Category Archives: sellers

Here’s Why Should Be A Part Of Your Multichannel Ecommerce Efforts

Stephen Posted On - July 10, 2017

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Rating: 0.0/5 (0 votes cast) may not have made a lot of noise in terms of rating and ranking among other top marketplaces, but it has certainly proven its worth as far as being a healthy addition to multichannel endeavors is concerned. Entities that are still in two minds about, here are a few facts about the marketplace that can convince you to join instantly…

Firstly, the growth of has been phenomenal in the first year itself. Studies reveal that the growth is about 270 times more than Amazon’s growth in the first year. While these figures are influenced by the present ecommerce landscape, no one can deny the fact that the performance graph of this marketplace is practically unmatched by any others. sellers expect the growth rate to multiply by the end of 2020, making awe inspiring profits an easy possibility.

Secondly, according to recent statistics, the average cart value of is 1.5 compared to 1.1 in Amazon. This can be owed to the minimum purchase value condition that has been specified by the marketplace; but under all circumstances, it is spelling gains in favor of the sellers.

Thirdly, competition is very less in in comparison with other top marketplaces like Amazon and eBay and is likely to remain so for a while. This makes it very easy for sellers to gain and maintain visibility for a prolonged period of time.

Fourthly, over 400000 unique visitors approach every single month and the figures are rising by the passing weeks. This can be owed to the fact that there are products listed in this marketplace that can be availed at 5% to 15% lesser price than in Amazon which has worked wonders to attract the pennywise crowd. Serious marketing endeavors taken up by the marketplace since the day of its launch has also played a role in attracting a steady stream of customers, most of whom come back for more.

Lastly, integration with this marketplace is currently, very easy. Complex integration processes like Shopify Walmart etc can also be achieved with readymade and often custom designed ecommerce services. There is absolutely no dearth of tools and software solutions that aid integration processes with in favor of sellers of any volume or nature.

The nightmares that were associated with API syncing have also been practically solved overnight all thanks to the easy and affordable assistance offered by top ecommerce solution partners.

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A Brief Insight Into Lowest Price Problems While Selling In

Thomas Posted On - May 17, 2017

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Rating: 0.0/5 (0 votes cast) has been very particular about its price policies and expects all 3P sellers to abide by the same to the last word. While this policy has been a major traffic driving force in favor of Walmart online marketplace, it has also simultaneously, given rise to a number of serious problems in the part of sellers that need to manage visibility and profit margins at acceptable levels.

The visibility v/s profit debate…

At present, there is a raging visibility v/s profit conundrum that most selling entities have not managed to crack successfully. In very simple, if you aim for maximum visibility, you will have to compromise on your profits and if you wish to maximize your profit margins, your visibility or even your presence in this marketplace is bound to suffer for very obvious reasons.
Thus, when you sell on, you will have to land with strategies that strike a harmonious balance between these two core factors, which in all honesty is not for all to attain. This is mostly applicable for sellers that are also performing in other top marketplaces like Amazon and eBay.

The woes of Amazon sellers…

The sufferings of Amazon sellers in can be mentioned as an example in this respect. Walmart online marketplace has laid out a very strict set of rules for Amazon performers in particular and often, sellers as well, with respect to their performance here. Firstly, they are required to price their products lower in Walmart than in Amazon which can give rise to an immediate conflict in integrated selling between the two marketplaces.
Secondly, they are expected to increase the value of purchase in Walmart to match that of Amazon or make it better. This is topped with the requirement to allow maximum shipping advantages in favor buyers and in tune with the advantages offered in Amazon.

The matter of fluctuating prices…

All this could have been easily attainable if the prices of products were fixed in both platforms. However, the truth is, prices in Amazon fluctuate by the passing minutes in order to maintain strict competitiveness among an unfathomable sea of competing sellers. Therefore, the shift of prices in Amazon directly affects pricing policies in Walmart. Sellers that do not address the problem at the earliest can risk losing visibility within no time at all.

Easy solution…

The easiest way to address the pricing issue in is to establish end to end integration of the marketplace between all other platforms of presence. The process may dig a little deep into the pockets of sellers, but it is always worth the expense.

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