Category Archives: mobile device optimization

Wal-Mart’s Mobile Performance Always Scores High !

Steve Burns Posted On - September 23, 2014

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Wal-Mart Stores Inc., is an American multinational retail corporation which deals with chain of large discount department stores and wholesale stores. It has an interesting feature. As a culture they do not bother much about following the chalked out strategies considered to be the best practices when judged from the point of view of recommended mobile performance blue book. But strangely the site is always positioned very close to the top 10 performers every week from the point of Keynote Mobile Commerce Performance Index.

Matt Agnoli, a well known mobile performance evangelist at Keynote, a mobile and web performance testing, monitoring and analytics firm, said though Wal-mart is not considered as a top ranking organization from the aspect of mobile performance, it has enough facets to offer a comfortable mobile Shopping experience to its new and existing customers. Angoli also commented that Walmart’s site is very well built and rich in content which also supports its mobile site performance. However Wal-Mart professionals were reluctant to make any comment on this particular issue when asked.

Mobile performance index is dependent on various factors like response time, availability, total page element and many more things. Keynote measures smartphone versions of various sites. It works on behalf of Internet Retailer and also other m-commerce websites. They also consider Wal-Mart as s successful player in mobile performance.

Wal-Mart has a good score though it is not following the hard and fast rules of enhancing mobile performance. This indicates in mobile performance the various technical factors like quality, speed availability matters a lot. And that is why it always has a good score that reflects desired performance gradation.

Therefore, in this technology driven society where more and more people are inclining towards smartphones companies like Wal-Mart which automatically scores high in mobile performance will always be in a scoring height.

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Video Site Vine can be the Best Tool in Your Hand to Reach the Target

Daniel Posted On - September 12, 2014

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Recently CDW’s Grant Crowell interviewed Stacy Minero, head of content strategy for Twitter, which owns the social video-sharing site Vine.

This is an interview where Minero has explicitly discussed the ways Vine has inspired creativity and provided various opportunities for innumerable brands of all sizes and verticals. Wide ranges of businesses are included in this list, from small and medium-sized organizations to Fortune 500 companies. She also provided guidelines regarding the Vine best practices important for e-retailers.

She has described Vine as both a video-sharing app as well as a social video-sharing site owned and managed by Twitter. The technicalities revealed the app is designed for filming short, separate video clips that can be linked together for a total of six seconds. Each short video plays in a continuous loop, and is viewable directly in Twitter’s timeline or embedded into a web page.

According to records, Vine videos are followed by trending tags covering over 40 million users, including many major e-retail brands. It is well witnessed that many customers and fans are sharing their own videos around an e-retailer’s brand, product, or theme via a Vine & Twitter hashtag as it has become the most sought after hubspot across the world.

No doubt Vine is pacing fast in terms of trails in audience size and overall video shares when compared with its main rival Instagram. It is has achieved a crossover appeal in B2C and B2B operations. Out of this the most significant 5 sectors represented on Vine are fashion, sports, automotive, technology and print.

During this interview Crowell asked a vital question that, how much a brand can say in a 6-second video. Stacey answered although in the beginning many brands also thought in this fashion, ultimately it has become proved to be wrong. The organization’s finding is by implementing this time constraint they have actually inspired the brands to think out-of-the-box which has given birth of many crisp and effective viral campaigns.

She also added, Vine has a remarkable record of helping brands with their means of communication and it is obviously an extremely effective tool developing and establishing brands which in returns positive sentiment including increased customer loyalty.

According to Minero, Vine is a powerful platform which offers E-Commerce brands a great benefit by allowing them to showcase new products in an appealing and visual format.

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Mobile Devices are Taking a Leading Role in Retail Marketing!

Daniel Posted On - September 12, 2014

Use of Mobile Devices
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With the recent development of mobile apps smartphones are becoming people’s favorite choice for shopping on the web. Though many of the consumers are still sticking on to their personal computers, young generation across the globe is largely depending on mobile phones for checking out various products online including ordering them through their smartphones.

A recent research conducted by the mobile marketing firm Knotice reveals the fact supporting this truth. According to their finding nearly half of all retail marketing e-mails were opened on mobile devices in Q3/Q4 2013, which is 13.9% higher from 43.2% in Q1/Q2 2013.

Knotice, a unit of IgnitionOne Inc. worked upon millions of retail e-mails and came to conclusion that 49.2% retail marketing e-mails were opened on mobile devices in Q3/Q4 2013. This is a little less than exactly the half which indicates mobiles are taking a special place in digital marketing.

