When you want to be present in more than one selling platform from the very onset of your e commerce venture, it is extremely necessary that you play your cards flawlessly. Being lenient and having your judgement clouded with whims and wishes can prevent any multichannel endeavor from taking off from ground level. Here are a few very important tips that can help keep overconfidence in check while offering optimum growth, healthy revenues and ample avenues to multichannel ecommerce ventures to expand with time…
Contain greed –
To begin with, it may sound very tempting but it is always wise to limit the number of platforms you wish to spread into. Choosing one or two from among the top performing marketplaces is far better to start with than choosing ten different platforms to sell. The eBay v/s Amazon debate is good to consider deciding which would be more suitable for you than being present in both and being smacked out of your time, patience and investments.
Integrate – integrate –
Secondly, you will have to initiate proper integration between all the platforms you are present in with your shopping cart. Say for example if you are powered by Magento and you are present in Rakuten, Amazon, Jet.com and Etsy, you will have to carry out Magento Amazon, Magento Rakuten, Magento Jet.com and Magento Etsy perfectly. The costs can run up to a few good thousand, so it is always wise to start with a tiny handful of marketplaces than stretching presence over 5 or more.
Use fee calculation & fraud protection softwares –
Thirdly, multichannel e commerce can always be profitable when you use fee / profit calculation softwares to determine how much profits your products will fetch at the listed price. This is a great way to prevent revenues from seeping out from where you may not be watching. At the same time, using fraud prevention softwares can protect you from inauthentic transactions that can save hundreds to thousands of hard cash every year.
Be present in comparison shopping engines –
Among all the platforms you may choose to be present in, it is necessary to include comparison shopping engines as well. Comparison shopping engines like Shopzilla, Nextag and of course Google Shopping can be welcome traffic drivers to your store which can improve your visibility and conversion rates by miles. Integrating with your chosen comparison shopping platform is just as necessary as it is to integrate with the marketplaces.