Walmart online marketplace has offered ample opportunities for third party sellers to grow and prosper. In fact, many sellers are already experiencing the glory of being present in this platform in terms of growth, visibility and profits. However, prosperity in Walmart.com is never guaranteed and sellers are thus required to be amply aware about the best practices that apply while performing in this marketplace.
Things you must NEVER take for Granted in Walmart.com…
Before asking how do I sell on Walmart marketplace for profits, it is imperative to ask ‘what I must never take for granted’ in this platform. Here is a short list of 3 critical factors that should never be mistaken as perpetually accessible…
Easy route to buy box – As compared with many other ecommerce marketplaces, the route to Walmart.com buy box is as easy as lowest prices + favorable shipping charges (if applicable). While this sounds easy enough, sellers must remember that potential buyers that click on their products in the buy box may not necessarily make the purchase if they find that the overall purchase value of the product is not worth the approach.
Low competition levels – It is true that competition levels in Walmart marketplace is far lower as compared with Amazon or eBay thus, making the route to visibility and sale very easy. However, it is also necessary to note that the number of 3P sellers in this marketplace is rising by the passing months and it could only be a while before competition gets the better of easy going selling entities.
Inflowing flood of unique visitors – Thirdly, the very name of Walmart marketplace invites visitors to this platform, but in no way does it mean that the inflowing visitors will land in your store. Therefore, sellers that do not put in any effort towards comprehensive marketing, it could only be a matter of weeks before the concerned entity loses its visibility.
Best practices to increase Walmart productivity 2017…
To remain in the safer side of things, it is always advisable to follow certain established rules in terms of best practices to maintain productive presence in this marketplace. Some of the established best practices can be mentioned as follows…
Abide by the lowest price rule at all times
Never try to pile up prices on checkout
Integrate preferably with professional assistance, especially those that have mastered difficult feats like the jet.com API developers
Maintain high purchase value in favor of buyers
Generate reviews and ratings per sale from the first day on
Put in ample marketing efforts