If you’ve just launched your online stores (finally!!), save the joy and ecstasy. The hard part’s up next—making sales.
Today, starting an online store is easier than ever; more so if you’re just planning to sell Walmart on eBay and few other selected marketplaces. Climbing through the market competition to win customers’ attention is a monumental task that new sellers often fail to achieve. No wonder, while thousands of online stores are opened every day, so many others dwindle; and so many store owners have to settle for meager profit margin.
Marketing your products and store is essential!
Look beyond the SEO Guides for marketplaces
Many online sellers get too hung up in the SEO aspect of their storefronts. While admittedly, wooing Google and internal search engines of marketplaces is very important, overlooking other avenues of marketing can be fatal. Why? Because ranking high in search result pages is really difficult given the market competition. And with less sales pouring from poor visibility on the result pages, you need various other mechanisms to keep your revenue high and consistent.
So what kind of “mechanisms” are we really talking about?
Well, if you’re an online seller, here are 6 high-converting marketing strategies you must take up in 2017-
Become a blogger
While as big of an asset is blogging, majority of businesses are still failing to capitalize on it optimally. For online sellers, it’s a great avenue to not only rank better on search engines (provided they have done a decent keyword research), but also to communicate with their target audience directly— engaging them and addressing their issues personally, and then selling them on the products. This strategy almost always guarantees better conversion. So if you aren’t already blogging, start from today. Whether use free platforms like WordPress.com and Blogger or host the blog on your own personal website.
Create beautiful videos
A study found that including video on a landing page can increase conversion rate by 80 percent. In fact, Forbes has already declared 2017 as the year of Video Marketing. So accompanying your products with nice descriptive videos can easily boost your sales. Now you don’t have to be a pro video editor to create a perfect video. With free and cheap video-making tools available online, you can make a nice, clean and simple video easily and quickly.
Build a solid Email List
Successful vendors who sell on eBay, Amazon and other marketplaces believe that email marketing goes parallel to your overall sales strategy. And rightly so! Not all of your target audience is ready to purchase. They need to be engaged and pushed to make their purchasing decision. And the more personal the communication channel is, easier will it be to influence them. And what’s more personal than e-mails?!! So building a solid email list of your audience (whether with subscription form, social media campaigns or more) should be one of your top priorities this year.
Besides e-mail campaigns are important for your customer retention strategy; to communicate with your buying customers and encourage them for repeated purchase.
Jump to [PART 2] of 6 High-converting marketing strategies for online sellers in 2017