of today which has made it infinitely easy for sellers to approach the process confidently and that too with the assurance of flawlessness.

Tools and software solutions are success essentials –

Using the right tools and software solutions is the key to striking a winning deal in listing management in Walmart.com. While it is true that at present, the competition levels of Walmart.com is low compared with other marketplaces. But this should not be a reason to take things easy and opt for manual modes of basic operation management especially when high quality tools are available with many promising ecommerce solution developers of today at affordable prices.

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Amazon sellers – How to tackle high competition on this marketplace?

Stephen Posted On - February 1, 2017

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In recent times, competition on Amazon has seen a significant jump. More and more third-party sellers are joining this growing bandwagon. To that, customers have become even more demanding than ever. This has left many vendors with marginal sales and profit.

Are you an Amazon seller? Not happy with your revenue?

While there aren’t really any magic tricks that can fix this wrong for you, there do exist few smart ways that can help you overcome this high competition on Amazon (and even other marketplaces) like a complete pro. Here are 5 of such ways-

  • Carefully read store optimization policies of Amazon
  • Today, 55 percent of online shoppers start their products search on Amazon; notably, the number is higher than Google. This means, caring about the internal search engine of Amazon is more important than ever. Meaning, optimizing your Amazon store isn’t optional anymore; it should be an integral part of sellers’ strategy.

    There do exist many guides and “tricks” that supposedly teach you how to make your products/store search friendly. However, it is best to stick to the official guidelines of Amazon to stay on the safer side and to avoid penalties. This marketplace offers plenty of resources to assist you to optimize your store. Read and follow them carefully. Avoid trying to trick the system with black-hat approach; it does more harm than good.

  • Be different from your competitors when it comes to marketing
  • One of the biggest differences between the top Amazon sellers and the rest is that they know how to market their products outside this marketplace, efficiently and at cheap. So have you been reluctant to reach out your target audience outside SEO, shift your strategy. Make use of different marketing channels to communicate and convert your audience.

    Be different from your competitors. If everyone is having a Facebook fan page, you go with private groups; if everyone’s on Instagram, go with Pinterest; if they are using WhatsApp, pick SnapChat. Of course, be different, not just for the sake of it, but to find new, cheap and high-converting avenues.

  • Don’t blindly sell your products at the “cheapest price”
  • On Amazon, being competitive in your pricing is one of the most important success factors. However, blindly following this approach helps less that leaves you with meager return, and even financial loss. Another thing many new sellers misunderstand is that “Cheapest price” always wins ‘Buy Box’. To win Buy Box, a host of other factors come into play; and competitive pricing is ONE of those many factors that alone don’t guarantee these boxes.

    So having a full fledge pricing strategy is very important for the Amazon sellers. Other than own preferred profit margin, other aspects should be carefully looked into as well, like competitors’ pricing strategy, buyers’ shopping behavior, Amazon’s seasonal traffic fluctuation, holiday seasons and so forth. Remember, lowest price doesn’t always tackle the competition well.

  • Make informed decisions
  • When the competition is high, often the online sellers take up ‘follow the crowd’ approach – use marketing channels others are using, sell at prices that others are selling at – completely overlooking their own individual situations and needs.

    One of the surest ways to boost your revenue is to gather and analyze all the data available, from marketing to sales. Making informed decisions, instead of shooting in the dark like others, guarantees high conversion. Sadly, making sense of this pool of database can be daunting and time-consuming task. And this is where e-commerce solutions come is. Other than helping in listing, inventory management and handling Amazon seller central, the top ones also provide detailed calculus report to help you analyze your sales performance and make improvement accordingly.

  • Increase the number of your sales channels
  • Of a range of tips and advices that successful Amazon sellers give, being on various other marketplaces top their list. Relying solely on Amazon traffic to ‘earn riches’ isn’t a great idea, given other platforms like eBay, Walmart and more too offer a large pool of potential consumers. More the number of storefronts, higher will be the sales.

    While handling so many online stores was a difficult task few years back, it isn’t today, courtesy of top multi-channel e-commerce software solution. In partnership with many marketplaces, webstores and comparison search engines, they provide a centralized platform to help you handle everything of your stores at a single place, quickly and conveniently; from real-time inventory management to Google product feed optimization to order fulfillment. So get on other platforms, reach out to more number of consumers, beat your competitors and increase your sales easily.

    These are 5 simple ways to beat high sellers’ competition on Amazon. Now you know, plan to get ahead of your successful competitors and welcome more revenue in 2017.

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    Master Google Product Feed In 6 Simple Steps

    Daniel Posted On - December 27, 2016

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    Mastering product feed management in Google is seldom as difficult as sellers think it to be. Basically, it takes nothing more than remembering a few basic guidelines while approaching feed management in this marketplace for the sake of experiencing better control and enhanced outcomes. Some of these tips have benefited sellers of all volumes to maintain high levels of traffic inflow towards their ecommerce establishments without having to run any risk of going bankrupt at the end of the month. Here are 6 of them that can be followed for instant benefits in Google Shopping

    List popular products that can win you maximum clicks –

    The trick is to not bring the entirety of your product list to this platform all at once. Listing only the most popular products that people are actually looking for will ensure that you pay only for what fetches you profits.

