Category Archives: Google Product Search Feed

Master Google Product Feed In 6 Simple Steps

Daniel Posted On - December 27, 2016

google shopping
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Mastering product feed management in Google is seldom as difficult as sellers think it to be. Basically, it takes nothing more than remembering a few basic guidelines while approaching feed management in this marketplace for the sake of experiencing better control and enhanced outcomes. Some of these tips have benefited sellers of all volumes to maintain high levels of traffic inflow towards their ecommerce establishments without having to run any risk of going bankrupt at the end of the month. Here are 6 of them that can be followed for instant benefits in Google Shopping

List popular products that can win you maximum clicks –

The trick is to not bring the entirety of your product list to this platform all at once. Listing only the most popular products that people are actually looking for will ensure that you pay only for what fetches you profits.

Optimization of titles in not an option, it is mandatory –

Optimization is indispensable in this platform. Your product titles will have to contain applicable keywords and product identifiers that will help Google rank them better. If not, you may end up suffering invisibility like never before.

Your image quality has to match standards –

Your image quality matters in every possible way when it comes to managing Google product feed successfully. From the size of the images to the backgrounds to the pixel quality, everything is taken into account by this comparison shopping site when it comes to granting visibility. Reading through the rules before uploading product images can save tons of patch-up work later on.

Manage your CPC budget and try not to cheap out –

Google Shopping as the top comparison shopping platform is recognized for increasing your traffic inflow by more than 50% and upwards. So, if you choose to not cheap out on your CPC budget, sky could be your limit. There are many ways in which you can remain within your means while allotting and abiding by your budget limit which will eventually help you stay at a safe distance from overspending.

Pay your fee in time to avoid invisibility –

Sellers that delay in paying up their fees usually end up losing their ranking in this platform to the extent of invisibility. So, it is best when avoided.

Integrate perfectly and use tools to maximize listing impact –

Last but certainly not the least, sellers must ensure carrying out proper integration and use proper feed management tools to stay in tune with the frequently changing requirements of the platform that can lead to problems later on. Feed management tools can assist with the process of basic optimization as well which can be a blessing in many ways than one.

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Profitable Selling Twists For New Google Shopping

Robin Smith Posted On - August 3, 2016

Google Shopping
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Of late, Google Shopping has been posing as a scare machine to merchants who are yet to warm up to the new twists and turns introduced by this top comparison shopping platform. Many sellers have also gone on to admit that selling on Google Shopping had actually been easier before, mainly because of the absence of the CPC program and the existence of product listing ads (PLAs). If you come to think of it, things are just the opposite now, leaving innumerable merchants in complete loss for solutions to get back on their feet. Many small and midsized merchants with average performance have chosen to opt out of the platform as a solution to avoid losses.

For those who remain, the ongoing question is…How to sell on Google Shopping without losing profits to trial and error with the new system? The good news is, things are not as difficult as it may seem at first. Sellers only need to be slightly more enlightened and power their Google Shopping efforts with these basics…

Firstly, did you know that optimization of your data feed can be just as productive as PLAs if not more? As has been witnessed over the past half a year, sellers with optimized data feed have outperformed their PLA efforts. Optimization of product feed / listing can be summed up as easily as using proper keywords for titles and descriptions making them compatible with the search engine to an extent that they feature in the first page of search results. Sellers can have their listing / feed optimized by using softwares for the purpose or calling in professional assistance which again can win the advantage of customization.

Secondly, Google Shopping costs money and it is imperative for the sellers to pay up in time to stay featured in the platform. If you miss paying your dues in time, your listing irrespective of optimization would suffer a setback.

Thirdly, this is the phase where you need to establish an impeccable account with Google Merchant center and keep track of your performance through the same. The Google merchant center is equipped with innumerable facilities that will allow not just improving your feed quality but also opening up doors for tangible conversions. In fact, you can also get an edge in making your loyal visitors your direct store customers.

For new sellers who find it too difficult to understand and implement the processes of optimization or setting up Google merchant accounts, seeking professional assistance is advised.

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Google Shopping Campaign Facelift For 2015 – Things To Expect

Daniel Posted On - May 1, 2015

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For all merchants and retailers who aspire for a better e-commerce future, establishing presence in Google shopping is more than just imperative. Being one of the most potent comparison sites with over a billion products listed in it, it could be the dream destination for merchants when it comes to being found by target audience. However, to think that the advantage of offering a literally never-ending platform is where the scope of Google Shopping ends would be just as good as dwelling in darkness.

Considering the fact that competition is on its all time high, attaining maximum traffic towards one’s products and facilitating conversion in this product dense platform can be yet another challenge in itself. Thus, next step that Google Shopping has taken is in the direction of helping merchants achieve just about everything that can possibly be attained from this one of a kind comparison site. The transition of Product Listing Ads (PLA) to Google Shopping Campaign (GSC) has been one of the most potent forces behind the expanding bouquet of benefits in favor of retailers and merchants.