The study also pinpoints that the iPhone and iPad from Apple Inc. dominate the scenario and are in the driver’s seat in this context. Knotice measures an e-mail open as soon as images in an e-mail are rendered. But this has a problem because all Apple mobile devices are shipped with “On” as the default setting for image rendering in e-mails, whereas many Android devices are shipped with “Off” as the default setting. So quite possibly, there can be an automatic bias toward Apple devices in this data.

However even if there is a little bias in this representation no doubt Apple device owners generally dominate the field of mobile commerce. All recent statistics obviously raise its finger there is an increasing trend of Shopping and buying, through Apple devices. Mobile experts are naturally speculating a greater share of mobile opens of retail e-mails as a result of Apple’s dominance in m-commerce.

Knotice and IgnitionOne has presented the following facts and figures which throws light regarding the mobile devices, the percentage of retail e-mails opened on the devices in Q1/Q2 2013, and also percentage of retail e-mails opened on the devices in Q3/Q4 2013:

  • iPhone, 22.06%, 25.35%.
  • iPad, 16.93%, 18.96%.
  • Android phone, 3.12%, 3.43%.
  • Android tablet, 0.91%, 1.14%.
  • Other mobile device, 0.19%, 0.32%.

Retailers note this trend and focus more on mobile devices while you plan your marketing strategy going forward.

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Users fond of Mobile Web and App shop Amazon on their Smartphone

Daniel Posted On - April 29, 2014

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In a recent study conducted by research giant Nielsen it has stated that Amazon ranked on top in the list of mass merchants in mobile commerce among mass merchants for U.S. Smartphone owners accessing the mobile web and mobile apps. The analysis further discloses, 53%, a majority of Smartphone owners whoever accessed the web or apps on their devices during March 2014 actually shopped Amazon.com.

According to Nielsen, it points to a 76.1 million unique monthly visitors, which is incredibly high when compared to Amazon’s nearest competitor in the category, Wal-Mart Stores, with a record of reaching only 13% of mobile web/app users. The track record also reveals on average, shoppers spent 38 minutes and one second on the m-commerce site and primary app of Amazon.com.

Product Features

The Amazon Mobile App has many advantages. It allows Android users to browse and Shop by Department, compare prices, read reviews, share products with friends, access Gold Box Deals, and make purchases on Amazon.com. Customers can enjoy the facility of signing up to receive a daily notification for Lightning Deals and also stay up to date on status of their orders. Amazon Mobile App also includes other shopping aids that allow users to quickly check prices and availability by scanning a barcode, snapping a photo, or typing a search.

Capabilities

Amazon web service allows you to a wide choice of platform you like. AWS also offers a vast array of services to provide a most flexible and complete set of solutions for your mobile application. Consumers never need to wait for hardware purchasing, delivery, and setup as the service is available within a few clicks away.  Amazon Web Services is also very particular about charging the customers only for the resources they use, with no up-front costs or long-term contracts. The AWS cloud give access to managed server databases taking care of customer’s critical app data with a wide choice of installing any database.

Contributing factor

One contributing factor to Amazon.com’s success, mobile commerce experts say, is show-rooming. According to a survey by rewards and incentives company Parago 58% of adult Smartphone owners regularly engage in show-rooming, and the mobile resource most used by these shoppers is Amazon.com,. 46% of shoppers who engage in show-rooming on Amazon.com are members of Amazon Prime, the e-retailer’s free shipping and video streaming program that costs $79 a year.

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Apple’s domination continues- at least in the U.S market

Steve Burns Posted On - January 8, 2014

High-end Tablet
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Apple has been on the forefront of the digital domination for quite some time now and continues to innovate their way through. There are some markets though where the reception for Apple devices have been more prominent than the others. The U.S for instance has proved to be a better market than many other countries where Apple devices have good penetration. The reasons for the aggressive penetration of Apple devices in the U.S market are quite straightforward to say the least.

Mobile Commerce in the US

Mobile commerce transaction has erupted in the U.S with a number of vertical coming into play. Statistically speaking almost 57% of the total Mcommerce activities in the U.S are attributed to the likes of Smartphone and tablets which runs on Apple’s iOS platform. The closest contender Google’s Android OS clock in a usage ration of 43% in the same web population. A more startling factor in this context is that only a mere 2% of mobile commerce transactions are conducted from Windows or Blackberry platforms. It is imperative to say that, Apple’s domination in the niche market is quite palpable from these statistics.

