Managing listing in eBay for better visibility and productivity is difficult to an extent that sellers often need to launch fresh battle strategies every single day. This is not just with small sellers, but with large established store owners as well. It does not matter whether you sell in fixed price or in auction, there are a few listing basics that need to maintained at all times for the sake of keeping heads above extremely competitive waters. Some of these basics can be mentioned as follows…
Optimize your listing –
eBay listing management can be the most productive when commenced with end to end optimization. Till date, there has been no better way to gain and maintain high visibility in this fast paced marketplace than this.
Images matter –
Quality and number of product images posted in favor of your listing can tangibly enhance customer response many times over. Therefore, if you wish to make your listing more productive, you will benefit by adding very high resolution pictures in white backgrounds and from as many different angles as described your product to the fullest.
Add product identifiers –
This is the key to discoverability in eBay and any other fast paced marketplaces like Amazon etc. Product identifiers not only make it easy to locate and trace product movement in warehouses but also help search engines showcase your product possibly in the first page of search rankings when search for similar items are made.
Describe perfectly –
This is a very crucial part of eBay listing management. Considering the fact that eBay support products of all natures used, unused, brand new and more, it is very important to describe the condition of the products to the last word while introducing them to the platform. This goes a long way in increasing dependability and ranking in eBay.
This applies mainly to multi channel performers. End to end integration like eBay Shopify Amazon integration etc will add pace, automation and faultlessness in listing management that can go a very long way in saving time and effort in the part of sellers while enhancing productivity to the utmost.
Besides this, other factors like refreshing your feed frequently, generating reviews and ratings, removing listings that have gathered dust and re listing them if you feel that the products are still relevant and using evolved listing softwares can add significantly to productive listing endeavors.
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