Walmart online marketplace has risen to extreme popularity among ecommerce sellers especially after the platform opened its doors to 3P entities. In fact, Walmart.com has been named among the most promising marketplaces that can be worthy additions to all multi channel endeavors at large.
However, performing on Walmart.com has its share of pros and cons that sellers need to understand word to word before attempting to gain a place in this platform some of which can be mentioned as follows…
The pros of selling on Walmart Marketplace –
- Low competition – This is perhaps the biggest advantage of selling in Walmart.com. The number of sellers in this platform is many times lesser than the otherwise over crowded Amazon and eBay. This offers easy opportunity for sellers to gain and maintain visibility without having to try too hard.
- Impactful inflow of high volume purchase motivated traffic – All thanks to the reputation of this King of all retailers, high volume purchase motivated traffic is always assured in Walmart.com. Sellers, even those that don’t put in immediate efforts at extended marketing can access voluminous inflow of potential buyers.
- Route to the buy box has been decoded – Unlike Amazon and eBay where the route to the buy box is still a mystery, in Walmart.com things are as simple as maintaining lowest prices and offering free shipping. If you manage to abide these two principles, you can rule the buy box for an indefinite period of time.
- Commissions and fee structures are very comprehensive – Walmart.com has been very clear and comprehensive about its fee structures, commissions, payout and everything else that is associated with revenues, making it perfect bliss for those that have been dealing with the impossible in Amazon / eBay.
- Easy set up and integration – The process of set up and integration is usually quick and effective in Walmart online marketplace. The official integration partners ensure making the task a smooth and error free affair. High performance integrations like Walmart Netsuite Jet.com etc are handled very productively by these entities and that too at very affordable prices.
The cons –
While the pros of Walmart.com certain overpower the cons, it is wise in the part of sellers to consider the other side of the coin with due seriousness as well…
Firstly, Walmart online marketplace is open to only the best of 3P sellers that have undisputed track record remarkable selling history. Therefore, small sellers and newbies may never find a place in this marketplace.
Secondly, lowest price requirement can strike price battles with Amazon and eBay that can often get ugly. Using tools and software solutions to harmonize the matter is thus imperative.
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Walmart.com has gained pace over the past year and has been inviting more and more third party sellers to sell in this platform. While this ecommerce marketplace is yet to walk miles to close distances with Amazon, it still is a platform that is rich with unique visitors and repeat buyers running up to millions. Setting up presence in Walmart at this very moment can help sellers gain visibility and footing more easily all thanks to the fact that competition is not as tough in Walmart.com right now as it is in Amazon and eBay.
However, it is still necessary for sellers to know the basics of what constitutes good setup and selling practices to gain an instant head start in this marketplace. The following four points have been of crucial importance to presently established sellers in Walmart.com…
If you are a brand owner, you will gain a better edge
To begin with, your eligibility and your compatibility with the platform is the first step that needs to be taken note of. Walmart.com entertains brand owners over merchants / resellers. So, if you are the owner of your own brand, you are likely to be at a more favorable position.
Set up and integrate well
Carrying out proper integration processes is critical to gain a head start in this platform. The process is usually easier compared to other tough options like Netsuite Jet.com etc. but it is always advised to seek assistance of professionals. Walmart.com has already partnered with certain futuristic and affordable third party solution developers who can be approached for the purpose.
Walmart is serious about lowest price and highest value assurance
While in the platform, sellers who wish to gain instant visibility must always take the matter of pricing and values of their listing very seriously. Walmart.com assures lowest prices and highest value of purchase to all buyers and expects that the sellers / merchants will live up to the same. if for example, you wish to sell Walmart on eBay, you will have to ensure that your list price in Walmart is lower than or equal to the list price in eBay.
Walmart.com welcomes sellers with good performance records
This mostly goes out to sellers who are also performing in Amazon. Walmart welcomes mostly those entities who have established good selling record in Amazon with highest numbers of good reviews and ratings posted in their favor. This applies for other marketplaces as well.
2016 has brought with a bouquet of improvements in the present version of Netsuite. Being one of the leading store building shopping cart solutions available to the masses, frequent face lifts is but expected. As far as version 2016 is concerned, applicability is stretched over a wide range of users including retailers, wholesale distributors, manufacturers and even service companies for that matter. One of the most cherished improvements revolves around the feature of streamlining and optimizing order entries followed by harmonious order fulfillment.
Enhanced flexibility for vendor management and multibook accounting with Netsuite OneWorld is also counted among the dazzling features to look out for and experience. Extremely flexible and powerful revenue recognition has also been applauded by Netsuite users worldwide.
Basically, with all these features and more, users of Netsuite are expected to have greater control on their stores than ever before. At the same time, they will also not need to depend on too many additional software solutions, tools or even plug-ins from third party providers making the process of overall operations lighter and easier to manage. However, when it comes to performing in top platforms like eBay and Amazon, the users of this enhanced shopping cart store building solution is still required to push enhanced integration. As many Amazon performers have already expressed, it is imperative to have Netsuite Amazon integration carried out to perfection if sellers wish to experience optimum operational improvements.
It is true that overall improvement of the web stores of the concerned e commerce merchants following the latest improvements in Netsuite is an almost guaranteed. But addressing the matter of multichannel operation especially the critical everyday basics like listing management, inventory control, tracking and maintaining customer details etc. still requires added attention. Say for example, for sellers who may be expecting to see an urgent improvement in their eBay or Amazon listing management may have to rely on high quality third party software solutions and attempt proper integration of the same with their stores. Netsuite in itself will not be a foolproof, complete or magical aid to it.
In a nutshell, while there is whole lot to look out for in the 2016 version of Netsuite, sellers will have to be wise while dismissing all third party aid and assistance for adding or powering up existing features in their e commerce setups. As far as investments in additional solutions are concerned, users of Netsuite may still have to keep their options open.
Netsuite has always been a joy to work with all thanks to a truck load of updated and un-compromised features that it offers to its users. This promising business management software has been designed specifically to suit the needs of mid-sized to large businesses that are perpetually in the process of grabbing a profitable portion of eCommerce marketplaces and comparison sites in their favor. However, not everything in the list of possibilities can be accomplished single-handedly by Netsuite. This is especially true when it comes to any Netsuite powered online store to get discovered in Amazon and rule this marketplace giant.
Amazon has a mind of its own and every other shopping cart solution must be in tune with its specifications to ensure getting the best benefits and that too without having to sweat it out every single day. In fact, Netsuite Amazon integration can be surprisingly simple and surprisingly profitable if you follow these few effective guidelines without fail…
Seek right plug-ins and softwares – The matter of perfect integration can be achieved by installing the right softwares and plug-ins that can speed up the entirety of Netsuite powered store operation in Amazon. From having your listing and listing management automated to making the task of receiving orders and kick starting fulfillment a matter of minutes, you can achieve perfection and lightening speed in all critical operational necessities and more.
Try not to get lured with free third party plug-ins – Most softwares and plug-in services are available from third party developers who charge a moderate fee for purchase and installation of the same. Higher the quality and features in these solutions, higher would be the price. However, there are many plug-ins and softwares that are made available for free.
While the deals may sound convincing it is best to stay away from these options. It has been seen in infinite cases that these softwares are if poor quality and can expose the concerned system on which it is uploaded to risks especially hacking and duplication of payment information.
Hire dependable professional eCommerce solution providers – Professional eCommerce solution providers can not just achieve Netsuite Amazon with perfection, but can also sync Netsuite Google Shopping, eBay, Sears, Rakuten, New egg and infinite other platforms as well with assured benefits. This should free you from considerable load especially if you are a newbie.