Category Archives: retail web design

Email Marketing to be backed by Responsive Design by the Retailers

Steve Burns Posted On - August 22, 2013

Email Marketing to be backed by Responsive Design by the Retailers
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With the incessant use of mobile devices and smartphones by the users, checking a mail no longer means waiting to turn on the PC or the chance to open your laptop. The mobile devices have stepped in and that too, with a bang. The recent survey conducted by Google shows that the users check the smartphones on an average of six times a day. It has also been revealed the true picture of mails being discarded with the frequency of mails popping up in the inbox almost speeding up insurmountably. The challenge for the e-sellers is not only to frame their sales pitch in a well-defined way for gaining success in e-mail marketing, responsive web design is the need of the hour.

Optimizing the E-Mail Marketing Campaign

The web merchants need to ensure they engage in optimizing the e-mails so that it can easily be read on smartphones. It is responsive design which is in high demand. Instead of sending one fixed e-mail that does not reassure that it will offer readability in all the mobile devices or smartphones as the screen sizes differ, responsive design can chip in with its role. Responsive design makes thing less time-consuming as it automatically adapts to the screen sizes of the devices in which the e-mails show up.

How the Retailers are empowered?

The business merchants get the privilege of modifying the different elements of the messages that they are delivering via email including the height, font, size and the like. Keeping in mind desktops, laptops, smartphones and other mobile devices whether it is trimming, chopping off or light moderation of the sales pitch, all can be managed essentially.

Some of the Top Tips for the E-Sellers on using Responsive Design for E-Mail

  • The marketers should think in a strategic way about their e-mail content. It can be considered as a grid made up of movable parts, which need to make an impact in different layouts
  • As the layout changes based on the screen size of a device, thinking about content management and rearrangement is essential
  • The purpose of the business message has to be well-defined and having a vision of how you want the recipients to interact with it is crucial
  • It has been proved that most e-mails for smartphones got the steady nods when displayed in a single column
  • The font size should be kept at a minimum of 22 pixels for headlines. For body copy it can be 14 if using HTML. It is said that small fonts are scaled up by smartphones, which is reflected on the layout. Playing with fonts should be done carefully as too thick, italic or curvy fonts can hamper the readability on small screens
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5 Retail Website Design Mistakes that E-Sellers Cannot Commit in 2013

Steve Burns Posted On - May 16, 2013

5 Retail Website Design Mistakes that E-Sellers Cannot Commit in 2013
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For the e-commerce merchants, a well-designed website is one of the powerful tools. A website that is designed in a simple yet catchy way, offering enhanced user experience can help the users to spend more time on a site. It, in turn, cuts down on the bounce rate and the exit rate of a business site, which is good news for the webmaster. Though liking a site’s design is somewhat subjective in nature as, for instance, a color might appeal to one of the users while the same color can be considered as a source of botheration for another. The rule of thumb for the e-commerce merchants is to play safe and have a neat and intuitive website design.

When an interested buyer amidst his hunt for the best products and services land up on a website, its design should be aesthetically pleasant, building trust and credibility. It is the rich and informative content, product information in crisp details that make a customer to be an informed buyer, when he decides to seal the business deal.

Go Mobile

With evolving time, trends have changed and it is no longer static website design that the webmasters crave for. In 2013, the surveys show that the smartphones and the mobile devices are pulling steady traffic and the e-retailers cannot afford to go wrong in this sphere. Optimizing their business site for the mobile devices is pivotal as this trend is catching up in frenzied proportion. This is because of the convenience offered to the customers to check out the products, rummage through the exciting offers and indulge in a buying spree when they are on the go.

Boost up the Checkout System

Shopping to heart’s content is not always an easy job for many buyers as most of them tend to be fussy while picking things up. It is not only the preference of the buyers, but the budget, brand, category of products- all has to fall in place. In the emotional e-shopping journey, when a customer makes a journey till the checkout process, an e-seller must not put off a buyer by keeping the checkout system a tedious or a very elaborate one. The checkout system should be simple, secure and fast enough with the minimum fields mentioned that the customers need to fill up. Ensure that you do not claim for the personal details or other required customer information repeatedly. It is always wiser to offer to the customers a number of payment options, instead of keeping one or two.

Offer the Visually-Stunning effect with Quality Images

When you are trying to attract the buyers on the virtual realm, ensure that your website is sparingly decked up with top-quality images. A site without the visual appeal will not be potent enough to pull steady traffic and will fail to deliver also in terms of having higher conversion rate. Populate your product page with high-end images. A word of caution is the excessive use of flash and graphics can have an adverse effect on the users coming to site, making the buyer to flock away. Do not use chunkier images that will involve higher loading time of a web page. It is the right use of the high-quality images in a website that can make a site for attractive, nabbing the attention of the interested customers.

Swear by Keeping Things Simple

A minimalist web design that is devoid of obstructions with fly-outs, pop-ups and excessive use of Flash, will work wonders for a retail website design to hook customers. In a bid to be unique if your site reflects a complex structural pattern leading to navigational confusion, then it can drive away the potential customers. So as an e-seller be judicious in the way you choose your site design. Do not verge on being very clumsy or elaborate.

Play with the Fonts Aptly

Fonts should be selected in such a way that the interested online buyers do not have any problem whatsoever in going through the business propositions, product information and the like. Do not compromise on legibility or the simple factor while trying to add a more artistic touch to your website. Your website is your key sales pitch where you need to directly approach and connect to the target audience via your appealing design and high-quality content.

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