PayPal has come to limelight by introducing fast mobile checkout via fingerprint recognition. In this process, you will be able to pay at any retailer that accepts PayPal on its mobile commerce web site by a gentle touch of your finger on your new Samsung Galaxy S5 smartphone.
As soon as the Samsung users link their fingerprints to their PayPal accounts, the Samsung devices scan the fingerprints and generate respective unique numbers. These numbers are generated on the basis of three identifying factors, which include the fingerprint, the device and an encryption key from PayPal. Every time a user swipes finger and get linked to the PayPal account throughthe Samsung Galaxy S5 smartphone, this special number is provided to PayPal and a transaction takes place provided the retailer accepts PayPal.
The process is simple. If you are a Samsung S5 user, you only need to link your fingerprint to your PayPal account, the rest of thing will be managed by PayPal. It is storing special numbers for each consumer and authorizing a biometric-enabled transaction only if the encrypted number sent from a device matches with that particular numeric code. And there is no other option by which the consumers can send the number except pressing their fingers to the smartphones.
This way PayPal enables fast mobile checkout via fingerprint recognition which allows the consumers to avail more operational benefit. They can checkout on m-commerce sites just by pressing Pay With PayPal then swiping their fingers where indicated. PayPal then displays a Review Order page where you need to press OK. The entire system saves you from the hazard of typing all the details like user name and password or shipping or payment information. PayPal can automatically relate with all these required information through the encrypted number itself. To make this biometrics system popular PayPal has also updated its mobile software development kit, which will help the Retailers to easily use it and add biometrics into their Android apps.
PayPal is putting its best effort to attract consumers to mobile biometrics and other expensive devices by announcing special offers at numerous retailers, like Abercrombie & Fitch, Foot Locker, Target Corp. Toms Shoes and many more.
Joel Yarbrough, PayPal’s senior director of global product solutions and the leader of the biometrics team, has claimed that they have a long record of building trust with retailers and a better mobile checkout experience for retailers as well. The fingerprint scanning feature will take care of both of those things, he said. He expects this will introduce a super-secure at the same time a delightful buying experience which will in return increase retailers’ conversion rate on smartphones.