Popularity of the Apple Devices

Among U.S, the more technology-friendly states are more open to transactions using the iOS platforms. The upscale region of California and patches of the Northeast provinces are more impressive in online conversion and the number for Apple device usage is also favorable in these places. The middle sector though shows a bit different picture. Android fares better in these regions in comparison to its counterparts. A major reason for this phenomenon can be attributed to the fact that the population here is more aligned to value than brand recognition. A sharp contrast can be seen between New York and Iowa where the Android usage percentage is 32% and 65% respectively.

Take Your Conversion Rate Higher

Assumptions are ripe that conversion rate from Apple devices are much higher than Android counterparts and the statistics justify the claim. What Apple has been successful in doing is to condition their consumers to spend online by virtue of the Appstore and integrated iTunes. The other players like Windows and Blackberry are facing tough times in the U.S mainland and that has prompted them to buck up their promotional endeavors in the region. The recent spurt of updates in both the Windows and Blackberry camps are indication enough that the digital players are trying to capture chunks of Apple’s territory. It is important to notice that the dominating presence of Apple in the U.S is not the estimate of the overall picture worldwide.

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Got Windows powered smartphone? You are a Satisfied Shopper from Apps

Steve Burns Posted On - August 22, 2013

Got Windows powered smartphone? You are a Satisfied Shopper from Apps
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Mobile shopping experience has become an enjoyable experience for the shopping enthusiasts who do not mind indulging in a buying spree often, when they are on the go! The recent surveys conducted and market research carried out shows that in the mobile shopping experience, Windows smartphones win for apps. Android tablets are the top choice for mobile site shopping.

The Statistics

It has reported that 64% Of Windows smartphone owners are going gaga with their shopping spree via mobile apps as picking up their choicest products is so easy. When compared to the use of other devices in the purchasing spree, it is 61%, who proudly flaunts Apple’s iPhone, 55% were Android phone owners while 54% actively used Android tablets. It is the mobile application, a user-friendly interface, which helps the buyers to interact with the mobile apps. It is the level of interaction with mobile apps and the mobile shopping sites for the e-shoppers which show distinctive characteristics in the buying behavior of the users.

The Favorability of the Mobile Shopping Sites

When it comes to shopping via mobile sites, it is the Android tablet users, 67%, who are satisfied with the way they purchase. Windows mobile owners stands at 66%, iPad owners at 64%, iPhone owners 62% and it is 57% of the customers vouch for the Android phones. The web is flooding with the best resources or the sites that enable the purchasers to compare and buy, while saving in the whole process.

The spending power

The spending power of the customers on how they spend on mobile devices, 44%, said they purchased between $1 and $249 worth of product through mobile in the last year. The figures are quite impressive followed by $250 to $499 with 27% and $500 to $749 with 17%. The categories that are favored by the e-shoppers when shopping from the mobile devices are clothing, shoes and jewelry. The products like books and other stationeries secure a second place with 48%. The entertainment category involving movies, music and games secures the third position with 74%.

E-shopping: Tablets Vs Smartphones

Shoppers spend more when shopping from tablets than from smartphones, which the survey reveals. For example, 37% of Android tablet possessors used their spending power of over $500 on products in the last one year, while for the Android smartphone users, the figure stands at 25%. When the shoppers were quizzed as to what would be the features that would make them to do a mobile purchase, it would be the scope to compare prices, interactive zoom, panning, 360 degree spinning facilities, which were the chosen features that got the steady nod.

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Retailers are losing out on the Big Marketing Opportunity in Small Screen e-Mails

Steve Burns Posted On - August 2, 2013

Retailers are losing out on the Big Marketing Opportunity in Small Screen e-Mails
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E-mails have always been one of the best forms of marketing that the e-sellers resort to for pushing their businesses further. For building business popularity and to increase the list of clientele, the web merchants need to cash in the opportunity of capturing the attention of the “on-the-go” potential buyers who are equipped with the mobile devices. Like optimizing sites for the smartphones and mobile gadgets are on the rise with the evolving mobile commerce industry, the retailers need to utilize the marketing opportunity that the small screen emails can offer.

Mobile Email Opportunity

The Recent Study

With the soaring popularity of the smartphones and tablets among the e-shoppers, the results of the recent surveys show that average users use their smartphones almost six times a day and 61% are active online buyers, sealing the business deal from their high-end smartphones. The fact which has grabbed the attention of the customers is that the retailers are missing out on a good business and marketing opportunity. The marketing mails or the mails encapsulated with the latest sales message needs to pop up in the smartphones or the tabs in quick time, grabbing the attention of the smartphone users. However, the reality is far removed from this and the e-sellers are yet to make the most this mobile email opportunity.

