Category Archives: Magento Google Shopping data feed

Google Shopping Feed Management Best Practices For Maximum Productivity

Thomas Posted On - September 4, 2017

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Feed management in Google Shopping is often confusing as no one can tell for sure what exactly would take their listing to the best of visibility and what exactly would make it lick dust. To stay on the safer side of odds though, here is a small list of best practices that can help sellers keep their heads over the ongoing rat race…

Title and image optimization –

This is one of those essential life saving tips that works for all integrated feed management efforts whether Netsuite Amazon Google Shopping or any other combination for that matter. Unless your feed titles and images are optimized in tune with the specifications of this top CSE, visibility will be a rare treat to experience.

No hacks and tricks –

Google is smarter than the best of seller brains and this is the main reason why staying away from tricks and hacks is always a good idea. Neither visibility nor clicks come easy or for free in this platform making it imperative for selling entities to play by the rule book. Daredevil overambitious entities sellers are often the ones that get rewarded with warnings, loss of ranking and worst of all, suspension notifications.

Attractive prices, deals and real purchase benefits –

Pricing is the key visibility ingredient in Google Shopping feed that plays an important role in building purchase motivation in the part of buyers. Therefore, feed that bear attractive prices, offers and purchase advantages like easy returns, free shipping etc. result in enhanced clicks and conversions at the same time.

Frequent updating for maintaining competitiveness –

Google Shopping data feed should not be left untouched and unaltered for long. This often leads to stagnation of feed performance for the simple reason that competitors may be putting in efforts to improve their feed by the hour. Frequent updating especially with the assistance of automation tools and software solutions is thus, something that sellers should never ignore.

Smart CPC planning and budget management –

You cannot go far in Google Shopping without proper CPC budget planning. At all times, you will have to make sure that you don’t run out of budget before your target time period. If this happens, your listing will either be scrapped or pushed way back in search results.

Head to toe integration with shopping cart and marketplaces of presence –

Head to toe integration like Magento Google Shopping data feed syncing is the most responsible and effective way to automate the essential processes be it data import and export, feed improvements and updating, CPC budget management, tracking, reporting and many more. Sellers are thus, advised to commence their endeavors with impenetrable integration.

ChannelSale is also one of the most economical online real time marketing management platforms and is offered to you at an aggressive discount as compared to similar platforms existing. Of course, we match other platforms feature for feature. So what customers get is more for less. More Features, More benefits for Lesser price.

ChannelSale’s technical team has deep exposure, experience and expertise in managing e-Commerce for several Multinational companies.

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Short Guide To Best Selling Practices For Walmart Marketplace Sellers

Thomas Posted On - August 11, 2017

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Walmart online marketplace is a very promising platform for ecommerce sellers to maximize their business opportunities in infinite different ways. The marketplace is known and cherished for maintaining low and productive competition while attracting high purchase motivated traffic volume every single month.

However, it is necessary for 3P Walmart marketplace sellers to understand that taking these advantages for granted can often lead to counterproductive outcomes, making it imperative to learn and abide by a set of best practices for selling. Following is a very compact guide to best practices that is dedicated to all new selling entities in this marketplace…

Start with end to end integration –

This is the first step that needs to be taken very seriously on gaining entry to Walmart.com. Walmart has already partnered with some of the top ecommerce solution developers that can make the process quick, easy and affordable at the same time.

Use tools and software solutions where applicable –

This goes out mostly to multichannel entities that need to establish harmony between Walmart and all other marketplaces of presence. For example, tools and software solutions can add speed and faultlessness to complex integrated efforts like Walmart Magento Google Shopping data feed management etc; an effort that can help keep sellers in the good books of this marketplace.

Optimize feed to suit the temperament of Walmart –

Walmart expects sellers to list their products in a certain manner which is compatible with the marketplace algorithms as well as buyer interests. Optimizing feed to suit these essential requirements is nonnegotiable.

Increase value of purchase in favor of buyers –

This basically includes lowest prices, best deals, free shipping and handling, discounts and rebates etc. that will keep buyers coming back for more.

Profit maximization happens with enhanced sale and not inflated prices –

Maximizing profits is usually an issue with Walmart marketplace sellers all thanks to the lowest price policy maintained by the platform. Sellers that aim profit maximization by attracting more traffic and sale through extended marketing efforts though, are seen to gain and retain better visibility in this Walmart.

Maintain robust order completion system and invest more if you need to –

Walmart absolutely adores sellers that maintain robust order completion apparatus that makes purchase experience better for loyal buyers. If your apparatus is as good as or better than Amazon, your progress will be unstoppable in this marketplace.

Generate reviews and ratings organically from the first day on –

Lastly, your effort in generating organic reviews and ratings from the first day on is counted as good selling practice. Using tools and softwares for the purpose is also advised.

ChannelSale is also one of the most economical online real time marketing management platforms and is offered to you at an aggressive discount as compared to similar platforms existing. Of course, we match other platforms feature for feature. So what customers get is more for less. More Features, More benefits for Lesser price.

ChannelSale’s technical team has deep exposure, experience and expertise in managing e-Commerce for several Multinational companies.

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