Basically, the transition from PLAs to GSC has given rise to certain very prominent advantages starting with improving advertiser revenue by around 34%. At the same time the return of ad spend showed a remarkable increase while the overall ad spend shot down by 30%.

While one cannot say that everything lies with the matter of ‘price’, a whole lot of all things essential, certainly does. In this respect, it can be mentioned that GSC offers better bidding opportunities that can surely grant the retailers a thorough competitive edge. The hourly feed updates offered by this platform can also be named among the advantages that bear seeds of competitive success for retailers.

However, considering the fact that retailers will not be alone in this platform and there will be just about any number of fellow competitors trying to bag the benefits of GSC, it is imperative for each to focus on their mode of implementation. Focusing on the product titles and the quality of descriptions can matter massively in this respect.

When you sign up on one marketplace with ChannelSale, you get access to Google Shopping as well as unlimited other CSEs at no extra monthly cost. Write in to info@channelsale.com or call +1 866-709-9495 to speak to a Client Service Executive.

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Taking a Look at Rise of Google’s Product Listing Ads

Steve Burns Posted On - March 11, 2014

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Google’s Product Listing Ads format has gained huge popularity in recent period reaching record levels in July 2013.  This remarkable rise of product listing ads is mainly due to its heavy return on investment. One digital marketing technology company that helps retail clients bid on Product Listing Ads, has claimed on average it generates $9 in sales for every $1 spent.

Features

The web giant launched paid Google Product Listing Ads in October 2012. Since after that, the click-through rate for PLAs during the year became about 47% higher than the click-through rate for text-based pay-per-click ads on Google. According to a report by the U.S. Internet Research team at Jefferies Equity Research, Product Listing Ads are being used by more retailers than ever in recent times. In Product Listing Ads, product images and prices from merchants are displayed prominently in the central area of a Google search results page. This has boosted the click through rate. Eventually high CTR of PLAs coupled with a 93 per cent year-over-year increase in click share indicates a shooting popularity of PLAs within online shoppers, as observed by Marin Software.

Reason behind the rising trend

Product listing ads have many advantages. It attracts more traffic and leads resulting to a much higher CTR compared to text ads. Sometimes it becomes double or triple than usual CTR.  Through PLAs you can improve the quality of your leads by directly displaying product information to increase probability of the shoppers to complete a purchase on your site.  It is also easy to manage the ads as PLAs use the product attributes defined in the Merchant Center data feed to show the ads on relevant searches instead of keywords. PLA s cover a broader reach as more than one can appear for a particular customer search and, if relevant, a Product Listing Ad and a text ad can also appear at the same time, doubly reaching the shoppers.

Accountability

After the launching of PLAs by Google Inc in October 2012, during the fourth quarter U.S. online advertisers collectively spent 12% more year over year on paid search ads and online advertisers spent 618% more on PLAs than when they  launched in Q4 2012. Impressions were up 380% and clicks 312%, according to Ignition One, a digital marketing technology firm’s Q4 2013 digital marketing report.

Ignition one also added that during the week of Thanksgiving, PLAs accounted for 13% of all clicks on search ads on Google, and the click-through rate on PLA ads was 74% higher than on Google’s pay-per-click ads.

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5 Ways By Which You Can Increase Revenue With The Help Of Google Shopping Data Feed

Steve Burns Posted On - December 11, 2013

Google Shopping Performance Analysis Post Becoming Paid Service
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Revenue is of paramount importance because it is the earnings of a company. In order to survive and be successful it is essential for your business to have substantial earnings. For this reason, every enterprise is always trying out various means to increase its revenue. In this post you will get to know a couple of ways in which your business can make more money this holiday season via Google Shopping.

With over 1 billion products, Google Shopping is a leading platform that enables users to search for products on the various online shopping portals and compare prices between different e-sellers. Here are 5 areas of Google Shopping data feed you should focus on in order to earn more revenue through greater conversions.

Google Shopping Data Feed Specifications

Make sure that your product information follows Google’s rules; otherwise there is a possibility that the item will not show up on search or might even get blocked. So, you should carefully go through the specifications like the Google Data Feed Overview and Google Data Feed Attribute Requirements. It is also crucial to understand these because not all data feed content rules are listed by Google.

Google Shopping Data Feed Rule Changes

E-commerce is a very dynamic field and here change is perhaps the only constant. So, visit our blog on a regular basis to know about any changes on any data feed specifications. If there are any changes, then you should update feeds based on that without much delay.

Google Shopping Data Feed Errors

Try to fix all the data feed errors by going to the Google Merchant login. There you can identify and troubleshoot items that are not approved or blocked. Taking quick corrective measures is of paramount importance because such items do not show up on search which leads to missing out on customers.

Items that go out of stock

You should formulate data feed rules for those products that will go out of stock in the holiday season. It is important to prevent shortages in stock and identify such products on a timely basis.

