Selling in Walmart.com can be very profitable for sellers who are aware of the best practices of selling in this growing e commerce marketplace. Making its way to the top 10 e commerce platforms in the USA, it is only natural for sellers to expect enhanced traffic and resultant conversions from millions of unique visitors that flow in every passing week which is worth fighting for. In short, Walmart.com is progressing to close in with Amazon, and sellers who establish early presence in this platform can experience ample growth and profits to enjoy in the very near future.
However, with these unputdownable assurances, sellers are also required to understand and maintain certain standards to sell on Walmart with sizeable success. For all you know, this leading retail giant is not very welcoming of selling entities that don’t possess something worthy in terms of selling standards or reputation to show in their favor. Following is a very small list of factors that Walmart.com takes very seriously while inviting sellers to perform under their umbrella…
Order defect rate –
This is the first and the most important factor that is taken into consideration and can be a deciding factor at the time of receiving acceptance from the platform. If you are an Amazon seller, your defect rate has to be less than 1%. If not, your chances to sell on Walmart.com will become feeble or impossible.
Reseller V/s Brand owners –
Walmart.com is always seen to favor individual and promising brand owners over resellers. If you are counted among the latter, your attempts will not be favored over the former. If you are a brand owner with something worthy to speak of, Walmart will be more than happy to invite you in.
Your existing feedback and rating –
Walmart wants to know what buyers have to say about you. Ratings and feedbacks are thus taken very seriously by this platform. If your rating and feedback is less than average, you may not be preferred in Walmart.com and this applies mainly to existing Amazon sellers.
Best price assurance –
Walmart has always adhered to offering the lowest prices to its buyers in its brick and mortar establishments and ants to ensure the same in its e commerce endeavors as well. So, if you are an Amazon seller, the platform may insist on taking a look at your approach to buy box and your performance in the same.
In order to save time and stay in the safer side of things, it is best to seek assistance from ecommerce professionals especially those who are of significant standing. Choosing providers who have offered successful integrations like Shopify jet.com, Amazon Magento etc can be considered.