Feed management in Google Shopping is often confusing as no one can tell for sure what exactly would take their listing to the best of visibility and what exactly would make it lick dust. To stay on the safer side of odds though, here is a small list of best practices that can help sellers keep their heads over the ongoing rat race…
Title and image optimization –
This is one of those essential life saving tips that works for all integrated feed management efforts whether Netsuite Amazon Google Shopping or any other combination for that matter. Unless your feed titles and images are optimized in tune with the specifications of this top CSE, visibility will be a rare treat to experience.
No hacks and tricks –
Google is smarter than the best of seller brains and this is the main reason why staying away from tricks and hacks is always a good idea. Neither visibility nor clicks come easy or for free in this platform making it imperative for selling entities to play by the rule book. Daredevil overambitious entities sellers are often the ones that get rewarded with warnings, loss of ranking and worst of all, suspension notifications.
Attractive prices, deals and real purchase benefits –
Pricing is the key visibility ingredient in Google Shopping feed that plays an important role in building purchase motivation in the part of buyers. Therefore, feed that bear attractive prices, offers and purchase advantages like easy returns, free shipping etc. result in enhanced clicks and conversions at the same time.
Frequent updating for maintaining competitiveness –
Google Shopping data feed should not be left untouched and unaltered for long. This often leads to stagnation of feed performance for the simple reason that competitors may be putting in efforts to improve their feed by the hour. Frequent updating especially with the assistance of automation tools and software solutions is thus, something that sellers should never ignore.
Smart CPC planning and budget management –
You cannot go far in Google Shopping without proper CPC budget planning. At all times, you will have to make sure that you don’t run out of budget before your target time period. If this happens, your listing will either be scrapped or pushed way back in search results.
Head to toe integration with shopping cart and marketplaces of presence –
Head to toe integration like Magento Google Shopping data feed syncing is the most responsible and effective way to automate the essential processes be it data import and export, feed improvements and updating, CPC budget management, tracking, reporting and many more. Sellers are thus, advised to commence their endeavors with impenetrable integration.
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ChannelSale’s technical team has deep exposure, experience and expertise in managing e-Commerce for several Multinational companies.