Category Archives: personalized customer experience

Know about Shopzilla and its programs

Daniel Posted On - April 2, 2014

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Shopzilla with it’s headquarter in West Los Angeles, CA operates a portfolio of Shopping web sites, serving consumers and retailers in the U.S., UK, French and German markets with greatest experience as a price comparison service. Farhad Mohit and Henri Asseily founded it in June 1996 with a mission is to empower the consumers to find, compare and buy anything, sold by virtually anyone, anywhere.

Shopzilla offers two types of solutions. One is Shopzilla Insight and the other one is Shopzilla Marketplace. Shopzilla Insight helps a consumer to avail a higher level of website’s experience through verified customer feedback. Shopzilla Marketplace presents the sale-able products in front of millions of customers which is otherwise impossible for a retailer.

Benefit of Shopzilla Insight

  • Collect verified customer insights

Shopzilla’s Consumer Insights program analyzes the data and provides accurate assessment about positive or negative traffic driving quotients to a particular site This benefits the retailers in mapping their new perspectives and formulating strategies for their current and potential customers.

  • Verified Google Seller Ratings on display

 All the seller ratings collected by Shopzilla are verified purchases and syndicated to Google’s Seller Ratings service. As a result, the store rating for a retailer is displayed next to its website Google listing, this helps with search engine optimization and drive more traffic to that site.

  • Collect ratings on Shopzilla

 The same way all the seller ratings collected on Shopzilla merchant page are displayed next to the search listings, which helps to attract more traffic to a particular site.

  • Powerful reporting

Shopzilla Insight provides daily email reports helping a retailer to reach out to the customers. It also offer other valuable information which offers additional help in evaluating the performance metric.

Benefits Shopzilla marketplace

  • Connect with over 40 million global unique visitors

Shopzilla offers the most powerful and easy-to-use comparison shopping search technology on the web. The networks of sites assist millions of visitors to quickly find exactly the product they are looking for. In this ways the chances of converting that visitor into a sale are much higher as the potential are customers are channelized to the site through Pay-Per-Click method.

  • Simple and easy operation

It is extremely easy to join the Shopzilla market just by signing up for FREE Shopzilla account.  Great support is offered in managing the inventory.

  • No budget constraints

All budgets are catered with equal attention. There are no set-up fees or hidden costs.

  • Quick results

It helps a retailer to get new customers and boost the volume of traffic quickly.

  • Analytical support

Detail information coupled with online support drives your business to have an upswing. This also helps to attain the ROI objectives.

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Personalize the Customer Experience for Lucrative Business Growth

Steve Burns Posted On - July 3, 2013

Personalize the Customer Experience for Lucrative Business Growth
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We’re in an age where the personalization of goods and services has become the key to business growth. Whether it’s online or on a face-to-face level, consumers are differentiating based on the kind of services they receive, the uniqueness of these services and how they as buyers benefit from them more than they would elsewhere. It’s become an apparent business trend and is becoming popular thanks to technology and new portals for marketing. Customer experience is no longer just about the products. If the product is available in Place A, it’s probably available in Place B as well. Differentiation based on product innovation isn’t sustainable because it has become easier to replicate or outdo these faster than ever. Now it’s about the value added services that come along with the product.

What is Customer Personalization?

Simply put, personalization is a way to see what the consumer has bought, analyze what they might need later and send suggestions based on the analyses. It’s a way to communicate to the buyer that they are special and are individually important to the retailer. It’s a way to promote two way communications between buyer and seller.

When someone views videos on Youtube.com, there will be a list at the side of the page titles recommended videos. The moderators of Youtube observe the videos a particular user has been viewing and gives recommendations based on the taste of the viewer. This set of recommended videos varies from user to user as every user has different viewing choice. This is customer personalization.

