Category Archives: shopping cart abandonment

WordPress Plugins to Reduce Cart Abandonment

Daniel Posted On - June 3, 2014

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Few simple improvements in your E-Commerce site can prevent a sizable percentage of e-commerce shoppers abandoning the checkout process. The essential plugins for your WordPress ecommerce site can optimize the checkout process, making the experience better for your shoppers. This also increases sales in considerable number.

Email Cart WooCommerce plugin

Quite often it happens that a purchasing decision in family does not depend only on a single person. More than one person makes a purchase decision. The Email Cart WooCommerce plugin allows the primary shopper to share his current cart with another via email. Once the products are added to the basket, the first shopper can email a link to another person, who can view the contents of the basket and add more items or check out. This process is extremely effective when a shopper selects the items, but another person pays for it by using the credit card.

This plugin is useful in case of special promotions also. A merchant can configure a shopping cart filled with various items and then use that link in an email newsletter. The possible buyers can easily click on the link, see the products and make the purchase.

Social Coupon for WordPress plugin

The Social Coupon for WordPress plugin is a Woo-Commerce extension that pays users for sharing their content socially. As soon as the shopper completes a social sharing action, a discount is automatically applied to the order. This helps to generate many additional social media followers who have already purchased from you.

Content management system and open source blogging tool

DVin WooCommerce Wishlist plugin

Wishlists are powerful selling tools. Amazon uses them to a great extent. You can also add similar wishlist functionality for your own shoppers with the DVin WooCommerce Wishlist plugin.This is helpful for products that demand more thinking and processing before purchasing, Wishlists can be public or private and also has an option to share it socially or emailed with a unique wishlist URL.

Checkout Field Editor plugin

The Checkout Field Editor extension for WooCommerce makes it easy for a merchant to add necessary fields and remove irrelevant fields. This helps the users to get the product information simply and quickly. And the merchants can also use this plugin to optimize the checkout flow much easily

Loyalty Rewards for WooCommerce plugin

The Loyalty Rewards for WooCommerce plugin allows customers to earn points on every purchase and redeem them later. This motivates customers to purchase more regularly, to grow rewards points. It also helps customers to earn points by posting product reviews.

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Dealing with Shopping Carts Abandonment

Steve Burns Posted On - March 11, 2013

Dealing with Shopping Cart Abandonment
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The bane of the e-commerce business model is when the e-shop merchants face rejection, in other words, an unsealed business transaction. Lost sales or the conversion ratio of e-sellers declining is a sight that every e-commerce merchant abhors. The path to the shopping cart in the e-shopping journey needs to be laid out in the best way, so that a customer does not have a bumpy ride, making him to back track or leave the online shopping environment after reaching half way, dissatisfied. Statistics reveal that though the initial interaction with the prospects often begin in the e-shopping journey but more than half of the prospects abandon the shopping cart mid-way, leading to a lull in the sales count.

Strategical Planning to Diminish the Cases of Shopping Cart Abandonment

Before cursing your luck or envying your e-commerce rival with whopping annual sales, engage in finding out and fixing things, which will also make you an online retailer a good player online.

Ensure an Enjoyable User Experience: Offering of the personal information, financial details by the potential customers needs trust as the backbone in an online shopping environment. When a site speaks volume about trust and credibility via its simple, intuitive design and furnishing of accurate product details and descriptions, it offers an impetus making the customers to take the next step in their chosen online destination.

Avoid Technical Issues: Making the web pages easy and fast to load do not test the patience of the customers. The e-sellers must remember that competition is just a click away and starting from effective product category management to the stringent safety and security policies, encourage the purchasers to complete a transaction. Do not let the checkout process to be a complicated one, making the prospective customers to get lost in the middle of the shopping journey. While distractions like answering a phone call or switching off the coffee-maker cannot be avoided by the customers, an e-commerce merchant must pave way for the mental glues of the customers, so that they do not forsake the shopping cart.

Educating the Customers so that they take an Informed Purchase Decision:

In this tech-savvy world, people research, compare and verify before resting their trust on an online business. Since in the face of the wobbly economic situation, people are curtailing their expenses and want to ensure that they can save more while engaging in the buying spree, people are not taking any hasty buying decision. For hooking the customers, adequate information in simple and lucid terms about the products and services that the potential customers are looking for, enable in taking the right buying action on the part of the customers.

Perks to Crank up Sales Figure

The online shoppers would love to get pampered with the exciting offers and the hot deals that act as the catalyst in inspiring the potential buyers to purchase online. The associated cost of purchase should not act as one of the deterring factors, discouraging the potential buyers from sealing an online business deal. An e-commerce merchant must cough up his shipping and return policies, the additional fees(if any) that a customer would have to pay up after making a purchase, because it helps a buyer to take the buying decision in tune with his spending power. The customers love to get spoiled and they are always in the lookout for the money-saving deals. So for upping the sales count and to motivate the customers to the best possible extent, incentives in the form of slashed off rates, unbeatable prices, become the biggest draw in attracting the target audience.

