Shopping online has become a craze in this era of high speed internet and bulging pockets. As an e-seller you could not have asked for a better time than this, for the occurrence of the online shopping boom. But all good things come with its share of baggage. The huge demand of customers for exchange and return of products can give sleepless nights to any e-seller. This problem assumes a whole new proportion during the days following the holiday sale. During such a time the management wisdom regarding converting a crisis into an opportunity is probably the last thing that will come to your mind. However, thinking and acting along these lines can help you and your business in a major way. You can view returns and exchanges in a brand new light by following the tips mentioned below.
Returns and Exchanges Gives You a Chance to Impress
Firstly, you should not look at all cases of returns and exchanges as failures. The problem could lie on your end or it could also be due to uncontrollable factors like a change in the customer’s preference. So, it is true that the transaction did not go as it was desired but that does not mean you have lost all scope to impress.
Make the process of return and exchange a hassle-free experience for the customer. This will impress the customer to a great extent and will build their trust. Such a customer is highly likely to come back to you for their shopping requirements in future. So in order to pump up your sales figure and to have repeat sales, do not let go this opportunity. The success ratio of Amazon and eBay is owing to the exclusive support that these top online marketplaces offer to the customers post the purchasing spree.
Returns and Exchanges Can Be Used To Generate Additional Revenue
You can cash in the opportunity by paving a new sales pitch to grab attention of the targeted customers. Interact with your customers when handling a case of return or exchange. Patience is the key. Be nice to your customers who might change their notion about you, making you to win over their confidence, in return. By providing attractive discounts and offers, you can woo your customer to make additional purchases. This will result in increased revenue for your business.
Returns and Exchanges Can Improve Marketing and Product Selection
Customers are providing you with valuable business insights when they are requesting for an exchange or return for a specific product. Such information can ultimately improve the operational efficiency of your business. So be receptive without being in a quarrelsome mood, as it can harm your online image. There is no point in being curt, but a polite and courteous behaviour where you solve the issues in question can do a lot of good. You might never know when they can become a potential customer!
You need to pay special attention to items that are exchanged and returned very frequently. There could be hidden or unnoticed issues with such a product in terms of description, advertising, photograph, quality and packaging. Thus, you can identify such defects and take remedial measures. This will not only reduce instances of return and exchange of products but will also improve your overall business.