Most online stores have a history of their customers’ past purchases and even their visiting history. They’re able to decipher buying patterns and tastes through what past buying behavior tells them. If a buyer looks for a saw on Amazon.com, they’ll be inundated with offers for other saws with similar qualities. If a customer buys a wallet online, they’ll receive offers for related products such as a coin purse, suitcases etc. This can be very helpful for someone looking to buy these things but unsure of where to look. Google personalizes search experience based on past search history. That feature can be turned off in Google, but it’s there by default as a way to match the search results with the user’s interests.

Why Does it Work?

Youtube is able to assess and recommend others videos the viewer might like. This cuts down the amount of effort that would have been required to look for these videos otherwise. This, in turn, makes the viewer want to use the website more because of all the options that handed to her on a platter.

Customer personalization means making the relationship between retailer and customer more meaningful. It shows that the retailer is taking the time and energy to analyze the customers’ specific tastes and interests and tailor the services to their personality. Doing this makes them feel like they are more intimately involved with this particular retailer as the services are specifically fitting their needs.

Gaining a better understanding of customer needs and preferences can enable the delivery of personalized services that will help increase customer satisfaction, lower service costs and improve loyalty. Ultimately, personalization can result in the development of specialized services – delivered according to current preferences – for which customers will be willing to pay a premium.

Personalisation Tools

The easiest way go about it is by making other events more personalized such as loyalty programs (like Air Miles), special packaging with printed promotions for related products for ordered shipments, etc. You don’t need to invest in an e-commerce platform in order to personalize your services though the easiest and most effective tools are via the web.

  • Social Media– This has become the biggest trend in marketing communication today. It enables you to be interactive with your customer, to discuss your products with them and to keep them updated on new merchandise. Companies have built large social media campaigns, resulting in effective brand management. It helps in creating a buzz about a brand
  • Opt in emails and transactional emails– Segment your lists based on the buying behaviour, viewing patterns and frequency. Offer a discounted rate on a complementary product after your purchase. You can pamper your customers with hot deals, handsome discounts and the free gifts
  • Ad network– Remarketing  can increase your visibility manifold
  • Landing pages– You can create personalized landing pages for customers when they log in, which addresses them by name and thank them for their purchase.
  • Utilizing the Smartphone Trend– Numerous websites have developed mobile apps for easy access and convenience. So what are you waiting for?
  • On Call or Chat – If you talk or chat with a customer, you have the opportunity to listen to their desires and promote your other merchandise or services accordingly. It is a better way of reaching out to the customers and offer a personal or human touch to the face of your business on the virtual world

Don’t go overboard

This personalization isn’t always done the right way. Some e-commerce merchants have the habit of sending the customers exciting offers even if they have purchased a one-time buy item. Constant nagging or insistence can put off the customers, making them feel annoying and useless. This can lead to a backlash. Unhappy customers can damage a company’s standing through disgruntled blog comments, tweets, etc. and keep prospective customers at bay. If done well though, like Youtube’s approach, it can keep customers happy. So personalization needs to be done suitably and with some thought into it so as not to appear to be a gimmicky marketing ploy.

Another problem is that some view this collection and analysis of data an invasion of privacy. There’s a fine line between personalizing services and invading privacy which the intelligent marketer would be diligent enough not to cross. You shouldn’t harass your customer with numerous e-mails that they don’t want, that will irritate them and lead to your company’s reputation going for a toss in the social media sphere. If used appropriately, personalization can help customers gain more out of their experiences dealing with retailers. It can help them save a lot of time and effort. It will ensure your customers are long term clients and will help your business flourish.

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Top 8 Personal Gestures to Turn Casual Buyers into Lifelong Loyalists

Steve Burns Posted On - June 10, 2013

Top 8 Personal Gestures to Turn Casual Buyers into Lifelong Loyalists
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Spending only the marketing dollars does not suffice in hooking customers for a longer period of time. When it is about offering cent percent client satisfaction, it is not only the products or the quality of service that a web merchant offers; it is about creating a lasting impression. There are small nuances during the e-shopping journey as well in the post-purchase phase which counts. Small actions can be effective in hammering a brand in the minds of the people and to create a brand image. It is about making an impact in the minds of the target customers via sweet gestures. The e-commerce merchants need to know well the tactics that ensure customer loyalty and stickiness of the customers for an e-seller.