Optimizing the Business Message

The web merchants are coming up with one business idea after the other so that they can do away with the tag of being a pushy marketer. When it is about the deliverability of the sales message on the small screen, two things need to be considered. The first thing is that an e-mail should be easily readable on the small screen of smartphones. The second factor that needs to be checked is whether mobile e-mail linked the potential buyers to the landing pages which are mobile-optimized. It has been found that only 23% out of 60 retailers, which were taken as samples in the study, optimized the messages for the smartphone screens.

The Need of the Hour

It is not out of choice that the e-merchants should optimize their site as well as the e-mails of a retailer. In order to engage in effective promotional business activities, optimization for mobile is the dire business need of the hour. Sainsbury scored favorably, when peeping into the UK supermarket. The user experience needs to get improved so that the interested buyers while checking an e-mail does not have to drastically scroll or zoom to ensure easy readability of the business message.

The Layout that clicks

This is the age where you shun ornamentation and the mobile-optimized email campaigns that the e-sellers undertake must emphasize a clear single column layout, with bold buttons facilitating the process of call-to-action. The need of the hour is to use responsive web design. However, if some of the top e-sellers are not able to incorporate responsive web design, then sticking to a simple mail layout is of dire importance.

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Barnes and Noble Rethinking the Tablet Strategy to Observe Higher Sales

Steve Burns Posted On - August 2, 2013

Barnes and Noble Rethinking the Tablet Strategy to Observe Higher Sales
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It is very crucial for the marketers of the different brands to know and feel the ebbs and flow of a respective niche. Customers have become more sophisticated and achieving higher sales is not about communicating to the prospective customers in meaningful details and descriptions about the products and a wide range of services. The e-sellers need to create value for the customers which can be done by retooling the present strategies.

The sales volume of the e-reader and tablets, Barnes and Noble observed a dip of 34% in the fiscal fourth quarter. It has made the renowned company to come up with a change in strategy and it is thinking of a business partnership. The Nook HD tablets will be offered to the loyalist as well as the new customers where the mobile devices will have the logo of Barnes & Noble logo as well as the name of the company who the esteemed company will be partnering with.

It’s not a Complete Deviation from the Present Business

The CEO of Barnes & Noble, William Lynch, has stated some important facts that can appease the loyalists. The top-notch company is making the best of plans not to completely deviate from the device business, but work towards building its ebook and digital content business with a trusted partner. Lynch is not ready to spell out the name of the company that Barnes & Noble is going to get tied up to. The Nook has been the highlighting factor that made this company a known name and the popularity of the Nooks has made other brands like Microsoft and Pearson to make huge investments. The rumor mills are churning out that Microsoft is all set to buy the Nook brand. It is not only in the planning stage, but the tongues are wagging that Microsoft has made an investment in the Nook business holding a share of 17.6%.

The Smart Business Move

Barnes and Noble is keeping a low profile about its news business step, but it has been successful in creating a buzz. It is definitely going to be a big affair. The cost of the nook HD tablet needs millions of investment and may be in order to have a higher financial backup – thoughts of partnership hit the top-notch Nooks company. Since Amazon invested its marketing strategy, money and effort on the Kindle, Barnes and Noble had to face the music, or tougher competition from Amazon, which made the sales number of Nooks to fall down. So the new strategic plan will hopefully help in upping the sales graph of the Nooks, as the company is also planning to open some more stores.

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Retail Mobile Apps is offering the Boost to Mobile Commerce

Steve Burns Posted On - May 29, 2013

Retail Mobile Apps is offering the Boost to Mobile Commerce
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This is the era of technology where high-end gadgets, plethora of applications keep people occupied. Mobile commerce is moving at a racy speed and it is one of the fastest growing retail segments. Mobile applications have a far reaching appeal among the e-shoppers as buying becomes a much more simplified process. Mobile apps make the online buyers to easily engage in multi-tasking. The market research, analysis and the reports of the recent surveys show how mobile commerce will rise from approx $2 billion in 2013 to $62 billion in the coming five years as the sales figure. Mobile applications will chip in with its role to make mobile commerce grow in leaps and bounds.

E-Shoppers Fond of the Mobile Retail Apps

Now the nature of online shopping has become ubiquitous- kudos, to the high-end smartphones and the mobile devices that are being rolled out. The top-notch application analytics firms report about the popularity of the retail mobile apps among the Android and the iOS users. The online buyers are more prone to using retail shopping apps that provide price comparison assistance ad good support for completing the e-shopping journey.

