Category Archives: sell on Walmart.com

Selling On Walmart May Not Be So Rosy After All! Watch Out For These Pitfalls

Daniel Posted On - June 21, 2017

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Selling in Walmart.com has its share of advantages, but sellers need to be prepared with the fact that things may not be all this rosy after all. Here are a few pitfalls that all Walmart enthusiasts need to be prepared with while approaching this marketplace…

The competition switch – While it is true that 3P competition is low in Walmart right now, the fact is, you will be competing with the cream of the lot. The pre existing retailers already have the lion’s share of visibility and it is fairly possible that you end up dwelling somewhere in their shadow for weeks or months at a row. You will have to put in your efforts in Walmart.com get noticed by prospective buyers, and there is no time to ease you into this fact because fresh inductions are taking place at a very steady pace.

Profits may take some time to show – By now, all Walmart enthusiasts have come to understand the fact that lowest price requirement is practically carved in stone. The marketplace will not budge or be lenient towards your ambitions for visibility if you fail to maintain lowest prices in product listing while you sell on Walmart.com. Sometimes rather, very often, maintaining lowest prices while coughing up marketplace fees, commissions and other expenses takes an active toll on profits.

This is something that sellers need to put up with till increasing volume of sale balances the profit margins eventually.

Your order fulfillment record has to be outstanding – This starts from before you get inducted to sell in this marketplace. At all times your order fulfillment structure as well as past records need to better than the best; a condition that applies mainly to Amazon sellers. This can often involve investing in very high quality tools and software solutions that are designed to automate and harmonize the process to optimum levels without having to get manually involved.

Multichannel sellers may have added work load to deal with – Walmart.com has very strict performance policies and standards stated for multichannel entities be it with respect to maintaining excellence in operational harmony or with respect to prioritizing Walmart over all other channels of sale. While basics like feed import and export from Shopify to Amazon Walmart etc can be handled with the assistance of sophisticated tools and software solutions, it is the matter of prioritizing that makes things difficult.

Considering the fact that all marketplaces want sellers to prioritize them in place of others, the matter of strategizing can claim the latter’s peace in many ways than one.

Integration is a must but results may vary – Lastly, integration may be very easy in Walmart.com, but it is never an assurance to easy or early profits. The results of integration are also likely to vary with respect to the quality of the tools, softwares and expertise involved in the process.

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A Brief Insight Into Lowest Price Problems While Selling In Walmart.com

Thomas Posted On - May 17, 2017

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Walmart.com has been very particular about its price policies and expects all 3P sellers to abide by the same to the last word. While this policy has been a major traffic driving force in favor of Walmart online marketplace, it has also simultaneously, given rise to a number of serious problems in the part of sellers that need to manage visibility and profit margins at acceptable levels.

The visibility v/s profit debate…

At present, there is a raging visibility v/s profit conundrum that most selling entities have not managed to crack successfully. In very simple, if you aim for maximum visibility, you will have to compromise on your profits and if you wish to maximize your profit margins, your visibility or even your presence in this marketplace is bound to suffer for very obvious reasons.
Thus, when you sell on Walmart.com, you will have to land with strategies that strike a harmonious balance between these two core factors, which in all honesty is not for all to attain. This is mostly applicable for sellers that are also performing in other top marketplaces like Amazon and eBay.

The woes of Amazon sellers…

The sufferings of Amazon sellers in Walmart.com can be mentioned as an example in this respect. Walmart online marketplace has laid out a very strict set of rules for Amazon performers in particular and often, jet.com sellers as well, with respect to their performance here. Firstly, they are required to price their products lower in Walmart than in Amazon which can give rise to an immediate conflict in integrated selling between the two marketplaces.
Secondly, they are expected to increase the value of purchase in Walmart to match that of Amazon or make it better. This is topped with the requirement to allow maximum shipping advantages in favor buyers and in tune with the advantages offered in Amazon.

The matter of fluctuating prices…

All this could have been easily attainable if the prices of products were fixed in both platforms. However, the truth is, prices in Amazon fluctuate by the passing minutes in order to maintain strict competitiveness among an unfathomable sea of competing sellers. Therefore, the shift of prices in Amazon directly affects pricing policies in Walmart. Sellers that do not address the problem at the earliest can risk losing visibility within no time at all.

Easy solution…

The easiest way to address the pricing issue in Walmart.com is to establish end to end integration of the marketplace between all other platforms of presence. The process may dig a little deep into the pockets of sellers, but it is always worth the expense.

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