    Optimization of titles in not an option, it is mandatory –

    Optimization is indispensable in this platform. Your product titles will have to contain applicable keywords and product identifiers that will help Google rank them better. If not, you may end up suffering invisibility like never before.

    Your image quality has to match standards –

    Your image quality matters in every possible way when it comes to managing Google product feed successfully. From the size of the images to the backgrounds to the pixel quality, everything is taken into account by this comparison shopping site when it comes to granting visibility. Reading through the rules before uploading product images can save tons of patch-up work later on.

    Manage your CPC budget and try not to cheap out –

    Google Shopping as the top comparison shopping platform is recognized for increasing your traffic inflow by more than 50% and upwards. So, if you choose to not cheap out on your CPC budget, sky could be your limit. There are many ways in which you can remain within your means while allotting and abiding by your budget limit which will eventually help you stay at a safe distance from overspending.

    Pay your fee in time to avoid invisibility –

    Sellers that delay in paying up their fees usually end up losing their ranking in this platform to the extent of invisibility. So, it is best when avoided.

    Integrate perfectly and use tools to maximize listing impact –

    Last but certainly not the least, sellers must ensure carrying out proper integration and use proper feed management tools to stay in tune with the frequently changing requirements of the platform that can lead to problems later on. Feed management tools can assist with the process of basic optimization as well which can be a blessing in many ways than one.

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    Profitable Selling Twists For New Google Shopping

    Robin Smith Posted On - August 3, 2016

    Google Shopping
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    Of late, Google Shopping has been posing as a scare machine to merchants who are yet to warm up to the new twists and turns introduced by this top comparison shopping platform. Many sellers have also gone on to admit that selling on Google Shopping had actually been easier before, mainly because of the absence of the CPC program and the existence of product listing ads (PLAs). If you come to think of it, things are just the opposite now, leaving innumerable merchants in complete loss for solutions to get back on their feet. Many small and midsized merchants with average performance have chosen to opt out of the platform as a solution to avoid losses.

    For those who remain, the ongoing question is…How to sell on Google Shopping without losing profits to trial and error with the new system? The good news is, things are not as difficult as it may seem at first. Sellers only need to be slightly more enlightened and power their Google Shopping efforts with these basics…

    Firstly, did you know that optimization of your data feed can be just as productive as PLAs if not more? As has been witnessed over the past half a year, sellers with optimized data feed have outperformed their PLA efforts. Optimization of product feed / listing can be summed up as easily as using proper keywords for titles and descriptions making them compatible with the search engine to an extent that they feature in the first page of search results. Sellers can have their listing / feed optimized by using softwares for the purpose or calling in professional assistance which again can win the advantage of customization.

    Secondly, Google Shopping costs money and it is imperative for the sellers to pay up in time to stay featured in the platform. If you miss paying your dues in time, your listing irrespective of optimization would suffer a setback.

    Thirdly, this is the phase where you need to establish an impeccable account with Google Merchant center and keep track of your performance through the same. The Google merchant center is equipped with innumerable facilities that will allow not just improving your feed quality but also opening up doors for tangible conversions. In fact, you can also get an edge in making your loyal visitors your direct store customers.

    For new sellers who find it too difficult to understand and implement the processes of optimization or setting up Google merchant accounts, seeking professional assistance is advised.

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    4 Things You Should Learn About Google Product Feed

    Stephen Posted On - January 29, 2016

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    Google, just like lots of popular online marketplaces, such as Etsy, Amazon and ebay, has now also turned into a viable marketplace. Google Shopping is a unique marketplace which keeps on stocking new kinds of items. You will be able to upload and sell various items on Google Shopping, just like in numerous other marketplaces such as Amazon and eBay. Read on and know all about Google product feed, and learn 4 things about it.

    You have to create feed

    Before you submit a feed, you need to create a Google feed. Google Shopping comes with a few limitations as of now, and it accepts feeds in formats like zip, xml and txt. The fields or columns in the product feed will be based on the type of data that you have to upload. However, there are a few basic fields that must be there such as availability, price, image, category, description, title and product ID.

    Get expert assistance

    Submitting or uploading feed on a Google account is similar to uploading items on any ecommerce store. The submission of a Google feed will not be difficult in case you have entered data into Magento Google shopping platform with the use of a CSV file. However, if you have not handled any ecommerce platform, you will like to get help from someone who is experienced.

    Check the status

    Once you upload Google merchant data feed to your merchant account on Google Shopping, you will be given a status for every item that you have submitted information about. With this status, you can easily understand whether or not a specific item is eligible. You can also understand whether there has been any mistake during the uploading of the items. Once you have uploaded the items in a successful manner, you will be able to track the product performance and make alterations in the product details and pricing at any time that you need.

    Look for problems in verification

    If you encounter any issues in product feed, check whether there have been any problems in the verification process itself. There are specific regulations and rules that you have to satisfy in order to upload items on Google Shopping. You will have to set up a Google merchant account, submit necessary details like personal info, customer service no and business information. Following verification, you can upload feed on your merchant account on Google Shopping platform.

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