Personalizing the Follow-Ups

The web merchants walk that extra mile to hook the attention of the customers. In order to gauge the satisfaction level of the customers in the best way, it is a smart business move to follow-up a customer in the post-purchase phase. It is the personal touch that you offer, which provides an edge in satisfying the customers. It can be just a birthday wish via a call on his or her birthday or sending a small gift as a token of love on that special day.

Relevant Coupons can Work Wonders

Online shopping has gained momentum because of the attractive deals and offers that the web merchants offer them, spicing up their purchasing spree. The coupons have always been one of the enticing factors in luring the e-buyers to use their spending power. It is gauging the buying behavior of the target mass in a niche, which helps in sending the tailor-made coupons to the customers on time. As an e-seller you have knowledge about the purchasing behavior of the e-buyers, which helps you to do away with the one-size-fits-all coupons as it is more of a generic sales pitch. When you bring about “relevancy” in the sales propositions you frame, the customers can connect to you more and would likely to come back to you for a repeat purchase.

Your Shipping Service capped with a Hand-Written Note

Amidst the higher level of competition observed in the several niches, it is not enough to offer an efficient shipping service, even if you provide it for free. It is about your sweet gesture, offering that personal touch, which paves the way for nurturing a mutually beneficial relationship. A hand-written note need not be too preachy and you should not put any sales message in it as you tend to be a pushy marketer that way. A simple smiley adds that personal feel when you are delivering the products. If you really want to pamper your customers, provide coupons so that they engage in repeat purchases.

Interaction in Social Media

Social media is the place to be for all the online business owners. Creating a buzz about a brand can be successfully done in the number social channels. Your interaction in social media where you respond to your customers and are receptive to their suggestions, help in making them to connect to your more. If you are able to make your customers feel important via tweets or comments individually, it is definitely a nice gesture on your part.

The Uniqueness offered in the Landing Pages

When a customer lands up on a site’s home page, you need to make him or her feel special. It can be done via a customized message like “welcome back”. You can put a step ahead and catalog the products as a part of your recommendation. Having individual customer profile where you get to know their buying range, their preference and most importantly the array of products that catch their fancy, you are able to offer that personalized touch to the customers when they make recurrent visit to your website. In the face of the gloom economic condition, the e-buyers think twice before putting in their money. So it is not only the sales techniques that the e-sellers need to frame, it is about that edge that you need to add.

Say no to Automated Response

You might be proud of the fact that you offer 24×7 customer support and service with the pool of customer care executives willing to carry out their job. Studies show that one of the key reasons for an increase in number of shopping cart abandonment is the complex online shopping path. So to persuade the customers till the completion of the e-shopping journey, keep in hand executives who can personally attend calls and genuinely help out the people. Automated response is irksome, putting of the potential customers, increasing the bounce rate and the exit rate for the webmasters.

Notifications

The ecommerce landscape has options galore to offer to the buyers as well as the e-sellers. So in order to ensure that your loyalists do not flock to another site; you can use notification as one of the important tools for notifying your existing customers about the latest products in store, hot sales news and the like. When you send a mail, be friendly in your approach and it should not look like that you are sending it to further your business prospects. You want to be on the top of mind of your buyers, so you need to bend the promotional rules and win the world with gestures that count.

Post Cards

Are you thinking that it is too traditional or hackneyed a trick to nab the attention of the customers? It is not so! Post cards can do their job if used judiciously. It is definitely that the virtual world is growing in leaps and bounds and there are definitive ways to resolve all issue online, but there are certain offline nuances and gestures, which can be your biggest bait. Email marketing brings in helpful results and it is true, but the unconventional way of sending post cards can click big time in ensuring higher conversion rates.

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