Category Archives: Selling on Walmart Vs Amazon

Are Walmart 3P Converts Still Missing Amazon?

Thomas Posted On - September 19, 2017

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With Walmart online marketplace opening its doors to 3P sellers, struggling entities especially in top ecommerce platforms like Amazon have been attempting to make a switch with hopes of a better future. In fact, a number of larger entities with sizeable selling background in Amazon have already commenced their Walmart endeavors with flying colors.

Here are some of the key reasons why the switch from Amazon to Walmart only seems justified…

  • It is an exclusive club. There is ample space to grow without facing troublesome competition which may be one of the key reasons why the debate of selling on Walmart Vs Amazon settles in favor of the former.
  • Integration is very easy and approachable with official integration partners
  • Traffic inflow is very convincing and rising by the days
  • It holds a very consistent No. 2 spot after Amazon in the USA
  • The scope of this marketplace in terms of world wide coverage is increasing.
  • Principles for selling are easy to understand and follow

However, for those that have abandoned Amazon altogether, here are a few good reasons why they may still miss the charm of this king of all ecommerce marketplaces…

Why sellers may still miss Amazon…

  • It is still the king of all e commerce marketplaces, be it in terms of traffic, product categories, easy profit opportunities and more.
  • Traffic generation in Walmart cannot match that of Amazon in years
  • Effective integration involving other top marketplaces and shopping carts like Shopify Rakuten etc along with tools and software solutions for easy selling are up and ready with all trusted third party ecommerce solution developers at affordable prices.
  • This platform is for everyone. If Walmart turns you down, you can always run to Amazon
  • Buyers in Amazon are usually lenient with product prices. Sellers therefore, don’t have to worry about marking their items at lowest prices. Making profits at the earliest is easy with Amazon than with Walmart.

Besides this, there are certain performance factors that are same in both platforms which eventually makes neither better than the other.

In all, it will not be wrong to believe that yes, sellers that have made a complete switch from Amazon to Walmart may miss the treats from time to time. Sellers that have put in efforts to maintain presence in both may consider themselves lucky. For those that have not been given an opportunity to perform in Walmart.com, it will be good to know that not much has been missed.

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Selling On Walmart Vs Selling On Amazon – Which To Choose And Why

Daniel Posted On - April 27, 2017

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Selling on Amazon and Walmart online marketplace has its share of unique advantages for merchants and 3P sellers in general. However, considering the differences in the nature of these two platforms, suitability of the same may differ from seller to seller. Here are some of the most common differences that have been experienced while selling on Walmart Vs Amazon, each of which have backed the decision of sellers to join the marketplaces or avoid it completely…

In terms of entry to the marketplace –

Gaining entry to Amazon can be just as easy as opening an account in the Seller Central. At the same time, the marketplace is open for sellers of all volumes and natures. Walmart.com on the other hand has very strict policies for 3P sellers who wish to sell in this platform. Basically, the sellers will have to be established and preferably large with long history of good reputation, fortified with strong operational super structures and unquestionable traffic pulling capabilities.

All applicants will thus have to wait for weeks for approval as Walmart.com runs a meticulous eye over the qualifications of the applicants.

In terms of visitors and repeat buyers –

Amazon throngs with over 300 million visitors which is way over the 90 million mark of Walmart.com. This ensures maintaining the place of Amazon as the King of ecommerce while Walmart.com and eBay running a close second. Therefore, sellers that wish to gain greater exposure before larger number of target buyers, Amazon is the place to be.

In terms of competition –

Selling in Walmart Vs Amazon comes to a clash in this respect. While it is true that Amazon experiences a phenomenal number of visitors on a weekly / monthly basis, the level of seller competition in this marketplace is extremely high. At this very moment, there are over 100,000 sellers in Amazon and counting which makes it amply obvious that tens of sellers are active in each product category if not more.

Therefore, gaining an edge in Amazon and maintaining traffic to one’s store can be a traumatic and expensive experience for many. Walmart.com on the other hand has only a little over a hundred 3P sellers making it blissfully easy for the latter to sail through competition.

In terms of selling environment –

When it comes to selling environment though, Walmart.com can be a little too demanding as far as 3P sellers are concerned. While platforms like eBay and Amazon can get maintain harmonious selling by using basic eBay Amazon tools, Walmart sellers will have to walk an extra mile to stay in tune with the specifications of this marketplace. This goes out specially to Amazon sellers in Walmart marketplace that are required to walk on a double edged sword to make the most of this marketplace.

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