Category Archives: How to become a Walmart marketplace retailer

The Good And Bad Of Becoming A Walmart Marketplace Retailer

Stephen Posted On - June 22, 2017

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The world of ecommerce has been expanding at a very steady pace and selling entities often find themselves spoilt rotten with options. Walmart.com has recently emerged as an e sellers’ muse with hundreds wondering how to become a Walmart marketplace retailer for a brighter and more profitable future. However, it is always wise to start by assessing the good and the not-so-good characteristics of this marketplace before making a leap towards the same.

Following are a few essential features, both good and bad, that can help sellers determine their suitability Walmart online marketplace…

The Good

The plus points of Walmart marketplace are practically inherent and open for all sellers to experience almost equally…

Visibility before millions of unique buyers – If you win a place in Walmart.com, your venture will open up to over 90 million unique buyers or more; a purchase motivated lot that does not overlap with any other marketplace. It is basically as good as increasing your sale to about 50% or more literally overnight.

Low competition and easy discoverability – Unlike eBay and Amazon, the number of sellers in this marketplace is low thereby making competition far more tolerable. This is also the route to easy discoverability in this marketplace.

Buy box, fees and payments are less complex – Buy box metrics in Walmart is as easy as list price plus shipping. Therefore, anyone can understand and approach the buy box without much difficulty. Besides this, fees and payment structures are also less complex in Walmart especially in comparison with Amazon.

Integration services are easy – Whether it is about integrating eBay Amazon listing with Walmart or inventory, order completion, API syncing etc, integration services are literally served on a plate by this marketplace. This is mainly because Walmart has teamed with promising ecommerce solution developers that have readymade solutions for all basics and more.

The Bad

On the flipside though, sellers may have to encounter certain issues that can often leave them baffled…

Firstly, all thanks to the lowest price assurance that this platform offers to all buyers, profits will have to wait only till the volume of sale increases. Maintaining very high visibility is thus expected in the part of the sellers.

Secondly, multichannel sellers especially those that perform in Amazon and eBay may have to put in added efforts in their Walmart performance. Walmart.com wants sellers to treat this marketplace as priority and thus expects the latter to outdo their performance standards in comparison with the all other marketplaces. This can often cause sellers to find themselves trapped in a clash of marketplace interests.

Thirdly, there is no guarantee that you will gain entry to Walmart.com only if you so wish. Walmart selects only the cream of the lot, and if your selling record does not prove your worth, there is every chance that Walmart will reject your application.

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How To Become A Walmart Marketplace Retailer In 4 Simple Steps

Thomas Posted On - May 29, 2017

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Walmart online marketplace is not one of those platforms where red carpets are thrown out for all sellers alike. This is in fact, a platform where only the established best of the 3P lot are welcomed as members while the rest of the applicants can expect to spend an indefinitely long period of time waiting for their applications to be accepted.

Therefore, if you are a seller thinking how to become a Walmart marketplace retailer while experiencing a fruitful, productive and profitable future, here are 4 first-steps that you need to focus on as early as possible…

Determine whether you qualify or not –While it can be difficult for sellers to admit that they are not good enough for a certain marketplace, there are times when it is best to make such assessments. Walmart.com has laid out a very strict set of policies that determines if a certain seller qualifies for the platform at all or not. Going through this list can save a whole lot of time and energy that could otherwise be lost on something non-functional.

After receiving go-ahead from the marketplace, opt for end to end setup and integration – This is important in every which way you see it. End to end integration is something that should not be left to sometime later. If you bear an ‘as and when’ approach to Walmart integration, it will only be a while before operational hassles and bottle necks get the better of your performance.

You need to check if you possess all necessary operational backing – operational systems as applied and used by the sellers at the time of entry into the marketplace is taken into very serious consideration by Walmart.com. Walmart online marketplace judges the operational back up and supportive before giving a go-ahead to sellers and this applies especially to order / inventory management and control systems and more.

This is in sharp contrast with other marketplaces like jet.com, eBay, Amazon etc. In fact, this is one of those features that don’t apply when comparing selling on Jet.com v/s Amazon.

Engage professionals for set up and integration tasks till go live and more if needed – Walmart.com has partnered with a handful of promising e commerce solution developers that are dedicated to assist 3P sellers with the best of support systems and integration services at very reasonable prices. Approaching these professionals right after induction into the platform and engaging their services till listing goes live can be the ultimate route to success as a retailer in Walmart.com.

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