Insert SEO terms in your product titles and descriptions

Search Engine Optimization or SEO can help your product to obtain a good rank on Google search. Hence, you should put SEO terms in your product titles and descriptions. Additionally, you must also make sure that information describing your product is properly detailed and accurate.

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How to create a Google Product Listing Ad Campaign?

Steve Burns Posted On - October 1, 2012

How to create a Google Product Listing Ad Campaign
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For the technically disadvantaged, setting up your first Google Product Listing Ad campaign is almost like preparing to go for your Prom Night. You feel awkward, young but acting grown up, and are unsure of public reaction to your get up, yet you need to be successful and noticed.Thankfully though, Google has recently announced that they are making the process of creating your product listing ad campaign a lot easier to manage. It is a simple 3 step process after you log into your Merchant Center.

Step One – Log into your Google Merchant Center account, click settings on the left and then click on Adwords.

Click Get Started in option number one, which lets you “Create an Adwords Account and Product Listing Campaigns “ in three easy steps.

Here you will be presented with simple options – Picking your time zone, currency and the name of your campaign. Be careful when you choose these options because you will not be able to change these details later.

In Step Two, set up your default Max CPC – indicating the daily budget of what you are willing to spend.

In Step Three, you fill in your billing information, and you are all set to begin your campaign.

Obviously, this method has severe limitations, since you are setting one bid for all your products – something that is considered a big No-No.

Getting the maximum benefit of the New Google Shopping feed management strategy will necessitate that you log in via your Adwords  login.

Here is a Google video that illustrates this process in detail.

http://www.google.com/ads/shopping/getstarted.html

Happy Selling!

This blog is brought to you by ChannelSale.com– a platform that empowers you to distribute your product feed to as many as 200 different shopping channels such as  marketplaces, comparison shopping engines and affiliate netowrks. It provides incisive analytics and is a success enabler for online merchants. To view a demo of ChannelSale and its possibilities, call 1-866-709-9495 or email info@channelsale.com or for more information click ChannelSale.com

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Google Product Search Data – Do’s and Don’ts

Steve Burns Posted On - July 30, 2012

Google Product Search Data – Do’s and Don’ts
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Getting high visibility on Google product search involves running an obstacle course across the various specifications that Google has laid down for product feeds. Adhering to them is essential for ensuring that your products appear as of the search result in Google. Listed below are the recent Google Specifications changes.

1.    When you have products that have multiple configurations or attributes, you need individual entries for each set of combinations. Earlier it was enough to submit a single entry for a product like a Nike Shoe. Assuming that the Nike shoe had three color variants and three sizes, an online merchant seeking visibility for his products in this category must submit 9 different specifications of data in their product feed.

2.    You must categorize your products using Google’s categorization (Google calls it Taxonomy) under the element “google_product_category”. Just providing your store’s categorization is no longer sufficient. Details of Google’s taxonomy are to be found here: http://www.google.com/support/merchants/bin/answer.py?answer=160081  You can put your own categorization under the “product type” element.

3.    You must include “condition” and “availability” information.

4.    Products that are categorized ( for example) Apparel in Google’s Taxonomy must carry the following attributes – Gender, Age Group, Size, Color and Brand.

5.    Google now places more weight-age on social signals and so you must include your product review average rating. If you are not presently accepting product rating, this is the time to review your stance.

6.    All products must include a picture ( Image_link) as per Google’s new requirements. Google will reject all feeds that use a placeholder ( like your or your manufacturers logo, or a coming soon image.)

7.    When your products have multiple images, Google requires merchants to specify the “additional_image_ link” in your data feed.

8.    It is absolutely imperative that you include “unique identifier information” in your feed. Unique identifiers include UPC, ISBN, and MPN along with a brand name. The moot point is that the more unique identifier you provide, the better it is for your feed. You can find additional information related to this point by accessing the following link: http://www.google.com/support/merchants/bin/answer.py?answer=160161

We recommend that you log on to your Google Merchant Center over the coming days to make sure that your product data are being fed correctly. A comprehensive list of Google’s feed specifications can be found here: http://www.google.com/support/merchants/bin/answer.py?answer=1346661
IF you follow these Google instructions to the “T” your online marketing will benefit from greater visibility and you will better your visibility and achieve your results.

For ChannelSale Customers:

If you are a ChannelSale customer, or intend to become one, these specifications will be met by our internal feed mapping specialized team that optimizes your feed right upto individual field and sku level. Our ChannelSale team regularly updates the requirements and ensures that all our client’s data feed meets these requirements. So you benefit from high visibility without having to do the grunge work. ChannelSale offers a platform that enables you to send your feeds to multiple E commerce websites with the additional benefits of analytics that show where you succeed and where you didn’t. It offers online merchants a managed solution that removes all the technicalities of online marketing. By taking the grunt work off your shoulder, it enables you to focus on the actual selling campaign, special offers and promotions. Click here : www.channelsale.com to visit the website and view its features.

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