Comparison shopping is in vogue as the shoppers want to tap in the resourcefulness of the online marketplaces, find out the best deals and buy online. The CSEs are becoming popular and the top-notch companies like ChannelSale are making the online businesses to let their multi-level marketing campaign to double up their sales figure.

Winning Back the Abandoners

It is necessary to go deep into the psychological level of the customers as to why they left the shopping cart in the middle so that the e-sellers can win back the confidence of the abandoners. An e-shop merchant needs to figure out the reason of dissatisfaction and then play his card right. For doing away with the mental blocks of the prospective buyers, inducing them to complete the online transaction need effective post-abandonment convincing mailing strategy, so that the customers no longer remain indecisive.

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How to minimize Shopping cart abandonment

Steve Burns Posted On - July 1, 2012

How to minimize Shopping cart abandonment
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You have spent hundreds, perhaps thousands of dollars trying to attract the customer to your website – you had it SEO optimized, you ran an ad words campaign, you communicated through direct mail etc. The result – Lo and behold, the paying customer, is on your site and is browsing through the products on offer. Hush! Let’s observe him – there, he has clicked the shopping cart – now his wallet share is almost ours!

The Word is ALMOST.

Statistics show that as many as 50% of the people who reach the shopping cart stage of an online transaction become dropouts and abandon the transaction. That lost sale opportunity makes a serious difference to your bottom-line. It is a situation that you should avoid at all costs.

Attracting customer attention, promoting his interest in your product line, creating desire for your product, is just the beginning – it should end in the customer paying online.

What are the reasons for shopping cart abandonment? Let’s investigate it and find out practical ways to ensure completion of the shopping cart experience. First let us take care of the obvious things – that should be in order. These are almost hygiene factors for an online merchant.

Make sure these are not true for you site:

• Offering products at high prices

• Poor variety

• Poor navigation

• Inability to quickly find what customer seeks

• Long wait for page refresh and display

• Feeling of being in an insecure payment environment

• Inadequate return policy

• High shipping fees

• Additional, hidden charges revealed to the customer at checkout

If your site does not suffer from these lacunae, then investigate other possible reasons for shopping cart abandonment.

Are you serving customers with a sign up page where they have to fill in a lot of details?

That is absolutely the wrong thing to do. When people are in a mood to buy, don’t ask irrelevant questions or present them with long forms to fill. If possible allow your shopping cart process to clock a transaction without making it necessary for the person to sign in. Completing the sale is more important than populating your database.

Is your transaction process multi layered and multi stage?

Reduce the number of steps that a person has to undertake before he completes the purchase. The lower the number of stages, the better it is for the shopper. Once a person is interested in buying, he should quickly be made to part with his money. That is the fundamental rule in online commerce. So analyze your checkout process and reduce or pare down unnecessary stages.

Are you asking a lot of personal questions online?

The devil they say is in the details – are you getting too detail oriented? Are you asking customers for their ZIP code numbers and then asking them to select the country of origin? Analyze your form and eliminate all unnecessary queries. This will help shorten the check out process and speed your click to cash cycle. Is it absolutely mandatory for you to have client birthdays? Do you need to know their titles, middle names etc? Take the minimum required details during the check out process. A shorter process is a sure way to ensure that the customer is not fatigued and prompted to abandon the shopping cart.

Make sure your customer is not lost in the checkout process

Imagine working for hours on a document and then finding that you forgot to save it? There is this feeling of desperate rush when you realize your efforts have come to naught. Customers feel the same way when they have painstakingly filled up your form – only to find that it is lost because they pressed the wrong button. Now that, they have to repeat the process right from the beginning, they might decide to postpone the purchase – result – abandoned shopping cart. Make sure that there is a straight forward process flow and the customer is not led astray during the checkout process. Ensure there are no buttons that lead him astray.

Are you giving customers a sense of security?

Swiping credit cards online is a task that is fraught with risks in the mind of the customer who has read about online frauds. They are unlikely to complete the purchase if they feel something is not right about the environment. Make sure that your branding and logos are prominent on all pages during the transaction. They should feel they are paying you – if customers feel they are lead to a third party environment, they may shy away from revealing their credit card details.

Reassure them about the secure environment you provide by confirming that they are working on a secure server. Use HTTPS and ensure that the check out process notifies the customer of this fact. If your transaction environment is protected by any agency, announce it.

These are all feel good factors that will assuage the customer’s suspiciousness.

If all else fails, then chase the dropouts

Let’s say you have done everything mentioned in this blog, and you still find that customers are dropping out of the shopping cart process. You can rejig your shopping cart to inform you when someone has dropped out during the check out process. It could happen for a variety of reasons – the customer’s computer may have crashed, they might have received an important phone call that distracted them- etc. No problems- send them an e mail reassuring them of the safety and the comfort of the transaction and prompt them back to the check out screen!

Finally, – it is as important to constantly site conversion tactics and actions as it is to add to your product list and make special offers.

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