The Easier creation of the Mobile Retail Apps

The mobile, retail apps are easy to make and the Apache Cordova project, Adobe’s PhoneGap framework and the other technical platforms and features help in offering a pleasant experience to the interested buyers. The platform-specific apps work wonders helping the retailers to achieve their goal of making the buyers to browse through the voluminous inventory of products, select the products and then engaging in the buying spree. Sometimes many retailers pay a developer for creating a custom-made application which becomes higher on their pocket.

Developing Mobile Apps do not need much brain-storming

The designers are not lacking in ideas when it comes to developing a mobile retail application. The idea stirring the minds of the application builders should be simple. The main task that an application should serve is displaying the vast array of products and services along with the exhibition of the apt prices. The purpose that a business owner should serve is utilitarian. For enabling a prospective buyer to turn into a potential one, a mobile app can do a lot. The smart online purchasers indulge in buying online only when they are able to nab the best deal in tune with their preference and choice.

The Unprecedented growth of Mobile Commerce

Mobile commerce is gaining momentum in leaps and bounds and it is going to offer a great boost to the retail segment. The e-sellers are optimizing their sites for smartphone and the all the mobile devices so that they are able to hook more customers and increase their sales figures. The marriage of mobile and the social elements has the power to change the e-commerce experience. Since online shopping is less of a planned effort now as people love to search, browse through the product categories and buy on the go, the apps help them in fulfilling their shopping needs. Tapping the potential of multi-channel marketing is necessary to let a business gain exposure on the global front. As an e-seller, you can bank on ChannelSale to reap the benefits of your marketing campaign.

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Tapping the Potential of Mobile Devices for the Retailers

Steve Burns Posted On - January 26, 2013

Tapping the Potential of Mobile Devices for the Retailers
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In this fast-paced age where people are becoming more tech-savvy, use of the smartphones and tablets have also increased in number. For the e-sellers, it is time to explore and exploit the business opportunities that the high-end power-packed devices offer. The retailers in order to broaden their business horizon need to come up with mobile strategies, as it can have a positive impact in terms of their sales number soaring. The online retail predictions by the aces in the field vouch for the fact that mobile is going to be very big in the years to come. The e-shop merchants must optimize their sites for the mobile devices ensuring easier navigability and accessibility.

Going Mobile

The interested buyers are extensively using the smartphones to scan product bar codes and to engage in a comparative study of the products that they wish to purchase. Laying their hands on the promo codes, coupons and other exciting offers enable in switching on to a savable mode for the purchasers. The e-sellers need to come up with effective marketing strategies and well-drafted plans that would let them to make a good use of technology for furthering their business prospect. The plan of the e-commerce merchants must involve:

  • Ways of improving the consumer experience in each phase of the e-shopping journey
  • How the use of technology can spoil the customers offering them a satisfying online shopping experience
  • Decide on the investments that the online sellers must make to put to effective use this mobile technology

In the retail environment, mobile technology must blend well within the existing infrastructure. The investment choices must be made judiciously so that it has a long-lasting positive impact making the businesses of the retailers to bear fruit. A reciprocal relation needs to coexist between the e-sellers and the mobile industry so that the drafting of the e-commerce mobile strategies becomes productive in the long run.

The Benefits that Mobile Devices offer to the Customers:

  • The potential buyers can have access to accurate product description and details via their smartphones which can be termed as extended packaging
  • Making a wish-list for shopping can be easily done by the potential buyers and they can refer to it when engaging in the buying spree
  • Scanning through product inventories without any assistance also becomes a plausible option
  • For nabbing the lucrative bargains and to redeem coupons and handsome discounts, mobile devices prove to be of great help
  • In-store navigation for products placed in their choicest categories becomes easier for the customers
  • Advertising and promotional information is directly communicated to the customers on their smartphones
  • Mobile payments simplify the process of online buying and retail checkouts as browsing, ordering and paying for products becomes more convenient

The Holiday Mobile Shopping Season of 2012 was Euphoric

The sales figures of the e-sellers in the US holiday shopping season last December was impressive in the history of e-commerce in the US. One emerging trend was that most of the die-hard shoppers made a convenient use of the smartphones, tablets, i-Pads while searching for products to make the best buy. While the mobile devices pulled quality traffic, the conversion rate from prospective buyers to potential ones also became higher with i-Pads and other mobile devices. The individual buyers were more inclined to search and then take smart buying decisions using their mobile devices, helping them to avail the lucrative deals. This helped the e-commerce merchants to generate higher revenue online from increased sales.

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